Tryangled Solutions web designing tips tricks

When preparing content for your website, it’s important to remember that writing for the web is very different than writing for print. You need to get your point across quickly and engage your readers before you lose them.

Here are some quick tips to get the best results from your web copy:

Write Compelling Headlines
Always start with a relevant, attention grabbing headline - it can make the difference between the user feeling compelled to read more or choosing to ignore your page. Use sub-headings to define different sections of your content and help your readers locate the information they are looking for.

Make it Short, Sweet and Scannable
In general, people don’t really ‘read’ on the web, they ’scan’. Web readers are impatient - they want quick and easy access to the information they are looking for. Write succinct paragraphs and use bullet points and lists to break your content into scannable chunks.

Emphasise important words
Use Bold and italics to draw attention to important words. This helps improve the ’scanability’ of your content by ensuring the user is drawn to important words.

Use a Conversational Style
Keep it personal and avoid the marketing hype, it doesn’t go down well online. Write as though you were talking in person to your reader.

Build Trust
Establish trust and credibility with your readers by featuring testimonials and case studies. Have you read about the psychological phenomenon of Social Proof? Simply put, it’s when people form their opinions based on the opinions of others. Testimonials can be a very powerful tool for your website.

Use images
The old adage ‘A picture tells 1000 words’ is still true - but don’t go cliché. Photos of smiling, happy business people are overused and ineffective. Consider including some professional photos of your staff, customers, premises or products instead. You can also source suitable and low cost imagery on stock photography websites such as istock.

Consider Layout
Although multi-column content layout is common in print material, single column layouts work best on the web. Web layouts should be clean, simple and uncluttered.