Posts Tagged ‘under’

Google SiteLinks what are they?

Friday, June 20th, 2008

If you go to Google and so a search for AOL, you will see additional links below the main result under AOL that link to other internal AOL pages. These links are randomly chosen by Google’s algorithm. Sitelinks appear for general terms and brand names. What determines which sitelinks Google uses is unknown? Ideally these links should have descriptive text links or a descriptive alt tag attribute. There isn’t anything that one can do to have these sitelinks on Google; this is all done by Google’s algorithm.

There are known facts on what Google looks for in a sitelink, which are the following: You need to be number one for the searched phrase, how often you receive clicks for the phrase also matters, your website needs to have been around for a minimum of 2 years, and inbound links with the required anchor text help also.

Link Intelligently

Thursday, June 19th, 2008

When you link out in your blog posts, use convention where applicable and creativity when warranted, but be aware of how the links you serve are part of the content you provide. Not every issue you discuss or site you mention needs a link, but there’s a fine line between overlinking and underlinking. The best advice I can give is to think of the post from the standpoint of a relatively uninformed reader. If you mention Wikipedia, everyone is familar and no link is required. If you mention a specific page at Wikipedia, a link is necessary and important. Also, be aware that quoting other bloggers or online sources (or even discussing their ideas) without linking to them is considered bad etitquette and can earn you scorn that could cost you links from those sources in the future. It’s almost always better to be over-generous with links than under-generous. And link condoms? Only use them when you’re linking to something you find truly distasteful or have serious apprehension about.
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