Posts Tagged ‘Search’
Saturday, October 11th, 2008
Searching for web pages on a particular topic is as easy as typing a few words into Firefox’s Search Bar.
For example, if you want to find information about the world cup:
1. Click in the Search Bar.
2. Type the phrase world cup. Your typing replaces any text currently in the search bar.
3. Hit EnterReturn to search.
Search results for “world cup” appear in the Firefox window.
Selecting search engine
You can switch the search engine by clicking on its icon and selecting the search engine of your choice. Some search engines, like Google, search the whole web; others, like Amazon.com, only search specific sites.
Manage search engines
Click on the icon of the search engine and select Manage Search Engines... to add, reorder, remove, or restore the default search engines. Select a search engine and click the appropriate button to to move it around within the list or remove it. You can install new search engines by clicking the Get more search engines… link.
Tags: Click, engine, install, Move, Search
Posted in Firefox | No Comments »
Friday, September 26th, 2008
Content - The internet is stuffed with content. Short literary pieces, long novels, lovely poems, extravagant marketing lines, or simple classified ads – the internet revolves around content. It is one of the more popular, if not the most important, factors in web search technology.
Content plays a vital role in the filing or classifying of different websites according to their different categories. Keywords, existing within a particular content, are some of the driving forces behind Search Engine Optimization and other web technologies implemented by major Search Engines like Google, Yahoo and MSN. It is real for many websites that the quality of their page content can affect their search engine rankings as well as audience traffic.
A website with quality and catchy content tends to get more attention online.
Many people online are seeking for quality information from various sources. If your website or article provides the right details that many users need, chances are your website or article would be visited often and would get very good rankings online. However if you have a poorly written article or page content, then users would most likely shun away from your website and just forget about it.
Article Submission is the strategy of sending out articles to article directories so that they can be viewed and shared with other websites online. Article Submission is only an effective strategy if the article or content being promoted is also worth reading. If an article is catchy or well-written then chances are, many websites would love re-posting your article on their web pages. And this is where real action begins.
In the world of SEO or Search Engine Optimization and Online marketing, content that is promoted on other websites tend to benefit the source or the one who wrote the content.
In Search Engine Optimization, if your articles contain various links that point to your website, and if many people re-posted your article with the links on their websites, then you’ve hit a very good goal. For these inbound links coming from your articles on other people’s websites contribute to your page’s SEO score. And the higher your score, the better your rank in the Search Engines.
Article Submission is really effective if you submit quality content to multiple article directories. If you submit quality articles to a hundred article directories everyday, then you’ve created plenty of opportunities for people to have access or to read your article. This does not only help with your marketing, but can also improve your website ranking.
However, it should be duly noted, that your article should be placed under the proper category when submitting it. There are often penalties given to those websites which post or re-post articles which are not categorically related. So it’s best to shun away from that practice.
Another thing to remember when doing article development and article submission is to emphasize on the keywords which relate to your website. Having sufficient and high-quality keywords can impact your article status on various search engines and directories. The more optimized your keyword is, the better the classification and ranking on the search engines.
So remember that creating content or articles online, helps your website. Submitting those articles to various article directories can also greatly affect your website rankings on the Search Engines.
Tags: affect, article, engines, rankings, Search
Posted in SEO | No Comments »
Wednesday, September 24th, 2008
* Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.
* Search Engine Optimisation (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.
* Search Engine Optimisation typically includes keyword research and development, competitive analysis and industry benchmarking, backend coding optimisation, website submissions and results reporting.
Tags: Benchmarking, engine, Marketing, Optimisation, Search
Posted in SEO | No Comments »
Wednesday, September 24th, 2008
Before starting the first step of the lesson, you are requested to read an article. Don’t worry; I have no plans to bother you more than this simple request. Although all the articles in this web are good as the same as the Search article, I recommend you to read the Search one. After reading it, we can start with the first step of writing SEO contents.
The Search article is a great example of how SEO contents should be written. The self-expression of the text is average, but despite it, it is a high standard of SEO content. Why is that? Well, you always should remember the next rule, which will lead you to a very safe success in the process of writing SEO contents - writing reliable data and using a classic structure of text are the key. Let’s try to be more coherent; when you write SEO content, no matter what issue it contains, try to avoid from false ideas and search for reliable sources. In addition, try to use a classic structure, don’t write a cumbersome text: start with introduction, continue with deep structure (the main content) and finish with summary of the article. Why it’s so important? SEO is a marketing system, if you want to reflect a well profile of your company, business or anything else; your web site is your visit card. Traffic at your web pages will not serve your main goal if quality and reliability are missing. Don’t forget, SEO content is an important and necessary method, but it is not a goal.
Tags: alexa, Rank, Search, SEO, system
Posted in SEO | No Comments »
Tuesday, July 15th, 2008
One of the things I’m constantly amazed at is how many web publishers miss one of the easiest ways to maximize their positioning in Search Engines by simply including the keywords that they’d like to be found for in their post titles.
I spend a lot of time looking at online articles written on blogs, newspapers and websites and some days it seems that every second or third one has a title that is either cryptic, clever or cute at the expense of Search Engine Optimization (SEO).
To put it bluntly - when it comes to blog SEO I believe that your page and post titles are incredibly important. Google in particularly seems to value the words in your title incredibly highly.
Whilst I too feel the temptation to be clever with my post titles from time to time (and sometimes give into it) - I know that if I don’t get traffic from search engines then a fairly significant part of my income will disappear.
So if you’re writing about a new ‘Pink Widget’ have a think about the words that a potential reader will use to search for in Google to find the information you’re presenting. How would you search the net for information on ‘Pink Widgets’?
Without a doubt we’d all include ‘pink widget’ in the search we did. We might refine it by including a third word like ‘price’, ‘review’, ‘advice’, ‘problems’ etc (which may be worthwhile words to include either in the title or body of content) but the best words to include in the title are ‘pink widgets’ - if you don’t you’ve got virtually no chance of being found for that search term unless no one else is writing about them.
Keep in mind that research shows that people search the web a lot for names of products and people and that they are often quite specific their searches. If you’re writing about something specific make your title reflect this.
Of course it’s worth saying that it’s not as simple as just stuffing your titles with keywords - for one they need to make sense (no one will click on a link in Google if its a collection of unrelated words), secondly if you put too many words in your title you run the risk of decreasing their power and confusing the search engines and thirdly you’ll disillusion your regular readers if you mess with stuffing titles with too many words.
Tags: easiest, google, highly, Including, income, keywords, many, maximize, newspapers, Positioning, post titles, power, Search, search engine optimization, search engines, spend, temptation, Titles, web publishers, Websites, Words
Posted in SEO, google, tricks | No Comments »
Tuesday, July 15th, 2008
Increasingly bloggers are starting or joining blog networks to enjoy the benefits of multiple sites and writers working together. One of the advantages of networks of sites is that they usually link to one another. In doing so you have complete control over how your sites are linked to from multiple domains. It is worth noting that you should be careful with this approach - if all your sites are hosted on the one server many think that Search Engines will work out what you’re doing and the impact will be lessened.
Tags: approach, Blogs, complete, Control, Domains, Impact, joining, lessened, Multiple, networks, Search, search engine optimization, sites, writers, your sites
Posted in SEO, google, tricks | No Comments »
Tuesday, July 15th, 2008
* AOL Search - A Google powered search engine used by AOL users also pulls listings from the Open Directory Project.
* AltaVista - the Internet’s first Web Index, has very comprehensive coverage and a wide range of power searching commands, which make it a particular favorite among researchers. It gets its listings from Yahoo! Search.
* All The Web - uses results from Yahoo! Search plus an index of tens of millions of pdf and doc files.
* Ask.com - (formerly Ask Jeeves) is a human-powered search service that attempts to direct you to the exact page that answers your question. If it fails to find a match within its own database, then it will provide web pages from their search engine.
* Excite - A popular web portal (a page that, in addition to search, includes news, sports, weather, email and much more) on the web. Excite uses a metasearch engine that searches Google, Yahoo and Ask listings.
* Google - Currently the most popular search engine, makes heavy use of link popularity as a primary way to rank web sites. This can be especially helpful in finding good sites in response to general searches such as “cars” and “travel,” because users across the web have in essence voted for good sites by linking to them.
Google is also known for a wide range of features including: cached pages, excellent spell checking, access to dictionary definitions, stock quotes, street maps, telephone numbers and more. The Google Toolbar is also very popular.
* HotBot - has advanced search features and presents listings from either Ask.com or MSN and the Open Directory Project
* LookSmart includes past and popular searches right on their home page. They also have a pay per click advertising program.
* Lycos - another web portal offers “personalized content” including free email, websites, blogs and photo sharing. They include listings from the Open Directory Project. A good looking site.
* MSN Search - Microsoft’s MSN web portal also offers free email, instant messenger, and a directory. It previously used Looksmart for its search results but now provides access to Yahoo’s listings.
* Netscape Search - Netscape Search’s results come primarily from Google and the Open Directory Project.
* Open Directory Project - Uses volunteer editors to catalog the web. It was acquired by Netscape in November 1998, and the company pledged that anyone would be able to use information from the directory through an open license arrangement. Netscape itself was the first licensee. Lycos also uses the information for its main service and within Lycos-owned HotBot. Here’s more information about Open Directory.
* Search.com - A metasearch engine owned by CNET, that searches Google, Ask.com, LookSmart and dozens of other leading search engines to bring you the best results.
* Snap - An innovative search company that offers previews of websites in search listings.
* WebCrawler is a metasearch engine that combines results from Google, Yahoo! Search, MSN Search and Ask.com. They also offer a toolbar with Dictionary Search that you can download.
* Yahoo! Search - Once the web’s most popular search service is still a good alternative to Google. Yahoo is the oldest major web site directory, having launched in late 1994.
Tags: All The Web, Altavista, AOL Search, attempts, Checking, directory, download, Email, good looking, google, Google Toolbar, home page, Listings, major, messenger, metasearch, personalized content, photo, researchers, Search, searches, web site, Websites
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Tuesday, July 15th, 2008
You can use the asterisk (*) character to indicate a wildcard search. This is useful when you are trying to match a term that may or may not be plural or might use one of several verb tenses. For example chemi* will find results containing words that begin with ‘chemi’ (e.g. chemical, chemistry, chemist). You must have at least four non-wildcard characters in a word before you introduce a wildcard. This is not necessary for plurals because a search on cat will also return results containing the word cats, and a search on cats will return results containing the word cat.
Some search engines support two wildcards. The asterisk (*) is used to replace multiple characters and the percent (%) symbol is used to replace only one character. For example psych*ist will find all results which contain words that begin and end with ‘psych’ and ‘ist’ (e.g. psychologist, psychiatrist), and gene%logy will return sites containing words beginning with ‘gene’ and ending with ‘logy,’ separated by a single letter (e.g. genealogy and geneology) which is useful for commonly misspelled words. You can also use multiple wildcards within a single word.
Tags: asterisk, begin, character, containing, geneology, introduce, misspelled, multiple characters, necessary, Search, search engines, separated, Using, verb, Wildcards, Word, Words
Posted in SEO, google, tricks | No Comments »
Tuesday, July 15th, 2008
Use the word OR to require that one or the other term be found in the search results. For example, giants OR baseball (include a space on each side of the OR) lists sites containing “giants” or “baseball.” You can combine AND, OR, AND NOT by using parentheses. For example, to find documents that contain the word giants but not either the word baseball or football type giants NOT (baseball OR football). You could also type this giants -(baseball OR football). Note: You cannot begin a search with a “-” term. You must put some other search term first.
Tags: and, begin, Combine, example, giants, Multiple Words, NOT, or, Search, search results, searching
Posted in SEO, google, tricks | No Comments »
Tuesday, July 15th, 2008
Search engines, such as Google, create their listings automatically. Search engines crawl through the web. Search engines eventually find your site and index the pages they find. Page titles, body text (ie, great content), META tags and other elements all play a role in what gets indexed. People then review the results of what was found by the search engine, based on keywords they type into the search engine.
A directory such as Yahoo! Directory depends on human editors to create its listings. You submit a description of your site to the directory for editors to review. A good site, with good content, will be more likely to get reviewed than a poor site. A search of a directory looks for matches only in that directory’s index.
Yahoo! also has a search engine that includes spidered websites along with their directory listings and “Sponsor Results” which are pay per click ads, similar to Google’s Adwords. Originally Yahoo! displayed only listings from their directory. Then in 2002 they added search engine listings from Google. In 2004 they started using their own search engine based on AltaVista’s technology. A few years later they acquired Overture (formerly GoTo) which was the first pay per click program.
Tags: Altavista, automatically, body text, crawl, Directories, directory, Elements, engine, engines, found, gets, good content, google, indexed, Listings, Meta tags, people, Results, Search, search engines, technology, the pages, Titles, Web, Websites
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