Seo:Meta Tags Optimization
Monday, July 14th, 2008META tags are hidden code of information in the head area of your web pages and is used to communicate with search engine spiders/crawlers. The most important META tags you need to utilize in your webpages are:
1. Description
2. Keywords
3. Robots
I personally don’t believe that sequencing of these tags in certain order is that important. Even though I see many websites put title tag after description and keywords tags lately but there is no proof that it is better for SEO.
Optimization of Description Meta tags
The effective META description tag consists of 25 to 30 words or less but using no more than 160 to 180 characters total (including spaces) or some Search Engines would not consider it Search Engine Friendly.
Read more and see meta tags examples in this Meta tags article.
Optimization of Keywords Meta tags
The meta keyword tag is also sometimes useful as a way to help your page come up for synonyms or unusual words that don’t appear on the page itself but don’t fret too much over your Keywords Meta tag, instead utilize keywords and keyword phrases from your Title Tag element, Description Meta Tag, heading tag and first one or two paragraphs of visible content. Optimal Keyword Meta Tag has 15 to 20 words max. SEO Tip: Don’t repeat your keywords more than 3 times or search engine will consider it as spam of their search results and don’t include keywords that are not in the main content section of your page.
(Read more and see keywords tag examples in this Meta tags article.)
Robots Meta tag will let search engine know if you want a particular page to be or NOT be indexed or to follow or not to follow links on given page. (Read more and see robots tag examples in this Robots txt article.)