Posts Tagged ‘story’

What is Cookie?

Tuesday, July 29th, 2008

The most common meaning of “Cookie” on the Internet refers to a piece of information sent by a Web Server to a Web Browser that the Browser software is expected to save and to send back to the Server whenever the browser makes additional requests from the Server. Depending on the type of Cookie used, and the Browsers’ settings, the Browser may accept or not accept the Cookie, and may save the Cookie for either a short time or a long time. Cookies might contain information such as login or registration information, online “shopping cart” information, user preferences, etc. When a Server receives a request from a Browser that includes a Cookie, the Server is able to use the information stored in the Cookie. For example, the Server might customize what is sent back to the user, or keep a log of particular users’ requests. Cookies are usually set to expire after a predetermined amount of time and are usually saved in memory until the Browser software is closed down, at which time they may be saved to disk if their “expire time” has not been reached. Cookies do not read your hard drive and send your life story to the CIA, but they can be used to gather more information about a user than would be possible without them. From Matisse

What do you do in a situation where there’s an old, story the client feels is unfair and maybe even untrue, but it ranks for the client’s name and then you hit a home run for the client and they get coverage in the New York Times, Wall Street Journal, USA Today, Newsweek, Time Magazine and this pesky story still ranks for their name. What do you do?

Tuesday, July 15th, 2008

The reason that old story ranks so well for the client name is because of links. One of the first things you do is to engage in a link building campaign that attracts links to other positive representations of that brand name. If an organization is holistically optimizing their content and leveraging their digital assets as well as keyword messaging across all digital communications, and then promoting and getting links to that content, cumulatively it will have the desired effect.

If the other pickups are permanent, i.e. not temporary and not behind a login, then the company can work to get links to the other positive representations of their brand to increase the rankings of those stories and push down any negative results.

Seo:Supplemental Page Issues

Monday, July 14th, 2008

“Supplemental Hell” to webmasters, the issue has been lurking in places like Webmasterworld for over a year, but it was the major shake-up in late February (coinciding with the ongoing BigDaddy rollout) that finally led to all hell breaking loose in the webmaster community. You may be aware that Google has two indexes: the main index, which is the one you see when you search; and the Supplemental index, a graveyard where old, erroneous and obsolete pages are laid to rest (among others). Nobody’s disputing the need for a Supplemental index, it does indeed provide a worthy cause. But when you’re buried alive, it’s another story! Which is exactly what’s been happening: active, recent, and clean pages have been showing up in the Supplemental index. The true nature of the issue is unclear, nor has a common causing leading to it been determined.

eCommerce Web Hosting

Thursday, June 26th, 2008

One of the fastest growing sectors of the Internet is eCommerce. People are becoming accustomed to buying things from Internet store fronts and every year the volume and value of sales increases substantially. If you would like to open up your own eCommerce web site here are a few basics to get you started.

The first thing you need, obviously, is a product or service that you can sell. If you already have a brick and mortar store you can offer the same items for sale on a web site. The number of products that you sell is a big factor in the type of hosting package you need. If you have let’s say less than 20 items, you could set the whole thing up on a very small hosting account. Listing hundreds of products is a different story – you will probably need more disk space, more bandwidth, and more features such as databases and a secure connection for accepting payments.

Since the most important part of eCommerce is getting paid, let’s look at the various payment options available. There are two basic options – collecting payment information directly or hiring a third-party service to process credit cards.