Tryangled Solutions web designing tips tricks

1. Exchange links with websites that will bring you targeted traffic. Targeted traffic means visitors and/or customers that will be interested in your products or services.

2. Keep your link title brief and free of long sentences.

3. Try to keep your link description brief (aim for 200 characters or less).

4. Do not capitalize all letters in your link title or description.

5. Do not give the webmaster a deadline on when they should reciprocate. Webmasters are very busy people and it may take from 1 to 60 days or more. Be patient and in the long run you will receive more quality link partners!

6. Never remove a link partner from your site once they have agreed to exchange links with you and placed your link on their site.

The number and quality of links pointing to your website are terribly important to your Google rank. There are a number of different strategies and techniques to pursue at this stage. Some of our highest-ranking examples on this list have made a habit of including a small credit link back to their site on the websites they design. Those links add up quickly, especially if they are included on a page footer that appears on each page in a client’s website.

The Google Search Quality Team is keeping its promise to explain more about how they conduct their work. As usual and expected, it’s fantastically vague, but since a chunk of our readers at any given time are new to search, it’s worth going over.

Writing on the Official Google blog, Amit Singhal, a Google Fellow on the Core Ranking Team, defines Google ranking:

“Google ranking is a collection of algorithms used to find the most relevant documents for a user query. We do this for hundreds of millions of queries a day, from a collection of billions and billions of pages. These algorithms are run for every query entered into most of Google’s search services. While our web search is the most used Google search service and the most widely known, the same ranking algorithms are also used - with some modifications - for other Google search services, including Images, News, YouTube, Maps, Product Search, Book Search, and more.”

Then he gave three philosophies that the Core Ranking Team follows:

1) Best locally relevant results served globally.
2) Keep it simple.
3) No manual intervention.

Singhal says that the team strives for simplicity in their architecture, something that Twitter has been struggling with lately. Obviously, with all the queries conducted and the massive amount of content to be indexed, it coud be easy to piece together a very complex architecture (similar to Google’s woes with their ad products). With approximately 10 ranking updates per week, Singhal says the team takes simplicity in architecture into consideration in every single update.

Singhal also emphasized philosophy #3 - that Google does not hand edit results.

“You are the ones creating pages and linking to pages. We are using all this human contribution through our algorithms. The final ordering of the results is decided by our algorithms using the contributions of the greater Internet community, not manually by us.”

A link campaign is another way to increase your site ranking. One of the things a that a search engine calculates is how many sites in their database are linked to the site that is being optimized. Keep in mind that even though the quantity of sites linked to the site being optimized is important, the quality is probably more important.

If the sites that are linked to the site being optimized are banned by search engines or have negative content, they can actually harm your ranking severely. A good rule of thumb is to avoid controvesial sites such as adult links, gambling, and prescription drugs (unless your site is related), and or sites that are notorious for spamming.

When deciding whether or not to trade links with a particular site, try to find sites that have information relevant to yours. Considerably less “weight” in relevance is given to inbound links from sites that are not related to your site. So, in short, links from quality sites are a must.

Finding quality sites is tedious and risky. Everything from finding high PR sites to getting spam complaints makes this an error-prone task. But, it is necessary, so we scavenged the Internet for the solution.

Search engine optimization is a general term that describes the specific techniques that can be used on websites in order for them to acheive a desireable ranking with search engines. This is done in a variety of ways that include careful usage of keywords and the utilization of tags that search engines read and add to their database.

Basic optimization may help ensure that your site is accessible on search engines so that it does not get lost in the invisible web. With proper SEO techniques, you can get a little bit of traffic (or a lot for lessor competitive terms).

Advanced optimization involves in-depth research into aspects such as site structure and page design (on-site features) as well as link popularity and linking methodology (off-site features).

By determining a site’s popularity, sizing up the amount of competition, and deciding which keywords can be best supported with quality content; search engine optimization can guarentee that a site reaches its full potential.

What is Link Popularity?

Link popularity literally means the popularity of links to your site on other web sites. The more popular your site is - especially with well ranked sites, the higher will your site be ranked. For this reason we prefer to call link popularity as link quality. Most search engines decide the popularity of your individual site pages so you need to build up links to all your major pages. Thus page ranking will vary for your site pages and keywords.

Search Engine Optimization

To optimize your site for search engines, your pages should have relevant content with all related keywords appearing as valid reading matter. If your site doesn’t have quality content or you have just repeated your keywords without any sense, your page rank will be affected or worse you could be black listed by the search engines.

Depending on the quality of your server’s connection to the Internet, you may not be able to serve as many pages as you want to as fast as you want to serve them.

Your server’s network provider (your host or ISP) will usually connect your server to their internal network via an ethernet adapter. Adapters typically operate at certain standard maximum speeds, usually 10Mb/s, 100Mb/s, or 1Gb/s. Your server is physically incapable of transferring files of any kind in excess of this speed. There are additional barriers to your transfer rate that will likely reduce your server’s speed even more.

First, it is important to note that many of these numbers (especially the speed of your server’s network adapter) are theoretical. In practice, your server will never transfer files at the maximum rate specified by the adapter, because in addition to the actual data being transferred, the server is also sending and receiving routing information of different kinds that the internet requires to get data to your site visitors. Because of this “network overhead”, only a fraction of the full bandwidth is available for actually transferring files.

Second, your server is likely connected to various devices in your network provider’s facilities that will limit your transfer rates more than the limits on your server’s network adapter. These devices are in place because your network provider has to fraction out its limited bandwidth to many servers at its location, and all of the bandwidth must be shared.

Certain network providers allow you to “burst” data — temporarily exceed a pre-set transfer speed limit — in special cases when demand for your site content is high. The network provider’s hardware is specially designed to know when this is required. Some providers charge extra for this feature, some do not, and others do not offer this feature at all. It’s up to you to find out.

To make blog post more optimized for SEO and more SEO friendly bloggers can do several things. The reason we should do this, is to allow us to attain better search engine positions naturally (organically). With SEO optimized posts the changes for this to happen is actually a lot more possible.

But SEO optimized posts alone won’t get you to the top position of Google. Initially when your posts gets indexed and cached it is very much possible to snatch a number 1 ranking. But this ranking is only temporarily. Great for niche marketing, SEO optimized posts can bring you targeted traffic fast. If your niche site is optimized to sell Adsense, then you might be able to earn a bit of short term income the moment your SEO optimized posts hits the front page.

To keep that SEO optimized post in the tops of the SERPS, we need good quality incoming links. The higher the PR (Page Rank) of the incoming links are, the better our own PR will fare. This process of building incoming links is often long term and boring. In the bigger scheme of things however, it is essential if you want to dominate Google and/or your niches.

1. Black Hat SEO’s (aka SEO spamming) goal is to heavily leverage technology in order to get fast results. This means quickly getting their web site to the top of the Search Engines, which quickly catch on and ban them.
2. White Hat SEO focuses upon building quality content. These web sites are built for people, not for the Search Engines, and the webmasters rely more upon content, combined with their marketing skills, to get them top results.  These webmasters understand that this is going to take time and so they do not rush the results and thus run absolutely no risk of being banned by the Search Engines.
3. Gray Hat SEO varies in its use of questionable tactics as well as the risks that they take. While some techniques may be frowned upon by the Search Engines, they are not necessarily against their rules. However, other techniques may be more risky and should be carefully considered before use.
   

So, which SEO hat should you wear? This depends upon your goals and objectives. However, you probably should not use black hat since it is so short-lived. Instead, strive to wear a white hat. Sometimes gray hat techniques also make sense but do not take too big of a risk if your web site is quite valuable.

* Quality Content - There are all kinds of link generating systems out there but in my opinion the best way to get links to your blog is to write quality content that people will want to read. You can solicit links with others or sign up for different link building programs or even buy text links on other sites but the cheapest and probably safest approach is to build inbound links in a natural organic way as others link to your quality content.
* Notify Relevant Bloggers of your content - Whilst I don’t advocate spamming other bloggers and asking for links - I would recommend that if you write a quality post on a topic that you know will interest another blogger that it might be worth shooting them a short and polite email letting them know of your post. Don’t be offended if they don’t link up, but you might just find that they do and that in addition to the direct traffic that the link generates that it helps build your own page rank in the search engines (more on letting other bloggers know of your posts here).
* Directories - Another way to generating inbound links is to submit your links to directories. I know of webmasters who swear by the benefits of such a strategy - the first thing that they do when starting a new site is to do the rounds of directories - submitting links to key pages with appropriate keywords in the links. There are loads of directories out there - many of which offer a free submission. Ari Paparo has compiled a list of blog directories that you might want to start with.
* Inter-link your Blogs - Increasingly bloggers are starting or joining blog networks to enjoy the benefits of multiple sites and writers working together. One of the advantages of networks of sites is that they usually link to one another. In doing so you have complete control over how your sites are linked to from multiple domains. It is worth noting that you should be careful with this approach - if all your sites are hosted on the one server many think that Search Engines will work out what you’re doing and the impact will be lessened.
* Buy Links - Many professional web masters have a budget to purchase links from other highly ranked and and relevant sites. I won’t go into this too much here but you might like to read more about it in my recent post On Buying Text Links. update: I’d encourage anyone wanting to buy links to think very carefully about this. Google have been cracking down on sites that use this practice. They can’t catch everyone but some have been caught and seem to have been penalized for doing it.
* Swap Links - Similarly many bloggers swap links with other bloggers. Sometimes this happens pretty naturally (you see someone linking to you so you link back) but in many cases the links are strategic ones and formally arranged between site owners. I get daily requests for such reciprocal links (I rarely act on them). Whilst there is some benefit in such link swapping I would again advise caution here as many SEO experts believe that the search engines have methods for tracking such strategies and devaluing the links. Some try to get around this by doing indirect or triangulated links. ie instead of site A and B doign a direct swap they involve other sites. So A links to C in exchange for D (also owned by C) linking to B (also owned by A) - makes your head hurt doesn’t it!?! There are also a variety of systems around that say they’ll take care of such interlinking for you - I know many who use Digital Point’s Free C0-Op Advertising system. Personally I tend to avoid such schemes and have a policy of linking to sites I think are valuable to my readers. If they link back then so be it.