Tuesday, July 15th, 2008
Your website is not ranked as a whole. Keywords are used to determine the relevancy of your website for particular subjects. So, before buiding your site, make sure you have a relevant set of keywords. Check competing websites for keywords / search terms and use the good ones for yourself.
Tags: buiding, get, keywords, relevant, SEO, subjects, website, your, your site, yourself
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Thursday, June 19th, 2008
The best archives are carefully organized into subjects and date ranges. For search traffic (particularly long tail terms), it can be best to offer the full content of every post in a category on the archive pages, but from a usability standpoint, just linking to each post is far better (possibly with a very short snippet). Balance these two issues and make the decision based on your goals. A last note on archiving - pagination in blogging can be harmful to search traffic, rather than beneficial (as you provide constantly changing, duplicate content pages). Pagination is great for users who scroll to the bottom and want to see more, though, so consider putting a “noindex” in the meta tag or in the robots.txt file to keep spiders where they belong - in the well-organized archive system.
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Tags: Archive, better, blogging, bottom, carefully, Effectively, every, goals, organized, particularly, ranges, spiders, standpoint, subjects, system, traffic, txt, Usability, users, where
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