Title: SEO starts with the title of the post. You main keyword needs to be incorporated into your posts title to have the most effect. A great tool already part of WordPress is the slug. You will find the slug in the right hand side column of your WordPress editor (where you write your blog posts.) By using your keyword in your slug, it will read better for SEO purposes but nevertheless you won’t loose your nice post title.
Just take a peek at this posts title and then take a look at the actual URL of this posts. The end behind the blogs URL (seo-optimization) is the actual post slug I chose to use.
Blog Post: The next part of your SEO optimized blog post is the actual blog post. You will need to use your keyword in the very first sentence of the post and either use the bold, italic, or underline feature ( please note that in the default WordPress editor you can only underline whilst going to the code view and then place the <u>keyword</u> tags around your keyword like this. I’ve used this example throughout the whole blog posts here to give you a better idea on what I mean.
Note: Please be careful on not to overdo this otherwise the search engine bots will mark you as a spam blog and instead of ranking well, you will be buried.
Your first paragraph also needs to contain your keyword in the last sentence. Ideally you will use the keyword twice or three times in the first paragraph, depending on length.
Throughout your posts sprinkle your keyword further. It is very important, that the very last paragraph also contains your keyword since the search engine bots often spider the beginning and the last bit of every blog post.
Tags: Tags are also an often overlooked part of the whole SEO optimization process. Please USE them at all times if you try for SEO. It helps to use your main keyword as a tag first and then some variations. Ideally you want around 5-10 tags.
Hyperlinks: If your posts contains hyperlinks to other pages in your blog, or to affiliate programs that are related to the topic, then use the keyword to hyperlink to them. It will carry more weight for SEO optimization purposes.
Images: Images need to be tagged with the keyword to have the highest possible effect for SEO. You should use images in your blog posts since a picture often speaks a thousand words and by tagging it the right way it will give you SE juice.
All in One SEO Pack Plugin: An absolute must to have, if you are working at SEO optimization. You can download this Plugin on the developers website and read all about why you need this.