Posts Tagged ‘traffic’

Link Building : Reciprocal Link Neighbors

Friday, September 26th, 2008

Why is the internet very similar to real-life communities?

The internet surely has some very big similarities with how real life communities function. A website online is very similar to a home. You can furnish your home, put lots of content (decoration) on it, make sure the foundation is coded properly, and that all the pages (rooms) are properly linked together with the rest of the pages (living room and kitchen) on your website.

Another similarity of the online environment with real-life society is the presence of links or neighbors. Your home-website is composed of your own family – a programmer, a writer, a web designer, and all those involved in making that website work. There are plenty of websites online, and some of them are closely related to each other.

These websites often initiate bonds or links with each other in order to grow better in their online community. These websites help promote each other’s content and products; they help share traffic or visitors with one another, and they function to help supplement each other and those people with the same interests with the information they need about a certain subject or category.

These online communities also hold contests and awards for the best websites, much similar to how real-life society creates challenges and gives award to different people or families that have excelled in their particular field. However, the closest similarity to online community competitions is the real-life challenge dubbed the ‘American Idol’.

Online communities also have what is called ‘Online Idols’, which is judged or spearheaded also by three famous judges – Google, Yahoo and MSN. Every once in awhile they give out awards to those websites which have performed well in terms of content quality, number of visits from online audience, and their relationships with other websites online. These websites that perform well are placed on the top ranks of the search results. Google however likes giving an added sweetener to the awards and provide a PR value to range the well-performing websites in an event called the Google Dance.

Those are just some of the most common similarities among online websites and real-life communities. Online websites that have quality links or relationships with other websites of the same category are praised online, and their PR and rank are often very high on the search engines. However, those websites that don’t have quality links or are related with what is commonly referred to as PPC pages or Porn, Pills and Casino related websites, may not fare very well on the search engine results.

It is very important to have quality reciprocal links, especially with an already high PR or quality webpage. If you have an inbound link coming from a PR 7 or 8 or high traffic website, there is a good chance you will get some of the good traffic shared to you by that website. If you build a network of websites ranging from mid to high traffic classifications, you will surely get good exposure online. Authority links coming from high quality websites are very much preferred. If you reciprocate them with your own outgoing link, to help them with traffic, it would still be greatly beneficial for the both of you.

How To Increase Your Site’s Popularity?

Monday, July 14th, 2008

This the question of which the answers you might be searching for hours on the net and getting dissatisfied again and again.

As you might be knowing that of the total of the internet search, Google has a share of 50%, Yahoo of 30% and MSN of 20% leaving other search engines like Altavista, Yamour, etc.

So if you want to increase the popularity of your site, you must, at first, try to increase the Google Pagerank of your site which can be done only after you have got your site in Google’s Directory. And to do this you might fill the add url form provided by google. But don’t do that ‘cos it is not likely to help you!

To add your url you must get your link on other site which has got pagerank. Why, I’ll explain it now; Google searches or crawls to search the required result, it means for example the search word is “weight loss”, so Google would first search an site of that keyword from its directory then search links on that site on that keyword for further results. And you can get indexed in Google within 48hrs. If you ask a site with higher pagerank to put your link on his site for some amount of money.

That would probably an easy way to get your site indexed.

Then lets think of bringing traffic to your site. You can give your site to a PTC site which would give you visitors, but not true visitors. In the eyes of Google the less words your title has, the more weight you gain.

So to get a nice title for your site, I recommend you to download GoodKeywords from www.goodkeywords.com and do research on the main subject of your site. Then get a title with good popularity but less competitors.

Seo:Web Site Traffic

Tuesday, July 1st, 2008

Web site traffic is the number one imperative of 99-percent of the marketers on the Internet. How does one go about gaining more web site traffic? That is putting the cart before the horse. The first thing a person needs to do is measure current web site traffic before embarking on gaining more traffic. The second step is to use some or all of the methods listed below to gain more web site traffic and the third step is to measure current hits once again in order to calculate the success of the traffic-building campaign.

Measuring Web Site Traffic

You may know where you want to go, but how do you get there if you don’t know where you’re starting from? By measuring current web site traffic, you’ll establish a baseline of how many hits you’re currently receiving and where they’re coming from.

If someone else is hosting your site, most likely they’ll have a traffic analysis package that you can access through the control panel. Packages such as Webalizer or AW Stats are common. Even if one of these web site traffic analysis applications is not offered by your host, most likely you’ll still have access to the log files and can download these to a PC and use an application such as Funny Web Analyzer to give out the necessary stats.

If these web site traffic analysis packages are not available or understandable, you may wish to turn to an outside vendor who will give you a little Java code to put on the pages in order to give the necessary stats. Vendors like web-stats.com or freestats.com are a couple of places to start.

Once you have an idea of how many visitors per day you’re receiving and where they’re coming from it is time to start using some methods to gain web site traffic.

Gaining Web Site Traffic

The best method with the highest return on investment of gaining web site traffic is to perform search engine optimization (SEO) on a web site. Traffic from the natural search engines such as Google is free and for some online businesses, this accounts for 80-percent of their sales. Spending a couple of thousand dollars on search engine optimization may seem like a lot of money. But if your site has, say, 10 pages in the top rankings of the search engines (SE’s), do you think the resulting traffic will make this money back? If the answer is no, then you may not wish to do SEO. But if the answer is yes, which is most often the case, then you’ll not only recoup the investment but most likely gain thousands of dollars more in sales on your site. Isn’t this what you’re going for in the first place?

Since SEO is a slow, long-term plan for gaining web site traffic, typically taking months for the rankings to kick in, many web site owners choose to use a pay-per-click campaign to gain traffic in the short term. Pay-per-click programs such as Google AdWords and Yahoo / Overture Site Match are a way to see immediate results by placing a web site in the Sponsored Listings section of the SE’s search results page. Traffic from these campaigns can also help you judge the viability of the keywords you’ve chosen for the SEO campaign. When doing pay-per-click (PPC) you basically bid on a keyword or key-phrase. The more you pay, the higher you appear in the Sponsored Listings and the more traffic the web site will receive. The downside of pay-per-click, though is that you keep paying and paying and paying for the traffic. Soon you’ill spend way more on PPC than on the optimization services.

Press releases (PR’s) are another great way to generate web site traffic. In the recent Search Engine Strategies seminars it was pointed out that the major search engine news feeds actually scan online press releases to see what they are about and rank them accordingly. So, just when you thought you could get away with writing standard press releases, now you would do well to write optimized press releases. The major SE’s scan these press releases like they do an html page, looking for keywords in order to categorize and rank the release. If you have a timely story or happening about your site, write and submit an optimized press release on a place such as PRWeb.com and see your traffic grow. Or if you don’t wish to do your own, there is a new business called SEO-PR who will do this for you.

There are many other methods in gaining web site traffic - too many to fully cover here. But to name a few, it is worth check out: article writing, opt-in email advertising, newsletter advertising (your own and others), give-aways, contests and promotions and banner advertisement.

A good idea once you gain traffic is to employ a website monitoring service such as that from Webmetrics to monitor your site for downtime. Too much downtime may mean the robots are unable to spider your site and will adversely affect your rankings.

Search engine optimization is not an end all and be all for everyone when it comes to generating more web site traffic. Many different and varied online marketing practices should be employed. When employing these other practices, though, don’t neglect SEO because you can be sure your competition isn’t neglecting it.

Search engine optimization: Building Optimized Pages

Monday, June 30th, 2008

Search engine optimization is a general term that describes the specific techniques that can be used on websites in order for them to acheive a desireable ranking with search engines. This is done in a variety of ways that include careful usage of keywords and the utilization of tags that search engines read and add to their database.

Basic optimization may help ensure that your site is accessible on search engines so that it does not get lost in the invisible web. With proper SEO techniques, you can get a little bit of traffic (or a lot for lessor competitive terms).

Advanced optimization involves in-depth research into aspects such as site structure and page design (on-site features) as well as link popularity and linking methodology (off-site features).

By determining a site’s popularity, sizing up the amount of competition, and deciding which keywords can be best supported with quality content; search engine optimization can guarentee that a site reaches its full potential.

SEO:On To Submission

Saturday, June 28th, 2008

The next few “essentials” pages cover the basics of search engine submission. If all you do is follow the instructions on these essentials pages, you’ll receive traffic from search engines. However, if you have time, you should also read beyond the essentials to understand how optimization can increase your traffic and other ways you can market your site with search engines.

Links along the way will explain where and how you can learn more within Search Engine Watch, should you have the desire. Some of the in-depth information is only available to Search Engine Watch members. See the membership information page to learn more about becoming a member.

WordPress: Web Service

Saturday, June 28th, 2008

WordPress is a web-server-neutral application, meaning that it can run on many different platforms. Apache and Linux are the most robust platforms for running WordPress, but any server that supports PHP and MySQL will do.

Make sure your host features the most up-to-date and stable version of these platforms to create a strong environment in which to run WordPress.

Choosing the best method to run PHP, the language that interprets the WordPress code, can also affect your server’s performance. In CGI mode, the server creates a new instance of the PHP program for every PHP file that a visitor requests. In shared module mode (or ISAPI), a single library instance is used for each PHP hit. There are advantages and drawbacks to each method - while choosing the method for your server, be sure to keep in mind traffic and its demands on the server.

High Traffic Tips For WordPress

Friday, June 27th, 2008

Have you wondered whether WordPress can handle high-volume traffic? Think of creating a high-traffic site or generating volumes of writing? Think that something you write might get enough attention to get “slashdotted” or dugg by digg, or some other high-traffic-generating site. Wonder if WordPress can handle the sheer volume of traffic or fail. Can WordPress handle all these situations?

The simple answer is “Yes,” but this is a conditional yes. There is a lot you need to consider and understand before you decide on WordPress as your publishing platform, and if you expect high traffic volumes. Running WordPress on basic shared hosting will not be sufficient for truly high-traffic sites.

Before selecting WordPress for your high-traffic site, you will need to check the following to ensure your site is ready for the anticipated traffic: The site server and it’s software, upon which WordPress is dependent, needs to be sufficient for the traffic you anticipate and expect.

Using SEO to Boost your Website’s Search Engine Ranking

Thursday, June 26th, 2008

Most website owners know that organic search engine results are the best way to get visitors to their site. Organic search engine results are the websites that come up when a user searches on one of the major search engines such as Google, MSN, or Yahoo. Internet users trust these search results much more than paid advertising and a large percentage of most website’s traffic comes from this source. This is why it is important to know how to get your website ranked high in search engines.

Search engine optimization is the process through which web site owners improve their chances of being ranked high in organic search engine listings. There are many ways to do this, including the use of content and keywords on the site, properly using meta tags, and building links. Theses are just a few of the ways that you can help your website rank high, and if you are serious about getting on the first page of listings, here are some more search engine optimization tips.

One of the most important things you can do to optimize your website is to add quality keyword rich content. Most people think of articles when they think of content, and while articles are a great way to add keywords and value to your site, content can also include descriptions, headings, and alternate image tags. You can include relevant keywords in all of these areas that will help to boost your search engine ranking. Just make sure that you use keywords in the proper context.

Another way to boost your search engine ranking is to create links on your site to other related sites and to build a network of links from other sites to your site. Links help to boost your search engine rankings because the programs or spiders that search engines use to index sites will come across these links and they will add value to your site.

An often overlooked way to boost search engine rankings is meta tags. While meta tags are not as important today as they were during the internet’s early years, using meta tags properly will help to boost your search engine rankings. Meta tags are part of your website’s html code and appear at the top of each page in the header tag. You can include keywords in the meta tags that will help to get your site ranked higher. Be sure to use keywords specific to each individual page as you fill them in for your entire site.

How do I get traffic to my awesome website?

Thursday, June 26th, 2008

1. SEO (Search Engine Optimisation)
2. PPC (Pay Per Click)
3. Affiliate Marketing
4. Social Marketing
5. DM (Direct Mail)
6. Email
7. Word of mouth

SEO : Discover Your Competitors

Thursday, June 26th, 2008

It’s a fact and one of my top 10 SEO tips, that search engines analyze incoming links to your website as part of their ranking criteria. Knowing how many incoming links your competitors have will give you a fantastic edge. Of course, you still have to discover your competitors before you can analyze them.

My tool of choice is SEO Elite, which digs through the major search engines by keyword to not only tell you who your competitors are, but also provides you with an in-depth analysis of each competitor. The analysis includes these extremely important linking criteria (super SEO tips), such as:

* Competitor rank in the Search Engines
* Number of incoming links
* What keywords are in the title of linking page
* % of links containing keywords in the link text
* The PageRank of linking pages
* The Alexa traffic ranking information