Tryangled Solutions web designing tips tricks

Before starting the first step of the lesson, you are requested to read an article. Don’t worry; I have no plans to bother you more than this simple request. Although all the articles in this web are good as the same as the Search article, I recommend you to read the Search one. After reading it, we can start with the first step of writing SEO contents.
The Search article is a great example of how SEO contents should be written. The self-expression of the text is average, but despite it, it is a high standard of SEO content. Why is that? Well, you always should remember the next rule, which will lead you to a very safe success in the process of writing SEO contents - writing reliable data and using a classic structure of text are the key. Let’s try to be more coherent; when you write SEO content, no matter what issue it contains, try to avoid from false ideas and search for reliable sources. In addition, try to use a classic structure, don’t write a cumbersome text: start with introduction, continue with deep structure (the main content) and finish with summary of the article. Why it’s so important? SEO is a marketing system, if you want to reflect a well profile of your company, business or anything else; your web site is your visit card. Traffic at your web pages will not serve your main goal if quality and reliability are missing. Don’t forget, SEO content is an important and necessary method, but it is not a goal.

Accessible HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines to read and rank your pages.

One of the growing theories of SEO is that you are more likely to rank well if you have a substantial amount of pages on a similar theme. ie a niche topic blog will probably rank higher than a general one that covers many topics. Build a blog with over 200 pages of content on the same theme and you’ll increase your chances of ranking well as SEs will see you as an authority on the topic. The take home advice here is to keep to some kind of a topic/niche/theme for your blog. It is also probably another argument for categories and tagging posts that relate together strongly.

When you stick to specific keyword density numbers, you put yourself at risk somewhat, of hanging your hat on a shingle that will fall down later. Search engines are constantly evolving and changing how they rank web pages.

What you want to do is use your keywords high and to the left of the document. Two or three times, four times maybe. Use general guidelines and focus on the user. It’s a matter of not being too clever and ironic and being literal with the keywords you’re using. Use them high in a document and in links as opposed to saying, “Let’s shoot for a 6% keyword density every time.”

Up until about 2-3 months ago I was only aware of two real Google penalties. The outright ban, where a site will be completely removed from the Google index and the minus 40-60 penalty.

About 2-3 months ago I started talking to a local company about helping them with their SEO. It looked like they wanted to do something and they were just thinking things over. Next the guy called me up and said that all of his Google rankings had disappeared and that the only thing his site was coming up for was the name. The site came up no.1 for his two word company name and no.1 for the domain. However all of the other positions the site had with the homepage, albeit not good ones had disappeared. Even when I tried searching for some unique text off the homepage in quotes it did not come up. So I asked the guy a couple of questions, you know - have you made any changes recently that could have caused this to happen? etc. The guy said that the only thing he could think of was that he had placed a load of area names on the bottom of the homepage in tiny text so that no body could see. I said “bingo, that is why the site is penalised, you put hidden text on”.
This was totally my fault and looking back it was really bad and stupid.

This is the only time I have ever got a client penalised by any search engine. The site had about 130 categories and I placed an SEO friendly drop down menu on the homepage and the rest of the pages to the 130 categories. I saw some progress with the rankings initially, but around a week later the site got hit with the exact same penalty, this time it was not just the homepage that got hit, it was all of the pages where I had placed the drop down menu. It was ranking for the company name with and without Ltd, the domain and that was it. I was scared as hell, I had to tell this guy that I had got his site penalised. I spoke to the owner about it and he was so cool you have no idea, it is a good job I choose my clients carefully. Now technically I had done nothing wrong, but it looked seriously spammy - I showed it to a friend and he said “no wonder you got penalised, you’ve got hidden text, hidden links and keyword stuffing” (not technically right, but that is what it looked like). I am still waiting for the developers to finish the new site on this one.

Weather this is a new penalty or not I do not know. It is different to the minus penalty because when pages are hit they do not show up anywhere, no matter what. It is different to the outright ban because effected sites stay in the index and rank for their own names. Have any of you ever seen a penalty like this? It can definitely be applied for hidden text, it could possibly be applied for hidden links or keyword stuffing.

While most are conscious about ranking well in SERPs many overlook the need to optimise for image search. Image search should NOT be overlooked since it can bring in considerable amount of traffic. As an example, in my personal blog it’s really funny how the search term “Mila Jovovich” gives me the most search traffic and how a vast majority of that traffic comes from image search. Note too that I only posted about Mila Jovovich a couple of times. Goes to show that you just don’t know what will really bring you lots of traffic.

To make sure you don’t miss out on the traffic image search can bring (if you post images on your blog!) here are the factors you should take note of:

1. text surrounding the image - Note that the distance of the text from the image also counts so it makes sense to place the image as near as possible to the related text.

2. text of pages linking to the picture

3. the number of websites containing the same or similar image - This helps determine relevancy of image to the search term

4. size of image - Usually the image with higher resolution ranks better. Note though that users can filter search results by file size. The reasoning behind this may be more for the viewing pleasure since a higher resolution image looks better.

5. Remember though that loading your page with lots of high resolution images may bog down your site causing it to have a longer loading time. Make sure you do not sacrifice usability and accessibility!

6. link relationships between images - Images that are linked together and have related associated text will help determine relevancy

7. frequency of image’s appearance in website - This pertains to logos and other recurring images. It helps determine importance and relevance of image to the website topic.

8. face and name detection - The more faces on an image the higher it is usually ranked. On the other hand if a specific name is queried then a single face with the person searched for will rank better.

1. Frequent content updates don’t improve Page Rank automatically. Content is not part of the PR       calculation.

2. High Page Rank doesn’t mean high search ranking.

3. DMOZ and Yahoo! Listings don’t improve Page Rank automatically.

4. .edu and .gov-sites don’t improve Page Rank automatically.

5. Sub-directories don’t necessarily have a lower Page Rank than root-directories.

6. Wikipedia links don’t improve PageRank automatically (update: but pages which extract       information from Wikipedia might improve PageRank).

7. Links marked with nofollow-attribute don’t contribute to Google PageRank.

8. Efficient internal onsite linking has an impact on PageRank.

9. Related high ranked web-sites count stronger. But: “a page with high PageRank may actually       pass you less if it has more links, because it’s spread too thin.”

10. Links from and to high quality related sites have an impact on Page Rank.

11. Multiple votes to one link from the same page cost as much as a single vote.