Posts Tagged ‘sites’

Web Site Design

Thursday, September 25th, 2008

A Web site is a collection of information about a particular topic or subject. Designing a web site is defined as the arrangement and creation of web pages that in turn make up a web site. A web page consists of information for which the web site is developed. A web site might be compared to a book, where each page of the book is a web page.

There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For non-commercial web sites, the goals may vary depending on the desired exposure and response. For typical commercial web sites, the basic aspects of design are:

* The content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
* The usability: the site should be user-friendly, with the interface and navigation simple and reliable.
* The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
* The visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media.

A web site typically consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a web site is an HTML file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial web sites are concerned.

Once a web site is completed, it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client. Once published, the web master may use a variety of techniques to increase the traffic, or hits, that the web site receives. This may include submitting the web site to a search engine such as Google or Yahoo, exchanging links with other web sites, creating affiliations with similar web sites, etc.

Search engine optimization-Add new content all the time

Tuesday, July 15th, 2008

Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.

Search engine optimization-Buy Links

Tuesday, July 15th, 2008

Many professional web masters have a budget to purchase links from other highly ranked and and relevant sites. I won’t go into this too much here but you might like to read more about it in my recent post On Buying Text Links. update: I’d encourage anyone wanting to buy links to think very carefully about this. Google have been cracking down on sites that use this practice. They can’t catch everyone but some have been caught and seem to have been penalized for doing it.

Search Engine Optimization-Inter-link your Blogs

Tuesday, July 15th, 2008

Increasingly bloggers are starting or joining blog networks to enjoy the benefits of multiple sites and writers working together. One of the advantages of networks of sites is that they usually link to one another. In doing so you have complete control over how your sites are linked to from multiple domains. It is worth noting that you should be careful with this approach - if all your sites are hosted on the one server many think that Search Engines will work out what you’re doing and the impact will be lessened.

Search Engine Optimization-How sites get into search engines

Tuesday, July 15th, 2008

The base case is that spiders crawl the entire Web, starting from known pages and following all links, and also crawling pages that are hand-submitted.   Google is pretty much like that still.  If a site has high PageRank, it is spidered more often and more deeply.

However, search engines are trying to encourage site owners to pay for the privelege of having their pages spidered.   Teoma’s index is very hard to get into without paying money, and Inktomi’s isn’t that easy either.   And even if you do get into Inktomi for free, they’ll take a long time to respider, while if you pay they respider constantly.  One advantage of being respidered often is that you can tweak your page to come up higher in their relevancy rankings, then see if your changes worked.

Finally, you can also pay to appear on a search page.   That is, your link will appear when someone searches on a specific keyword or keyphrase.  Google does a good job of making it pretty clear which results (at the top or on the right of the page) are paid; others maybe do a not-so-good job.

Paid search results are typically all pay-per-click, based on keyword.   The advertiser pays the search engine vendor a specific amount of money each time an ad is clicked on, this fee having been determined by an auction of each keyword or keyphrase.

Search engine Optimization-Some last remarks

Tuesday, July 15th, 2008

Google simply puts a 30 days block upon sites that use trivial keyword tricks (hidden text/div or text in the same color as a background), so don’t bother trying this kind of stuff. Detecting and catching a robot with javascript or IP cloacing or using linkfarms to boost your Pagerank are considered even more illegal. They could get you put out of the ranking for good.

Just remember that a robot will be optimized over and over to be able to judge webpages the way a human does. In the end, if you make sure your site is clean and accessible and your content is good and relevant, websurfers will find you and bytes will flow.

Of course this article only covers the rough basics of search engine optimization. If you feel like I have missed out on something, or you’ve got an excellent hint to share, please feel free to post them in the forum! The diagnostics guide from GoogleRankings.com is a great resource for more information (there’s a list of issues at the left side).

Seo:The Sandbox

Monday, July 14th, 2008

It’s believed that Google has implemented a time penalty for new links and sites before fully marking the index, based on the presumption that 100,000-page websites can’t be created overnight. Certain web sites, or links to them, are “sandboxed” for a period of time before they are given full rank in the index. Speculation is that only a set of competitive keywords (the ones that are manipulated the most) are sandboxed. A drifting legend in the search engine world, the existence of the Sandbox has been debated, and is yet to be confirmed by Google.

seo:Link Campaigns

Monday, June 30th, 2008

A link campaign is another way to increase your site ranking. One of the things a that a search engine calculates is how many sites in their database are linked to the site that is being optimized. Keep in mind that even though the quantity of sites linked to the site being optimized is important, the quality is probably more important.

If the sites that are linked to the site being optimized are banned by search engines or have negative content, they can actually harm your ranking severely. A good rule of thumb is to avoid controvesial sites such as adult links, gambling, and prescription drugs (unless your site is related), and or sites that are notorious for spamming.

When deciding whether or not to trade links with a particular site, try to find sites that have information relevant to yours. Considerably less “weight” in relevance is given to inbound links from sites that are not related to your site. So, in short, links from quality sites are a must.

Finding quality sites is tedious and risky. Everything from finding high PR sites to getting spam complaints makes this an error-prone task. But, it is necessary, so we scavenged the Internet for the solution.

SEO:Free Search Engine Submission Sites/Tools

Monday, June 30th, 2008

*  Submit Corner

You’ll like this submission tool because it allows you to choose the search engines you want to submit to. This wizard usually takes under 30 seconds and you’ll have your site submitted to the top engines instantly. It also has other cool tools you can use to optimize and improve your web site. It’s a great resource site!
http://www.submitcorner.com/Tools/Submit/

* SubmitPlus

Good tool because you have to fill only two fields (Email and URL) and their service effectively submits your web site to the top 10 search engines in less than 1 minute! Its other cool features include real time status reporting, live confirmation link and an email report.
http://www.submitplus.com/top10.htm

SEO:Define: MFA (Made for AdSense)

Monday, June 30th, 2008

MFA sites are full of Google AdSense ads generating huge profits in the same time having no or minimal content