Tryangled Solutions web designing tips tricks

Use the word OR to require that one or the other term be found in the search results. For example, giants OR baseball (include a space on each side of the OR) lists sites containing “giants” or “baseball.” You can combine AND, OR, AND NOT by using parentheses. For example, to find documents that contain the word giants but not either the word baseball or football type giants NOT (baseball OR football). You could also type this giants -(baseball OR football). Note: You cannot begin a search with a “-” term. You must put some other search term first.

Use the minus sign (-) before a word or the word NOT to require that it not be found in the search results. For example, giants -baseball (include a space between the first word and the - symbol) or giants NOT baseball lists sites containing “giants” but not “baseball.” Some engines like AND NOT (two words) or ANDNOT (one word) better than just NOT.

The Page Description is a short blurb or summary of your web page found in the metadata. Google often uses the first 20-25 words of this description below your site name in search results. As with the Page Title, Google will bold the words that match the user’s search terms.

The Page Title is one of the most important areas Google and other search engines use to determine what is on a particular web page. Google uses your Page Title as the name of your link in search results (Google even makes the matching keywords bold) so these words have a big impact on search results. Put your keywords or phrases in the title, and keep it short.

First, make sure your site, especially your homepage, is frequently updated. Google seems to like frequently changing websites, this might be why weblogs tend to score very well at Google.

Second, make sure to have a lot of incoming and outgoing links (especially to and from big, relevant, high-quality websites). If something can be a link, make it a link! By doing so, Google will rank you pages higher as others who are not that embedded. This link relevancy system is called Google Pagerank. You can check out your pagerank at pagerank.net. Pagerank works on a scale from 1 to 10. If you have a rank of 1 or 2, you’re likely to be way down the search results. If you have a higher rank, your site will appear at the top of the search results, even if there are a lot of competitors for your specific keywords or business.

Third, make sure your site is clean and correctly formatted, preferably in web standards / xhtml. Avoid certain technologies the Google robot doesn’t understand. Don’t use a frameset for your website. Robots may skip frames or only index the upper one (refering will be a mess anyway). Avoid javascript or Flash menus, only a.href links are followed by a robot. Additionally, all javascript and comments are skipped by search robots.

For the same reason, full-flash websites should be avoided if search accessibility is important (actually, if ANY accessibility is important). If you do feel the strong need to use Flash, all you can do is to make sure you have a keyword descriptive URL and page title.

Website linking structure and number of links pointing to your site or page is crucial to ranking High in Google and if you rank good in Google, chances are you’ll do good in Yahoo and other search engines but top 3 search engines that will bring most traffic are Google, Yahoo and MSN. Analyzing your competitors is important and included in Free SEO tips because search engines do analyze incoming links to your website as part of their ranking criteria which is called Page Rank (PR).

So what other websites are doing to rank on top of search results. In order to find out you need to gather a significant amount of data about the top ranking sites for whatever keyword or phrase you are trying to optimize your page for, like:

1. Competition’s rank in the Search Engines Results for given keyword
2. The number of incoming links to the site’s home page, not including

internal links.
3. What keywords they use in the title tag
4. Number of links containing keywords in the link text
5. PageRank of linking pages
6. The Alexa traffic ranking

Most of this information can be collected free by querying Google and Yahoo (Read about it in this Analyzing Individual Keyword Phrase article) and using free seo tools but it is very time consuming and you can’t get all data in one place.

I use This SEO Tool that can easily crawl a Web site and compile statistics on keyword usage throughout the site with single click of a mouse and all data is displayed in one window.