Posts Tagged ‘strongly’

Search engine optimization-The History Of Your Web Pages

Friday, July 18th, 2008

The history of your website and in fact, the individual pages within it are playing an increasingly important role in your site’s ability to rank well. The longer your site has been online the better your chances of ranking highly. Further, the longer a specific internal page has been live the better it will rank for additional phrases.

What this means to you is that you will have to take into account the length of time your domain has been around when you set your expectations regarding which phrases you should be ranking for. In the beginning of a promotion you will not want to target an intensely competitive phrase with hopes of attaining it on Google; rather you will want to select less competitive secondary phrases that contain the primary phrase (”seo services” vs. “guaranteed seo services” for example) and optimize for that. What you will accomplish is rankings on Google for at least a relevant phrase while at the same time building links with relevancy for your primary phrase which you will rank well for once your website has gained history.

The less competitive the phrase, the more weight the other factors will have on your ability to rank highly. History is only one factor among many. For highly competitive phrases where you are competing with sites that have history and have also addressed the other factors noted below you will find it extremely difficult to outrank them, however for less competitive phrases the other factors will hold more weight in that the other sites will likely not be optimized as strongly for them and thus, your site stands a much better chance of beating them out.

Search engine optimization-Themed sites

Tuesday, July 15th, 2008

One of the growing theories of SEO is that you are more likely to rank well if you have a substantial amount of pages on a similar theme. ie a niche topic blog will probably rank higher than a general one that covers many topics. Build a blog with over 200 pages of content on the same theme and you’ll increase your chances of ranking well as SEs will see you as an authority on the topic. The take home advice here is to keep to some kind of a topic/niche/theme for your blog. It is also probably another argument for categories and tagging posts that relate together strongly.