Posts Tagged ‘Title’

Search engine optimization-Use the keyword phrase in your title tag

Tuesday, July 15th, 2008

The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

Search Engine Optimization-Use your keywords in the Page Description.

Tuesday, July 15th, 2008

The Page Description is a short blurb or summary of your web page found in the metadata. Google often uses the first 20-25 words of this description below your site name in search results. As with the Page Title, Google will bold the words that match the user’s search terms.

Seo-Place your keywords

Tuesday, July 15th, 2008

The most important elements to insert keywords into are the URL (domain name + path + filename) and title of your web page. Also, a low-level URL (www.mysite.com/page.htm) is considered more important than a higher level URL (www.mysite.com/subdir/anothersubdir/page.htm). Check out the Dutch website Nu.nl for a good example. Notice how every newsitem has it’s own title in the titlebar and how every item’s html file is named after its title. These tricks make you score!

It’s also important to use your keywords in the body of your site, frequency (a lot) and proximity (close to each other) are important. The higher in a page, the more important a keyword is considered to be. Text in headline (h1 or h2), bold or caps is considered more important than regular text.

Seo:Title Optimization

Monday, July 14th, 2008

Many SEO professionals still argue over this but the page title tag element is still one of the most important factors for ranking highly in the search engines.

The title tag is displayed as the first line of text in the blue row at the top of any browsing window. Search Engine Friendly title tag is ideally 3-9 words (60-80 characters) maximum in length, straight and to the point, this is what will show up in search engine results as a link to your page. Have at least one main keyword in title tag but don’t stuff all of your keywords in it. SEO Tip: make sure your Page Title Tag is relevant to the content on the page and EVERY page should have it’s own Title tag.
(Read more and see title tag examples in this Meta tags article.)

How To Increase Your Site’s Popularity?

Monday, July 14th, 2008

This the question of which the answers you might be searching for hours on the net and getting dissatisfied again and again.

As you might be knowing that of the total of the internet search, Google has a share of 50%, Yahoo of 30% and MSN of 20% leaving other search engines like Altavista, Yamour, etc.

So if you want to increase the popularity of your site, you must, at first, try to increase the Google Pagerank of your site which can be done only after you have got your site in Google’s Directory. And to do this you might fill the add url form provided by google. But don’t do that ‘cos it is not likely to help you!

To add your url you must get your link on other site which has got pagerank. Why, I’ll explain it now; Google searches or crawls to search the required result, it means for example the search word is “weight loss”, so Google would first search an site of that keyword from its directory then search links on that site on that keyword for further results. And you can get indexed in Google within 48hrs. If you ask a site with higher pagerank to put your link on his site for some amount of money.

That would probably an easy way to get your site indexed.

Then lets think of bringing traffic to your site. You can give your site to a PTC site which would give you visitors, but not true visitors. In the eyes of Google the less words your title has, the more weight you gain.

So to get a nice title for your site, I recommend you to download GoodKeywords from www.goodkeywords.com and do research on the main subject of your site. Then get a title with good popularity but less competitors.

Search Engine Optimization

Tuesday, July 1st, 2008

Search engine optimization has been a hot topic for a last couple of years. With changing algorithms, search engines and directories swapping technologies and services and a general growth (or sense of survival), much has changed in search engine optimization technique. In the early days, spamming your own website with endless strings of keywords with the same color as the background is gone.

Search engine optimization then evolved into a dependence solely upon the content of the metatags regardless of what the rest of the rest of the site was about. Spamming the title and description tags with huge strings of keywords was enough to get top placement in many search engines (SE’s).

Now, however, search engine optimization has come to a place of making the metatag content match the text on the rest of the web page. Throw in link popularity and relevancy and you now have the contemporary formula for top rankings.

In contemporary search engine optimization technique, the title tag is probably the most important metatag on the website. The website’s primary keyword / keyphrase needs to be in the title tag. The description tag and other hidden metatags also are beneficial when they are keyword rich.

Search engine optimization, now also features the creation of keyword-rich and hopefully content rich text for the body of the web page. The keyword-rich text is for the SE’s and the content is for the visitors. Both audiences must be kept in mind when writing this text.

The last element in search engine optimization is the creation of incoming links that are relevant to the main subject of the website. One way to accomplish receiving incoming links is to trade links with another site (reciprocal linking). Another way is to pay another relevant website a monthly advertising fee in order to display a text or graphical link to your site.

Search engine optimization is something that can be accomplished through education, through an SEO company or through software that will create keyword-rich pages semi-automatically.

The educational part of search engine optimization can be attained by reading everything on the Internet focused on this subject. Going with a search engine optimization company will work for others who don’t have the time or inclination to self-educate or who want to get started right away. Software will work for others, though it is generally not as effective as the other two methods since search engine optimization is as much an art as it is a science.

Ten Tips to the Top of Google

Saturday, June 28th, 2008

Having a Web site that gets found in Google isn’t hard to do, but it can be difficult to know where to begin. Here are ten tips to get you started.

1. Start out slowly. If possible, begin with a new site that has never been submitted to the search engines or directories. Choose an appropriate domain name, and start out by optimizing just the home page.

2. Learn basic HTML. Many search engine optimization techniques involve editing the behind the scenes HTML code. Your high rankings can depend on knowing which codes are necessary, and which aren’t.

3. Choose keywords wisely. The keywords you think might be perfect for your site may not be what people are actually searching for. To find the optimal keywords for your site, use tools such as WordTracker. Choose two or three highly targeted phrases for each page of your site. Never shoot for general keywords such as “travel” or “vacation.”

4. Write at least 200 - 250 words of visible text copy based on your chosen keywords. This is a crucial component to high rankings and a successful Web site. The search engines need to “read” keyword rich copy on your pages so they can successfully classify your site. Use each keyword phrase numerous times within your copy for best results.

5. Create a killer Title tag. HTML title tags are critical because they’re given a lot of weight with all of the search engines. You must put your keywords into this tag and not waste space with extra words. Do not use the Title tag to display your company name or to say “Home Page.” Think of it more as a “Title Keyword Tag” and create it accordingly. Add your company name to the end of this tag, if you must use it.

6. Create Meaty Meta tags. Meta tags can be valuable, but they are not a magic bullet. Create a Meta Description tag that uses your keywords and also describes your site. The information in this tag often appears under your Title in the search engine results pages.

The Meta Keyword tag isn’t quite as important as the Meta Description tag. Contrary to popular belief, what you place in the keyword tag will have very little bearing on what keywords your site is actually found under, and it’s not given any consideration whatsoever by Google. Use this tag, but do not obsess over.

7. Use extra “goodies” to boost rankings. Things like headlines, image alt tags, header tags <H1><H2>, etc.), links from other pages, keywords in file names, and keywords in hyperlinks can cumulatively boost search engine rankings. Use any or all of these where they make sense for your site.

8. Be careful when submitting to directories such as Yahoo and the Open Directory Project (DMOZ). Having directory listings are a key component to getting your site spidered and listed by Google. Making mistakes in the submission process could cost you dearly as directory listings are difficult to change later in the game. Therefore, it’s important to read Yahoo’s How to Suggest Your Site and How to add a site to the Open Directory before submitting.

9. Don’t expect quick results. Getting high rankings takes time; there’s no getting around that fact. Once your site is added to a search engine or directory, its ranking may start out low and then slowly work its way up the ladder. Some search engines measure “click-through popularity,” i.e., the more people that click on a particular site, the higher its ranking will go. Be patient and give your site time to mature.

10. Don’t constantly “tweak” your site for better results. It’s best not to make changes to your optimization for at least three-to-six months after submission. It often takes the engines at least that long to add your optimized pages to their databases. Submit it, and then forget about it for a while!

If you’ve followed these tips and still can’t find your site in the engines, the first place to “tweak” would be your page copy. If you added less than 250 words of visible text on your pages, this is probably your culprit. Also, double check your keyword density, and make sure that you only targeted two or three phrases per page. Eventually, you’ll see the fruits of your labor with many top ten rankings in Google and the rest of the search engines!

SEO Tip for your Wordpress blog name.

Thursday, June 26th, 2008

Make sure your blog name is wrapped in the <H1> html tag.

Check your header.php (Presentation > Theme Editor) and make sure your code looks something like this: <h1 class=”blogtitle”><?php bloginfo(’name’); ?></h1>.

Don’t forget to use keywords in your blog name! If you want to rank for SEO News (like i do :D), then put SEO News somewhere in your blog name title.

SEO : Use Title and ALT Attributes

Thursday, June 26th, 2008

More often then not, web addresses (URL’s) do not contain the topic of the page. For example, the URL www.myspace.com says nothing about being a place to make friends. Where a site like www.placetomakefriends.com would tell Google right away that the site being pointed to is about making friends. So to be more specific about where we are pointing to in our links we add a title attribute and include our keywords.

Using the Title Attribute is an direct method of telling the search engines about the relevance of the link. It’s also a W3C standard for making your page accessible to disabled people. In other words, blind folks can navigate through your website using a special browser that reads Title and ALT attributes. The syntax is:

<a href=”http://www.top10seotips.com/seo_software.htm” title=”SEO Software”>SEO Software</a>

The ALT Attribute is used for the same reasons as the Title Attribute, but is specifically for describing an image to the search engine and to the visually disabled. Here’s how you would use ALT in an IMG tag:

<img src=”http://top10seotips.com/img/image01.jpg” alt=”Top 10 SEO Tips”>

SEO : Optimize Your META Tags

Thursday, June 26th, 2008

META tags are hidden code read only by search engine webcrawlers (also called spiders). They live within the HEAD section of a web page. There are actually 4 very important META tags you need to worry about. Meta tags specifying who the author is and what the site is about really isn’t important to the search engines that matter the most (i.e.: Google). The META tags you need to be the most concerned about are:

1. robots
2. content-type
3. description
4. keywords

Sequencing of these tags may be extremely important. I say “may” because SEO is mostly hypothesis due to the changing algorithms of the search engines. Even though the W3C states that tag attributes do not have to be in any particular sequence, I’ve noticed a significant difference when I have the tags and attributes in the order described here. The only deviation from the list above is that the Title tag should come after content-type and before description.

The robots META tag tells the various search engine spiders whether or not you’d like them to crawl through your web page as well as where to start in their crawling activity. Top 10 SEO Tips wouldn’t be worthless without META robots, so long as you use a Robots.txt file. It’s not too hard to see why this tag can still be important. Here is the syntax:

<meta name=”robots” content=”index, follow” />

You can change the “index” to “noindex” and the “follow” to “nofollow” if you do not want your website to be indexed. Though, I have no idea why you wouldn’t want to be indexed.

Content-type is important to complex search engines like Google. This tag tells the spider what type of page you are posting, which helps the search engine categorize the listing. It also shows that you are following the World Wide Web Consortium (W3C) guidelines, which could be an indication of a site being “optimized”. Here is the syntax used on this page:

<meta http-equiv=”Content-Type” content=”text/html; charset=UTF-8″ />

The description META tag is the text that will be displayed under your title on the results page. See the OC Internet Advertising example above. There’s also a lot of controversy about the number of characters you should have in this tag. I’ve seen sites with a paragraph in their description listed in the top results, so I don’t think this tag has very much weight.