Posts Tagged ‘properly’

Search Engine Optimization-Site Content & Structure

Friday, July 18th, 2008

The optimal keyword density doesn’t appear to have changed but rather appears to have declined in value altogether. Sites with low keyword densities are starting to appear more often for phrases based more on their links than their content and also overall site relevancy.

While the importance of a specific keyword density on a page has declined, this has been countered by an increasing importance of relevancy throughout the site. Google is opting to assign relevancy based more on the overall content of the site rather than a single page. General directories will be showing up less and less in exchange for topic-specific directories. Additionally, sites with a central theme carried throughout the majority of pages will tend to rank over sites with a specific page or even section on a topic.

Internal links are carrying a solid weight in attaching relevancy to specific internal pages. Properly worded internal links, preferably built into the content of your site (see note on natural links above) will add weight to those internal pages and increase the likelihood of those pages ranking for specific secondary phrases.

Using HTML Frames within a Web Site

Monday, July 14th, 2008

Frames can either compliment a web site or make it look unprofessional.

If you must use frames, use them sparingly. If not used properly, frames can make your content very difficult to view.

Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave and never return.

Consider using small borderless frames at the top or bottom of your page that blend in with the rest of your web site.

In addition, try to only use a couple of framesets. A web site divided up into several frames not only looks bad, but is also very difficult to view and navigate.

In addition, web sites using frames are very difficult for the Search Engines to index.

If you must use frames, offer your visitors a choice — Frames verses no frames.

SEO for Bloggers

Thursday, June 26th, 2008

Part 1: Getting Started with SEO.  Start here to learn exactly what SEO is and the basics of how to use it to promote your message, including choosing your keywords properly.  If you only read one of these posts, read this one (but you really should bookmark them all!).

Part 2: Link Building and Link Popularity.  This post covers a key component of any blogger’s SEO strategy: getting tons of incoming links.  Search engines love websites that lots of people are linking too - after all, popular blogs are popular for a reason, and that reason is simple: people like ‘em.

Part 3: Link Baiting for Fun and Profit.   Link baiting is the art of getting other bloggers and webmasters to link to your site by creating interesting posts that benefit your readers in some way, shape, or form.  After all, people link to content they find compelling.

Part 4: Building Your Cornerstone.  Strong flagship posts are the pillars of blog - they are your most compelling content, they bring in the links, and they naturally have an ultra high keyword density.

Part 5: Off-Site SEO and the Social Media.   This post describes how to use the social media networks and the user-driven aspects of Web 2.0 to enhance and promote your blog.   There are a whole lot of amazing tools and communities out there, so use them to your advantage.

Annual Website Maintenance Checklist

Saturday, June 21st, 2008

Do you use an Annual Website Maintenance Checklist for your clients and your own sites?

Each year we spend a fair amount of time preferably prior to the end of December and review both our client sites as well as our own.

Over the years we have evolved the checklist from ten items to many more…

The checklist is designed to help website us and other website marketing managers review potentially costly issues and reduce any errors that might have cropped up over the year.

Maintaining a website properly can be difficult and time consuming and easy to put off until you “have more time”. We suggest that you make it a priority - it is that important to you and your clients websites. Even the smallest of errors have the capacity to undermine the credibility and effectiveness of your websites.

Here is our End of the Year Web Site Checklist:

* Check Your Domain Name Record
* Update Your Copyright Notice
* Review Your Website Email Addresses
* Update Your Confirmation and Automated Messages
* Test and Re-Test Your Opt In-Forms
* Check Your Automated Messages and Look for Error Messages
* Check Your Password Protected Areas
* Check for Broken or Missing Images
* Test Order Forms and Order Pages
* Review the Content in Your Disclaimers - Are They Up To Date?
* Check Your Website’s Search Functionality and Feature’s
* Check Your File Sizes and Download Times
* Is Your Server Speed Up to Snuff - Test Monthly
* Review Your Style-sheets, Standards, Accessibility and Compatibility
* Validate Your Links
* Update Your Time References
* Review Your Privacy Policy
* Check Your Search Engine Visibility

How do I properly clean my monitor and computer?

Friday, June 20th, 2008

How you clean your computer monitor depends on what kind of monitor you have. If it’s a CRT monitor that looks like an old TV, you can use alcohol or you can use a damp cloth with water. It really doesn’t matter because it’s a glass surface, so as long as you don’t scratch it, you should be good. When it comes to LCD monitors, don’t use alcohol. Use a damp sponge, a damp piece of cloth, and you can just wipe the dirt off. Alcohol actually damages the LCD screens. You can be a lot kinder on your peripherals - your mouse, your keyboard, your printer. They gather dust just like any surface does, so just use a cloth to dust the dirt away. If you’ve got a dirty keyboard, just use a damp cloth and scrub gently away at the dirt.

SEO for Bloggers

Thursday, June 19th, 2008

Blogging is uniquely suited for search engine optimization, because the search engines definitely favor websites that have lots of relevant, easily updated content. However, there are ways you can maximize your blog’s promotional abilities - SEO techniques you can use to “blogcast your brand”.

Here’s a rundown of my SEO for Bloggers series:

Part 1: Getting Started with SEO. Start here to learn exactly what SEO is and the basics of how to use it to promote your message, including choosing your keywords properly. If you only read one of these posts, read this one (but you really should bookmark them all!).

Part 2: Link Building and Link Popularity. This post covers a key component of any blogger’s SEO strategy: getting tons of incoming links. Search engines love websites that lots of people are linking too - after all, popular blogs are popular for a reason, and that reason is simple: people like ‘em.

Part 3: Link Baiting for Fun and Profit. Link baiting is the art of getting other bloggers and webmasters to link to your site by creating interesting posts that benefit your readers in some way, shape, or form. After all, people link to content they find compelling.

Part 4: Building Your Cornerstone. Strong flagship posts are the pillars of blog - they are your most compelling content, they bring in the links, and they naturally have an ultra high keyword density.

Part 5: Off-Site SEO and the Social Media. This post describes how to use the social media networks and the user-driven aspects of Web 2.0 to enhance and promote your blog. There are a whole lot of amazing tools and communities out there, so use them to your advantage.

There’s one more point to remember about SEO, and that point is that the results generally don’t happen over night. Yes, content can go viral, but building a popular blog with lots of readers takes time - you have to develop your keyword-dense cornerstone content, to build link popularity and generate incoming traffic, and to make a name for yourself in your niche.

All of these articles are in our SEO for Bloggers category!

Don’t forget these free blogs are supported by our clients at MyTypes and the SEO Services clients for Keith and Bennett. Our original co-founder Vipin Singh no longer works with our projects. He is off working full time at a high-tech company. Our clients include PeopleFinders for Background Check, VRBO for RentExpert.com, Web Design St. Louis, and Air purifiers by Steril Air Purifier. We also promote the marketing book our company published that has the simple SEO and blogging strategies for the average person. It’s for sale on Amazon and we would love for you to buy it. We are also launching a Vacation Top Spots blog as we are focused on the Vacations business not only through the VRBO services of RentExpert, but love to write about travel related topics.