Posts Tagged ‘required’

Searching For Required Words

Tuesday, July 15th, 2008

You can type the plus sign (+) or the word AND before a word to require that it be found in all of the search results. For example, giants +baseball (include a space between the first word and the + symbol) or giants AND baseball returns all listings that contain “baseball” and “giants” but not necessarily together.

Google SiteLinks what are they?

Friday, June 20th, 2008

If you go to Google and so a search for AOL, you will see additional links below the main result under AOL that link to other internal AOL pages. These links are randomly chosen by Google’s algorithm. Sitelinks appear for general terms and brand names. What determines which sitelinks Google uses is unknown? Ideally these links should have descriptive text links or a descriptive alt tag attribute. There isn’t anything that one can do to have these sitelinks on Google; this is all done by Google’s algorithm.

There are known facts on what Google looks for in a sitelink, which are the following: You need to be number one for the searched phrase, how often you receive clicks for the phrase also matters, your website needs to have been around for a minimum of 2 years, and inbound links with the required anchor text help also.