Posts Tagged ‘writing’

Writing a SEO Optimized Blog Posts:

Thursday, June 26th, 2008

Title: SEO starts with the title of the post. You main keyword needs to be incorporated into your posts title to have the most effect. A great tool already part of WordPress is the slug. You will find the slug in the right hand side column of your WordPress editor (where you write your blog posts.) By using your keyword in your slug, it will read better for SEO purposes but nevertheless you won’t loose your nice post title.

Just take a peek at this posts title and then take a look at the actual URL of this posts. The end behind the blogs URL (seo-optimization) is the actual post slug I chose to use.

Blog Post: The next part of your SEO optimized blog post is the actual blog post. You will need to use your keyword in the very first sentence of the post and either use the bold, italic, or underline feature ( please note that in the default WordPress editor you can only underline whilst going to the code view and then place the <u>keyword</u> tags around your keyword like this. I’ve used this example throughout the whole blog posts here to give you a better idea on what I mean.

Note: Please be careful on not to overdo this otherwise the search engine bots will mark you as a spam blog and instead of ranking well, you will be buried.

Your first paragraph also needs to contain your keyword in the last sentence. Ideally you will use the keyword twice or three times in the first paragraph, depending on length.

Throughout your posts sprinkle your keyword further. It is very important, that the very last paragraph also contains your keyword since the search engine bots often spider the beginning and the last bit of every blog post.

Tags: Tags are also an often overlooked part of the whole SEO optimization process. Please USE them at all times if you try for SEO. It helps to use your main keyword as a tag first and then some variations. Ideally you want around 5-10 tags.

Hyperlinks: If your posts contains hyperlinks to other pages in your blog, or to affiliate programs that are related to the topic, then use the keyword to hyperlink to them. It will carry more weight for SEO optimization purposes.

Images: Images need to be tagged with the keyword to have the highest possible effect for SEO. You should use images in your blog posts since a picture often speaks a thousand words and by tagging it the right way it will give you SE juice.

All in One SEO Pack Plugin: An absolute must to have, if you are working at SEO optimization. You can download this Plugin on the developers website and read all about why you need this.

Top 10 Tips For Writing SEO Articles Like an SEO Pro

Thursday, June 26th, 2008

SEO Articles are designed to draw traffic to your website by giving you a higher position on Search Engine rankings. The motto of SEOs has long been ‘Content is King’, but I’m of the opinion that good content is not enough. Content needs subtly optimizing and in line with SEO strategies. Content needs to be original and regularly refreshed in order to get the most attention from Google’s spiders. I’ve put together a list of 10 top tips.

TIP 1: PLAN AHEAD: Plan your Keywords out in advance and then strategically place them throughout the article. Don’t try to stuff them in at the end; it will make the SEO article nonsensical. Never over-stuff your article with Keywords; the Search Engines are designed to avoid duplication. Try not to use your Keyword more than two or three times, but always try to use a keyword at the beginning and end of the article. The main Keyword should be in the title.

TIP 2: WRITE FOR THE READER: If you are only writing the article for a Search Engine to ‘read’ the chances are that you’ll write a dull and uninspiring article. Remember people do read these articles and they all add to your credibility. Write about what you know, show yourself to be an expert with proven skills.

TIP 3: GOOD GRAMMAR: Always double-check your SEO articles for grammar and spelling issues. Poorly spelt articles with weak grammar will badly damage your credibility.

TIP 4: KEEP IT BRIEF: Don’t use more words than you need to get the job done. You should aim for no more than 1000 words and no less than 250 words. Keep your paragraphs short too, no more than five or six lines.

TIP 5: KNOW YOUR STUFF: It’s essential that what you write is accurate. Many people will not trust writers who have not worked in the area on which they are writing. However, a good article writer can write on any subject, if they do their research. The Internet is a powerful research tool, but don’t take everything that’s written there to be fact. Check your facts before submitting the article.

TIP 6: HAVE AN OPINION: No one said that you had to write neutrally about every subject. It’s okay to have an opinion. Just remember that people may not agree with you and a grossly out of touch opinion may damage your credibility. Nonetheless, it may bring you more traffic and higher rankings. That’s not an encouragement to be outrageous though.

TIP 7: BOAST ABOUT BENEFITS: Don’t worry about features, always talk about benefits. These help sell whatever you are writing about to the reader because they want to know what’s in it for them. Features are what you offer, benefits connect to the reader’s inbuilt selfishness.

TIP 8: HYPE YOUR LINKS: If you can embed some quality hyperlinks into your work, you will benefit from drawing more general interest. Furthermore, the Search Engine’s spiders have a great chance of finding your site by linking to quality websites.

TIP 9: WRITE LOTS OF ARTICLES: Okay, this one is rather simple and obvious, but the greater number of keyword optimized, credible and well-written, hyperlinked articles that you have all pointing to the website of your choice, the better chance that the Search Engines will find it.

TIP 10: CALL TO ACTION: End your well-written article with a call for the reader to take action. The idea of most articles is to have the impressed reader click your link and go to your website. See below for an excellent example.

Off Site SEO Techniques

Thursday, June 26th, 2008

Off site SEO techniques are as the name suggests factors from outside the site itself (ie from other sites) that impact the blog’s ranking in search engines. Many of these factors are outside the blogger’s control - however they are useful to know. The most obvious and probably most powerful offsite factor are Inbound Links (something I’ve already referred to above).

It is generally agreed that the links that point to a website are one of the most powerful way of climbing Search Engines results pages (in fact many argue it is THE most important factor). - To put it most simply - every link to your site is seen by the search engines as being a vote of confidence in your site.

Ideally Speaking - The best inbound links have three main qualities to them:

1. they are from higher ranked sites than your own
2. they are relevant to the topic you are writing about
3. they link to you using relevant keywords to your page

7 tips to writing effective web copy

Monday, June 23rd, 2008

When preparing content for your website, it’s important to remember that writing for the web is very different than writing for print. You need to get your point across quickly and engage your readers before you lose them.

Here are some quick tips to get the best results from your web copy:

Write Compelling Headlines
Always start with a relevant, attention grabbing headline - it can make the difference between the user feeling compelled to read more or choosing to ignore your page. Use sub-headings to define different sections of your content and help your readers locate the information they are looking for.

Make it Short, Sweet and Scannable
In general, people don’t really ‘read’ on the web, they ’scan’. Web readers are impatient - they want quick and easy access to the information they are looking for. Write succinct paragraphs and use bullet points and lists to break your content into scannable chunks.

Emphasise important words
Use Bold and italics to draw attention to important words. This helps improve the ’scanability’ of your content by ensuring the user is drawn to important words.

Use a Conversational Style
Keep it personal and avoid the marketing hype, it doesn’t go down well online. Write as though you were talking in person to your reader.

Build Trust
Establish trust and credibility with your readers by featuring testimonials and case studies. Have you read about the psychological phenomenon of Social Proof? Simply put, it’s when people form their opinions based on the opinions of others. Testimonials can be a very powerful tool for your website.

Use images
The old adage ‘A picture tells 1000 words’ is still true - but don’t go cliché. Photos of smiling, happy business people are overused and ineffective. Consider including some professional photos of your staff, customers, premises or products instead. You can also source suitable and low cost imagery on stock photography websites such as istock.

Consider Layout
Although multi-column content layout is common in print material, single column layouts work best on the web. Web layouts should be clean, simple and uncluttered.