Posts Tagged ‘tracking’

PHP:PHP referrer ( referer ) - Tracking/Loging/Checking link popularity

Monday, June 30th, 2008

<?php
$referrer = @$_SERVER["REFERER"];
// another try to catch the referrer
if ( empty( $referrer ) && !empty( $HTTP_REFERER ) )
{
$referrer = $HTTP_REFERER;
}
echo “The referrer is <b>$referrer</b>”;
?>

Does Google Track Clicks?

Saturday, June 21st, 2008

For years it has been argued whether or not Google tracks click-throughs in its search engine. If you believe their patent filing then the answer to this question is a resounding yes. According to their patent, not only do they track them, but they reward them. The reward appears to be higher placement. People who have the Google toolbar installed may also have their bookmarks, cache, favorites and temp files tracked also. In relation to tracking Google may also use or track the the following:

— User behavior
— Bookmarks are tracked over time for additions and deletions
— Click through rates based on search term
— Click through rate trends
— The volume of searches over time
— Web page rankings are monitored for changes

What should you do to your web site?
Make sure that your web pages have attractive page titles so they pop in the search result pages
Analyze your web pages to insure the content will keep the user interested
Optimize your web site pages

Pay Attention to Your Analytics

Thursday, June 19th, 2008

Visitor tracking software can tell you which posts your audience likes best, which ones don’t get viewed and how the search engines are delivering traffic. Use these clues to react and improve your strategies. Feedburner is great for RSS and I’m a personal fan of Indextools. Consider adding action tracking to your blog, so you can see what sources of traffic are bringing the best quality visitors (in terms of time spent on the site, # of page views, etc). I particularly like having the “register” link tagged for analytics so I can see what percentage of visitors from each source is interested enough to want to leave a comment or create an account.