Posts Tagged ‘site’

Five Firefox Tricks and tips

Saturday, October 11th, 2008

1) More screen space. Make your icons small. Go to View - Toolbars - Customize and check the “Use small icons” box.

2) Smart keywords. If there’s a search you use a lot (let’s say IMDB.com’s people search), this is an awesome tool that not many people use. Right-click on the search box, select “Add a Keyword for this search”, give the keyword a name and an easy-to-type and easy-to-remember shortcut name (let’s say “actor”) and save it. Now, when you want to do an actor search, go to Firefox’s address bar, type “actor” and the name of the actor and press return. Instant search! You can do this with any search box.

3) Keyboard shortcuts. This is where you become a real Jedi. It just takes a little while to learn these, but once you do, your browsing will be super fast. Here are some of the most common (and my personal favs):

* Spacebar (page down)
* Shift-Spacebar (page up)
* Ctrl+F (find)
* Alt-N (find next)
* Ctrl+D (bookmark page)
* Ctrl+T (new tab)
* Ctrl+K (go to search box)
* Ctrl+L (go to address bar)
* Ctrl+= (increase text size)
* Ctrl+- (decrease text size)
* Ctrl-W (close tab)
* F5 (reload)
* Alt-Home (go to home page)

4) Auto-complete. This is another keyboard shortcut, but it’s not commonly known and very useful. Go to the address bar (Control-L) and type the name of the site without the “www” or the “.com”. Let’s say “google”. Then press Control-Enter, and it will automatically fill in the “www” and the “.com” and take you there - like magic! For .net addresses, press Shift-Enter, and for .org addresses, press Control-Shift-Enter.

5) Tab navigation. Instead of using the mouse to select different tabs that you have open, use the keyboard. Here are the shortcuts:

* Ctrl+Tab (rotate forward among tabs)
* Ctrl+Shft+Tab (rotate to the previous tab)
* Ctrl+1-9 (choose a number to jump to a specific tab)

6) Mouse shortcuts. Sometimes you’re already using your mouse and it’s easier to use a mouse shortcut than to go back to the keyboard. Master these cool ones:

* Middle click on link (opens in new tab)
* Shift-scroll down (previous page)
* Shift-scroll up (next page)
* Ctrl-scroll up (decrease text size)
* Ctrl-scroll down (increase text size)
* Middle click on a tab (closes tab)

Exchanging links - the pitfalls - plus link management software review

Sunday, October 5th, 2008

Link exchange strategies and linking management software have become increasingly popular over the last couple of years as webmasters have come to realize the importance of gaining increased coverage on other sites.

Having a solid link exchange campaign is a crucial part of your overall marketing, not just as a traffic boost from having a listing on another site, but also from a search engine perspective. It’s no secret that many major search engines will boost your rankings not just based on what’s on your site, but also what’s off it; i.e links from other sites pointing back to you.

Every day I receive several requests for reciprocal links trades and out of 100 such requests, perhaps one or two I will actually respond to.
Web masters searching for cross-promotional partners have a tendency to make many mistakes when approaching other web masters for a link trade. The popularity of Windows based link management software packages and the consequent misuse of them has also provided many traps for web masters:

1) Tone - the request is more like a demand.

2) Impersonal link request - I can tell that the person hasn’t really looked at my site, just at my rankings.

3) Unbalanced link trades - many people create a huge “list o’ links” - hundreds of entries on a single page and then expect a premium placement. These kinds of link farms are of no benefit.

4) Failure to exchange - on a couple of occasions where I’ve agreed to a swap, after a few of days I’ve noticed the link to me has disappeared from the reciprocating webmaster’s site

Link Exchange Tips

Sunday, October 5th, 2008

1. Exchange links with websites that will bring you targeted traffic. Targeted traffic means visitors and/or customers that will be interested in your products or services.

2. Keep your link title brief and free of long sentences.

3. Try to keep your link description brief (aim for 200 characters or less).

4. Do not capitalize all letters in your link title or description.

5. Do not give the webmaster a deadline on when they should reciprocate. Webmasters are very busy people and it may take from 1 to 60 days or more. Be patient and in the long run you will receive more quality link partners!

6. Never remove a link partner from your site once they have agreed to exchange links with you and placed your link on their site.

Website Navigation Tips

Thursday, September 25th, 2008

While designing the navigation for your site keep the following points in mind:

* Organized Links
Make sure your links are well organized according to the order of importance. Visitors should be easily able to find what they are looking for under different categories.
E.g. All our main links are found on the top i.e. our services, products,portfolio, resources etc.Other interesting links are found on the right of the page. These are common and consistent throughout the site.
Finally if the web page belongs to a guide E.g web design guide you will find the related links below the right menu and also at the bottom of the page.

Note: Related links are very important as visitors coming to a particular page will probably be interested in more information you have under the same topic.

* Clear and Prominent
Once you have decided on your navigation links, you need to think of the best place to put them. Navigation should be clear and consistent. Try to design your navigation on the top or on the left as these are the first places our eyes go to. Also locate the primary links high enough on the page so that they are visible without scrolling. Navigation images should be seamlessly integrated into the site design. Avoid putting navigation links at the bottom of the page as visitors will need to scroll right down to see the links. If you like you could put the important links at the top AND bottom of the page just to make sure your visitors don’t miss the link.

* Consistent
Navigation should be clear and consistent. The important links of your website should be on every page, in the same location, and in the same sequence. Don’t confuse your visitors by putting your navigation links in different places in different pages.

* Easy to understand
Make your links easy to understand and to the point. Usually you won’t have enough place to have long links so make use of the space wisely. Visitors need to know where they will go on clicking on a particular link, so make sure your links are understandable or nobody is going to click on your links, which will defeat the purpose of designing a good navigation system.

* DHTML Menus
If you have a large number of links under categories and sub-categories you could use navigation menus to organize your links. There are many cut ‘n’ paste scripts available on the Net that you could use to create great navigation systems. A favorite resource center is SimplyTheBest.net, you’ll find tons of useful navigation menus that are very easy to install on your site.

Useful Tips for Effective Web Design

Thursday, September 25th, 2008

Here are some essential web design tips that every web site should follow. Design your web site by following these tips and I guarantee that visitors will have a great first impression of your site.

1. Fast Loading web site designs - This is the number 1 tip that every web designer should follow. You might design a web site that looks fantastic but few people are going to see it if it takes a long time to load. Your designs should be optimized for the web and should not take more than 15 seconds to load. Remember, you might have a great design but very few people are going to see it if it takes a long time to load. Click here to for 10 tips to fast-loading web pages.

2. Clear Navigation - Once a visitor has come to your site you need to make them go through your site. To do this you need to have clear navigation. Make sure all your important links are at prominent places. Preferably right on top - that’s usually where a visitor first looks. Make use of menus on the right and the left. Try to link to as many pages of your site. Let your information be accessible from all parts of the site. You never know what a visitor may be interested in. Try to also use the footer for your important links. Click here for navigation tips.

3. All Resolutions - Today, there are computers with all kinds of resolution. They range from 640 x 480 to 1024 x 768 and go even higher. Your job is to design your site for all these resolutions. The best way to do this is to design your site in terms of percentage and not pixels. Click here to learn how to design websites for all screen resolutions.

4. Browser Compatibility - Make sure your site is browser compatible. Your web site should look good in Netscape as well as in Internet Explorer. Don’t stop designing your site as soon as you find that it looks great on IE. Usually Netscape gives some problems, especially when you try doing complicated HTML designs. But don’t give up too soon, usually with patience these problems can be easily fixed.

5. Readable and professional looking fonts - Don’t ask me how many times I’ve clicked out of a site just because the font is in Comic Sans and the color is a bright pink or green. Just by looking at the font you feel that the site is not a professional site. Don’t use Comic Sans and other fancy fonts that may not be available on most computers. If the font you use is not available in a visitors computer the web site will use the default font of your computer which is much worse. So try to keep to common and professional web fonts. The fonts that I always stick to are Arial and Verdana.

6. Minimize the use of images - I believe that sometimes simple designs are the most effective for the web. Keep your site simple but neat. Don’t clutter your page with big, bulky images that take ages to load. Instead use tables creatively and design eye - catching icons that will draw a visitor’s attention to a particular section of your site. Tip - Visitors are usually more interested in content than in design.

7. Use of white space - Try not to clutter up your page with too many images, backgrounds and colorful fonts. Again use the Keep It Simple principle by minimizing the use of graphics and using a lot of white space. White space gives a sense of spaciousness and overall neatness to a site. Notice the white space in our site.

8. Check for broken links - Always check for broken links within a site before uploading it to your web server. In Dreamweaver you can check for broken links by right clicking on any file in the Site Files Window and then clicking on Check links - Entire Site. If you don’t have this facility you need to upload your site and then check it using online tools like Net Mechanic.

Search Engine Optimization-Site Content & Structure

Friday, July 18th, 2008

The optimal keyword density doesn’t appear to have changed but rather appears to have declined in value altogether. Sites with low keyword densities are starting to appear more often for phrases based more on their links than their content and also overall site relevancy.

While the importance of a specific keyword density on a page has declined, this has been countered by an increasing importance of relevancy throughout the site. Google is opting to assign relevancy based more on the overall content of the site rather than a single page. General directories will be showing up less and less in exchange for topic-specific directories. Additionally, sites with a central theme carried throughout the majority of pages will tend to rank over sites with a specific page or even section on a topic.

Internal links are carrying a solid weight in attaching relevancy to specific internal pages. Properly worded internal links, preferably built into the content of your site (see note on natural links above) will add weight to those internal pages and increase the likelihood of those pages ranking for specific secondary phrases.

Search engine optimization-Write an accessible site

Tuesday, July 15th, 2008

Accessible HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines to read and rank your pages.

Search engine optimization-Create a great keyword phrase

Tuesday, July 15th, 2008

The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn’t try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.

Search engine optimization-Add new content all the time

Tuesday, July 15th, 2008

Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.

Search engine optimization-Swap Links

Tuesday, July 15th, 2008

Similarly many bloggers swap links with other bloggers. Sometimes this happens pretty naturally (you see someone linking to you so you link back) but in many cases the links are strategic ones and formally arranged between site owners. I get daily requests for such reciprocal links (I rarely act on them). Whilst there is some benefit in such link swapping I would again advise caution here as many SEO experts believe that the search engines have methods for tracking such strategies and devaluing the links. Some try to get around this by doing indirect or triangulated links. ie instead of site A and B doign a direct swap they involve other sites. So A links to C in exchange for D (also owned by C) linking to B (also owned by A) - makes your head hurt doesn’t it!?! There are also a variety of systems around that say they’ll take care of such interlinking for you - I know many who use Digital Point’s Free C0-Op Advertising system. Personally I tend to avoid such schemes and have a policy of linking to sites I think are valuable to my readers. If they link back then so be it.