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META tags are hidden code read only by search engine webcrawlers (also called spiders). They live within the HEAD section of a web page. There are actually 2 very important META tags you need to worry about: description and keywords.
1. description
2. keywords
Sequencing of these tags may be extremely important. I say “may” because SEO is mostly hypothesis due to the changing algorithms of the search engines. Even though the W3C states that tag attributes do not have to be in any particular sequence, I’ve noticed a significant difference when I have the tags and attributes in the order described here. The only deviation from the list above is that the Title tag should come before the META description.

The description META tag is the text that will be displayed under your title on the results page. See the OC Internet Advertising example above. There’s also a lot of controversy about the number of characters you should have in this tag. I’ve seen sites with a paragraph in their description listed in the top results, so I don’t think the number of characters here plays any kind of role with the search engines.

<meta name=”description” content=”your_keywords_here followed by a statement about your product service or organization.” />

The last important META tag is the keywords META tag, which some time ago lost a lot of points in Google’s search engine algorithm. Along with being valuable to this top 10 SEO tips list, this tag is still important to many other search engines and should not be ignored. Based on my experience with this tag, you can have approximately 800 characters in this tag (including spaces).

More often then not, web addresses (URL’s) do not contain the topic of the page. For example, the URL www.myspace.com says nothing about being a place to make friends. Where a site like www.placetomakefriends.com would tell Google right away that the site being pointed to is about making friends. So to be more specific about where we are pointing to in our links we add a title attribute and include our keywords.

Using the Title Attribute is an direct method of telling the search engines about the relevance of the link. It’s also a W3C standard for making your page accessible to disabled people. In other words, blind folks can navigate through your website using a special browser that reads Title and ALT attributes. The syntax is:

<a href=”http://www.top10seotips.com/seo_software.htm” title=”SEO Software”>SEO Software</a>

The ALT Attribute is used for the same reasons as the Title Attribute, but is specifically for describing an image to the search engine and to the visually disabled. Here’s how you would use ALT in an IMG tag:

<img src=”http://top10seotips.com/img/image01.jpg” alt=”Top 10 SEO Tips”>

META tags are hidden code read only by search engine webcrawlers (also called spiders). They live within the HEAD section of a web page. There are actually 4 very important META tags you need to worry about. Meta tags specifying who the author is and what the site is about really isn’t important to the search engines that matter the most (i.e.: Google). The META tags you need to be the most concerned about are:

1. robots
2. content-type
3. description
4. keywords

Sequencing of these tags may be extremely important. I say “may” because SEO is mostly hypothesis due to the changing algorithms of the search engines. Even though the W3C states that tag attributes do not have to be in any particular sequence, I’ve noticed a significant difference when I have the tags and attributes in the order described here. The only deviation from the list above is that the Title tag should come after content-type and before description.

The robots META tag tells the various search engine spiders whether or not you’d like them to crawl through your web page as well as where to start in their crawling activity. Top 10 SEO Tips wouldn’t be worthless without META robots, so long as you use a Robots.txt file. It’s not too hard to see why this tag can still be important. Here is the syntax:

<meta name=”robots” content=”index, follow” />

You can change the “index” to “noindex” and the “follow” to “nofollow” if you do not want your website to be indexed. Though, I have no idea why you wouldn’t want to be indexed.

Content-type is important to complex search engines like Google. This tag tells the spider what type of page you are posting, which helps the search engine categorize the listing. It also shows that you are following the World Wide Web Consortium (W3C) guidelines, which could be an indication of a site being “optimized”. Here is the syntax used on this page:

<meta http-equiv=”Content-Type” content=”text/html; charset=UTF-8″ />

The description META tag is the text that will be displayed under your title on the results page. See the OC Internet Advertising example above. There’s also a lot of controversy about the number of characters you should have in this tag. I’ve seen sites with a paragraph in their description listed in the top results, so I don’t think this tag has very much weight.