Monday, June 30th, 2008
<?php
$referrer = @$_SERVER["REFERER"];
// another try to catch the referrer
if ( empty( $referrer ) && !empty( $HTTP_REFERER ) )
{
$referrer = $HTTP_REFERER;
}
echo “The referrer is <b>$referrer</b>”;
?>
Tags: Checking, empty, HTTP, Link, Loging, PHP, popularity, referrer, server, tracking
Posted in PHP | No Comments »
Saturday, June 21st, 2008
For years it has been argued whether or not Google tracks click-throughs in its search engine. If you believe their patent filing then the answer to this question is a resounding yes. According to their patent, not only do they track them, but they reward them. The reward appears to be higher placement. People who have the Google toolbar installed may also have their bookmarks, cache, favorites and temp files tracked also. In relation to tracking Google may also use or track the the following:
— User behavior
— Bookmarks are tracked over time for additions and deletions
— Click through rates based on search term
— Click through rate trends
— The volume of searches over time
— Web page rankings are monitored for changes
What should you do to your web site?
Make sure that your web pages have attractive page titles so they pop in the search result pages
Analyze your web pages to insure the content will keep the user interested
Optimize your web site pages
Tags: additions, answer, attractive page, Behavior, bookmarks, cache, Clicks, deletions, google, Google Toolbar, rankings, Search, Search Engine, temp, Track, tracking, web site, web site pages
Posted in google | No Comments »
Thursday, June 19th, 2008
Visitor tracking software can tell you which posts your audience likes best, which ones don’t get viewed and how the search engines are delivering traffic. Use these clues to react and improve your strategies. Feedburner is great for RSS and I’m a personal fan of Indextools. Consider adding action tracking to your blog, so you can see what sources of traffic are bringing the best quality visitors (in terms of time spent on the site, # of page views, etc). I particularly like having the “register” link tagged for analytics so I can see what percentage of visitors from each source is interested enough to want to leave a comment or create an account.
Tags: account, Analytics, Attention, audience, comment, Consider, enough, Feedburner, Indextools, page views, Pay, posts, register, RSS, strategies, tracking, Visitor, which
Posted in Uncategorized | No Comments »