Tryangled Solutions web designing tips tricks

Once you think you have found the right keywords and you’ve written your text so that these keywords appear all over the page, it’s time to check out how your site is doing. At googlerankings.com you can check your position in Google for the keywords you have chosen. Top of the ranks? Great! Not even close to it? Don’t worry, here are some tips to improve your rankings.

The most important elements to insert keywords into are the URL (domain name + path + filename) and title of your web page. Also, a low-level URL (www.mysite.com/page.htm) is considered more important than a higher level URL (www.mysite.com/subdir/anothersubdir/page.htm). Check out the Dutch website Nu.nl for a good example. Notice how every newsitem has it’s own title in the titlebar and how every item’s html file is named after its title. These tricks make you score!

It’s also important to use your keywords in the body of your site, frequency (a lot) and proximity (close to each other) are important. The higher in a page, the more important a keyword is considered to be. Text in headline (h1 or h2), bold or caps is considered more important than regular text.

Your website is not ranked as a whole. Keywords are used to determine the relevancy of your website for particular subjects. So, before buiding your site, make sure you have a relevant set of keywords. Check competing websites for keywords / search terms and use the good ones for yourself.

You can request a Google robot visit at www.google.com/addurl. The robot will browse your site and index it’s contents. Expect to have to wait for a couple of weeks before this will happen.This is Google’s webdirectory and, next to the google robot, an important source of the google search API.

The two biggest search engines worldwide are Google (used by Google / AOL) and Overture (used by MSN / Yahoo). Google fills it’s database mainly by letting robots automatically crawl and index the web. The Overture database is mainly filled through affiliate programs. That will cost you, so let’s focus on Google for now. Google is the cooler one anyway…

Here’s tutorial on how you can use frames on your website for search engine optimization benefits when you need to hide something from Search engines but you still want your visitors to see it.

Never thought that I could use frames on a webpage as an SEO tactic. I probably would have never even tried it but my recent project has shown me that it is not just possible but it is a good option in certain situations. I had one of those exceptional situations recently so I decided to share.

The robots.txt file will instruct search engine robots what pages and/or folders on your blog or website should be or should NOT be crawled and indexed. Most Content Management Software (Wordpress, Joomla, etc.) will have files and folders that are not relevant for search engines (like images or admin files) and you really don’t want them to crawl them because there is no relevant content on them so creating a simple robots.txt file can actually improve your website crawlability and therefore rankings and organic traffic.

When you exchange links or submit your website to directories you want to link to as many pages on your site as possible as this will tell search engines that you have a lot of good and worthwhile content. If you have all links pointing to your homepage it will tell search engine that your site is very shallow and they might think that the links were created with some automation software instead of naturally (organic).

Use keywords in Anchor text of your links but you definitely don’t want all your incoming links to look the same, because that also looks like automation and you might get red flagged by Google. SEO Tip: Use your website URL sometimes, your company name other times and different but related keywords in anchor text of inbound links.

Getting as many as possible inbound links have become #1 priority in SEO world as that will get your website higher Page Rank and therefore higher rankings in Search results. There are different links you can acquire: Reciprocal and One Way links. One way links are by far better and much harder to get but any link you can get to point to your website is better than none. To get free one way links I use Free tools like Directory submitter and Article Submitter .

Header tags will tell the search engine what “words” are important in the context of your page. Using <h1>,<h2>,<h3>, etc.. tags is the best way to highlight important keywords. With that in mind consider using keywords relevant to the page’s content (theme) in your Header Tags. The best practice is to place your primary keyword in your <h1> tags and your secondary keyword into the <h2> tags.

You can think of an <h1> header tag as a title for whatever content you have on your page and you should have ONLY ONE (1) h1 tag on any page.

h2 and h3 header tags should be thought of as a sub headings for your page. You should place your 2nd most important keyword in the <h2> header tag. The <h2> tag should be placed somewhere towards the top half of your webpage, in any case below <h1> tag.
(Read more and see header tag examples in this article about Header tags.)

META tags are hidden code of information in the head area of your web pages and is used to communicate with search engine spiders/crawlers. The most important META tags you need to utilize in your webpages are:

1. Description
2. Keywords
3. Robots

I personally don’t believe that sequencing of these tags in certain order is that important. Even though I see many websites put title tag after description and keywords tags lately but there is no proof that it is better for SEO.

Optimization of Description Meta tags

The effective META description tag consists of 25 to 30 words or less but using no more than 160 to 180 characters total (including spaces) or some Search Engines would not consider it Search Engine Friendly.
Read more and see meta tags examples in this Meta tags article.

Optimization of Keywords Meta tags

The meta keyword tag is also sometimes useful as a way to help your page come up for synonyms or unusual words that don’t appear on the page itself but don’t fret too much over your Keywords Meta tag, instead utilize keywords and keyword phrases from your Title Tag element, Description Meta Tag, heading tag and first one or two paragraphs of visible content. Optimal Keyword Meta Tag has 15 to 20 words max. SEO Tip: Don’t repeat your keywords more than 3 times or search engine will consider it as spam of their search results and don’t include keywords that are not in the main content section of your page.
(Read more and see keywords tag examples in this Meta tags article.)

Robots Meta tag will let search engine know if you want a particular page to be or NOT be indexed or to follow or not to follow links on given page. (Read more and see robots tag examples in this Robots txt article.)