Tryangled Solutions web designing tips tricks

The optimal keyword density doesn’t appear to have changed but rather appears to have declined in value altogether. Sites with low keyword densities are starting to appear more often for phrases based more on their links than their content and also overall site relevancy.

While the importance of a specific keyword density on a page has declined, this has been countered by an increasing importance of relevancy throughout the site. Google is opting to assign relevancy based more on the overall content of the site rather than a single page. General directories will be showing up less and less in exchange for topic-specific directories. Additionally, sites with a central theme carried throughout the majority of pages will tend to rank over sites with a specific page or even section on a topic.

Internal links are carrying a solid weight in attaching relevancy to specific internal pages. Properly worded internal links, preferably built into the content of your site (see note on natural links above) will add weight to those internal pages and increase the likelihood of those pages ranking for specific secondary phrases.

One of the growing theories of SEO is that you are more likely to rank well if you have a substantial amount of pages on a similar theme. ie a niche topic blog will probably rank higher than a general one that covers many topics. Build a blog with over 200 pages of content on the same theme and you’ll increase your chances of ranking well as SEs will see you as an authority on the topic. The take home advice here is to keep to some kind of a topic/niche/theme for your blog. It is also probably another argument for categories and tagging posts that relate together strongly.

Before you even build your website you need to determine what niche or theme your website is about. Same with any other page, there’s going to be main topic for it. Once you decide on topic, you need to find keywords and phrases that relate to your theme, analyze them and pick most relevant ones but they also should be keywords in “demand”. It would be a waste of your time to optimize your website for keywords that nobody is even searching for. How do you find in “demand” keywords? The most popular resources are WordTracker, KeywordCountry and KeywordElite. Using these tool’s you will be able to narrow your keywords to ones that have the highest search volume and not that many websites to compete against which is known as Keyword Effectiveness Index (KEI).

Search engine optimization has been a hot topic for a last couple of years. With changing algorithms, search engines and directories swapping technologies and services and a general growth (or sense of survival), much has changed in search engine optimization technique. In the early days, spamming your own website with endless strings of keywords with the same color as the background is gone.

Search engine optimization then evolved into a dependence solely upon the content of the metatags regardless of what the rest of the rest of the site was about. Spamming the title and description tags with huge strings of keywords was enough to get top placement in many search engines (SE’s).

Now, however, search engine optimization has come to a place of making the metatag content match the text on the rest of the web page. Throw in link popularity and relevancy and you now have the contemporary formula for top rankings.

In contemporary search engine optimization technique, the title tag is probably the most important metatag on the website. The website’s primary keyword / keyphrase needs to be in the title tag. The description tag and other hidden metatags also are beneficial when they are keyword rich.

Search engine optimization, now also features the creation of keyword-rich and hopefully content rich text for the body of the web page. The keyword-rich text is for the SE’s and the content is for the visitors. Both audiences must be kept in mind when writing this text.

The last element in search engine optimization is the creation of incoming links that are relevant to the main subject of the website. One way to accomplish receiving incoming links is to trade links with another site (reciprocal linking). Another way is to pay another relevant website a monthly advertising fee in order to display a text or graphical link to your site.

Search engine optimization is something that can be accomplished through education, through an SEO company or through software that will create keyword-rich pages semi-automatically.

The educational part of search engine optimization can be attained by reading everything on the Internet focused on this subject. Going with a search engine optimization company will work for others who don’t have the time or inclination to self-educate or who want to get started right away. Software will work for others, though it is generally not as effective as the other two methods since search engine optimization is as much an art as it is a science.

More often then not, web addresses (URL’s) do not contain the topic of the page. For example, the URL www.myspace.com says nothing about being a place to make friends. Where a site like www.placetomakefriends.com would tell Google right away that the site being pointed to is about making friends. So to be more specific about where we are pointing to in our links we add a title attribute and include our keywords.

Using the Title Attribute is an direct method of telling the search engines about the relevance of the link. It’s also a W3C standard for making your page accessible to disabled people. In other words, blind folks can navigate through your website using a special browser that reads Title and ALT attributes. The syntax is:

<a href=”http://www.top10seotips.com/seo_software.htm” title=”SEO Software”>SEO Software</a>

The ALT Attribute is used for the same reasons as the Title Attribute, but is specifically for describing an image to the search engine and to the visually disabled. Here’s how you would use ALT in an IMG tag:

<img src=”http://top10seotips.com/img/image01.jpg” alt=”Top 10 SEO Tips”>

Link building is a targeted way of building a web sites link popularity. You may ask why is link popularity important and why does my site need it? Good Question. And the answer is because search engines like Google put a lot of emphasis on inbound links that come into a web site. The anchor text that is used to point to that inbound web page should also match the optimized phrase for the page, but that’s a different topic. Link building will over time get you to place better with the major search engines.

You can start your link building efforts by doing a search for your desired keyword or keyphrase on Google for example and contact some of the top results to see if they would be interested in exchanging links with your site. Have the code that you would like them to use to point to your web site ready to give to them when you contact them. Make sure that you have an area of your web site that is devoted to posting your relevant link exchanges. That’s right you want to exchange links with sites that have relevancy to what they will be pointing to.

Building inbound links to your web site is very powerful and if done correctly it will:

Increase web traffic to your site

Save you advertising money and time

Make you more of an authority on your subject matter

Increase your visibility in the search engines

First and foremost, you’re writing a title tag for the people who will visit your site or have a subscription to your feed. Title tags that are short, snappy, on-topic and catchy are imperative. You also want to think about search engines when you title your posts, since the engines can help to drive traffic to your blog. A great way to do this is to write the post and the title first, then run a few searches at Overture, WordTracker & KeywordDiscovery to see if there is a phrasing or ordering that can better help you to target “searched for” terms.
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