Tryangled Solutions web designing tips tricks

<google.com/alerts>: Allows you to receive e-mails as soon as a phrase you wish to track shows up on either the main Google Index (web) or on Google News (news). Excellent way to track particular stories and topics that interest you - including items about you. You can set up and delete alerts as necessary. For those who need more, there’s GOOGLEALERT.COM, a pay site not affiliated with Google. You can also do your own ego surfing: create alerts for your name.

Over at Yahoo’s Search Marketing blog, Marketing Communications Manager Roger Park is offering up tips on converting your search ads. He breaks down a bunch of best practices principles to three main steps: Optimize, Navigate and Track.

Optimize

Optimizing your landing pages is crucial to a profitable search marketing campaign. Park advises:

* Have a “deep link” to a product on your site
* Offer several contact methods
* Online shopping carts should be secure and easily visible
* Remove broken links
* Have good server availability

Navigate

Park encourages site owners and developers to put themselves in the shoes of their web site visitors. I personally have found that many of my clients have a difficult time being able to do this. They’re just too close to their business. So, it was nice that Park also served up some tangible tips:

* Create an obvious pathway to the product that the visitor searched for
* Don’t have too many layers between the landing page and the end goal - no more than 2 clicks
* If the end goal is sale, move non-commercial content below the fold

Track

Successful marketing campaigns are built on solid data. Consistently evaluate your data and tweak your paid search campaigns accordingly. Yahoo’s conversion-only analytics tool can help you do that. The tool can help you analyze keywords, tweak landing pages, and improve under-performing ads.

For years it has been argued whether or not Google tracks click-throughs in its search engine. If you believe their patent filing then the answer to this question is a resounding yes. According to their patent, not only do they track them, but they reward them. The reward appears to be higher placement. People who have the Google toolbar installed may also have their bookmarks, cache, favorites and temp files tracked also. In relation to tracking Google may also use or track the the following:

— User behavior
— Bookmarks are tracked over time for additions and deletions
— Click through rates based on search term
— Click through rate trends
— The volume of searches over time
— Web page rankings are monitored for changes

What should you do to your web site?
Make sure that your web pages have attractive page titles so they pop in the search result pages
Analyze your web pages to insure the content will keep the user interested
Optimize your web site pages

Having trouble keeping track of all of your passwords? Keeping a log or using sticky notes could be one way to do it but doesn’t provide much security. There are software packages that can automate your password keeping.

Password managers are the way to go when it comes to keeping track of all of your passwords. Products like Roboform Password Manager, Cyberscrubs Key Chain, and Steganos Password Manager are such software products. Another good product which works with the software programs as well as the Internet is a password manager called Sticky Passwords. The key feature of these products automates your password tracking. You just set up one user name and password that accesses the program. The software does all the work keeping track of all your websites you visit that require a password.

Another feature you can enter all your personal information for filling out forms and shopping. So it can store banking and credit card information. It encrypts all your information and since you don’t type any info when you visit a website it will stop key loggers from getting your personal information. It will only enter user names and passwords at the official sites so accidentally entering your info at a phishing site will not happen. This provides good security and you don’t have to worry about your information getting into the wrong hands.

Cyberscrubs Key Chain has a nice feature that will randomly generate passwords for your sites if you can’t think of a good password to use. It will generate them for you and save them so when you revisit that site its entered for you automatically. If you visit a site and you can’t think of a password to use you just click generate and one is created for you.

All four programs allow you save information between computers and has portability on your USB drive. So it will synchronize your information between your computer and your USB device.

These password programs run in the background and take very little of your computers resources to operate. You will hardly notice they are there until you visit websites that require you to login. They are also very easy to use and to set up.