Posts Tagged ‘read’

Search engine optimization-Use the keyword phrase in your URL

Tuesday, July 15th, 2008

Even if you can’t get your keywords into your domain name, you can put them into your URLs. Search engines read the URLs and assign value to the text they find there.

Php:Variable variables

Tuesday, July 1st, 2008

A variable variable looks like this: $$var

So, if $var = ‘foo’ and $foo = ‘bar’ then $$var would contain the value ‘bar’ because $$var can be
thought of as $’foo’ which is simply $foo which has the value ‘bar’.

Variable variables sound like a cryptic a useless concept, but they can be useful sometimes. For
example, if we have a configuration file consisting of configuration directives and values in this
format:

foo=bar
abc=123
Then it is very easy to read this file and create corresponding variables:

<?php
$fp = fopen(’config.txt’,'r’);
while(true) {
$line = fgets($fp,80);
if(!feof($fp)) {
if($line[0]==’#’ || strlen($line)<2) continue;
list($name,$val)=explode(’=',$line,2);
$$name=trim($val);
} else break;
}
fclose($fp);
?>
Along the same lines as variable variables, you can create compound variables and variable
functions.

<?php
$str = ‘var’;
$var_toaster = “Hello World”;
echo ${$str.’_toaster’};
$str(); // Calls a function named var()
${$str.’_abc’}(); // Calls a function named var_abc()
?>

Top 10 Tips For Writing SEO Articles Like an SEO Pro

Thursday, June 26th, 2008

SEO Articles are designed to draw traffic to your website by giving you a higher position on Search Engine rankings. The motto of SEOs has long been ‘Content is King’, but I’m of the opinion that good content is not enough. Content needs subtly optimizing and in line with SEO strategies. Content needs to be original and regularly refreshed in order to get the most attention from Google’s spiders. I’ve put together a list of 10 top tips.

TIP 1: PLAN AHEAD: Plan your Keywords out in advance and then strategically place them throughout the article. Don’t try to stuff them in at the end; it will make the SEO article nonsensical. Never over-stuff your article with Keywords; the Search Engines are designed to avoid duplication. Try not to use your Keyword more than two or three times, but always try to use a keyword at the beginning and end of the article. The main Keyword should be in the title.

TIP 2: WRITE FOR THE READER: If you are only writing the article for a Search Engine to ‘read’ the chances are that you’ll write a dull and uninspiring article. Remember people do read these articles and they all add to your credibility. Write about what you know, show yourself to be an expert with proven skills.

TIP 3: GOOD GRAMMAR: Always double-check your SEO articles for grammar and spelling issues. Poorly spelt articles with weak grammar will badly damage your credibility.

TIP 4: KEEP IT BRIEF: Don’t use more words than you need to get the job done. You should aim for no more than 1000 words and no less than 250 words. Keep your paragraphs short too, no more than five or six lines.

TIP 5: KNOW YOUR STUFF: It’s essential that what you write is accurate. Many people will not trust writers who have not worked in the area on which they are writing. However, a good article writer can write on any subject, if they do their research. The Internet is a powerful research tool, but don’t take everything that’s written there to be fact. Check your facts before submitting the article.

TIP 6: HAVE AN OPINION: No one said that you had to write neutrally about every subject. It’s okay to have an opinion. Just remember that people may not agree with you and a grossly out of touch opinion may damage your credibility. Nonetheless, it may bring you more traffic and higher rankings. That’s not an encouragement to be outrageous though.

TIP 7: BOAST ABOUT BENEFITS: Don’t worry about features, always talk about benefits. These help sell whatever you are writing about to the reader because they want to know what’s in it for them. Features are what you offer, benefits connect to the reader’s inbuilt selfishness.

TIP 8: HYPE YOUR LINKS: If you can embed some quality hyperlinks into your work, you will benefit from drawing more general interest. Furthermore, the Search Engine’s spiders have a great chance of finding your site by linking to quality websites.

TIP 9: WRITE LOTS OF ARTICLES: Okay, this one is rather simple and obvious, but the greater number of keyword optimized, credible and well-written, hyperlinked articles that you have all pointing to the website of your choice, the better chance that the Search Engines will find it.

TIP 10: CALL TO ACTION: End your well-written article with a call for the reader to take action. The idea of most articles is to have the impressed reader click your link and go to your website. See below for an excellent example.

What can you do?

Wednesday, June 25th, 2008

* Test your site’s usability with your users.
If you do nothing else to improve your site, this would be the best thing.

* Focus on your content.
Content will get people to your site and give them the information so they keep coming back.

* Put lots of links on your site so that your readers can navigate as easily as possible.
What is intuitive to you might be unclear to me, so give your readers a lot of different ways to get to the information on your site.

* Don’t believe everything you read or hear.
Just because I’ve written this article and UIE did their study, doesn’t mean that the results will apply to your readers. Find out, from them, what works for your site.