Posts Tagged ‘product’

Seo:Domain Names

Monday, June 30th, 2008

Choosing the correct domain name for a business is vital to its success on the Internet. If your business is called “Intoweb Design” and your core product is “web design”, the domain name “intoweb.co.za” could work. However a better domain name would be the core business product, “blog.tryangled.com”. The reason being search engines read keyword rich domains and rank the domain higher if it contains a main keyword.

How To Choose Effective SEO Services?

Thursday, June 26th, 2008

Any person familiar with the internet and using it in day today life is aware of the effects of search engine optimization to an extent. The companies that are serious in marketing a product or service online can not neglect the importance of Search Engine Optimization or SEO services.
As the world is shrinking and is becoming a small place to live in, the consumers have an option to use products and services offered by the manufactures of other country. This has led to a situation where more number of consumers looks for the product and services on the internet.

More and more companies are using search engine optimization, as it is among the most effective tool online that can help them to boost their sales to higher extent. The common opinion of experts states that SEO will soon become a matter of survival for every company if practiced in the right manner.

SEO is an effective process by which superior amount traffic to your website can be generated by the way of improving your company’s ranking on the various search engines. The accurate return on investment of the SEO services is actually incalculable because SEO is very time-dependent. The methods of SEO are countless and SEO experts have the depth knowledge on the methods that would improve the search engine ranking as each website requires different work to receive triumphant ranking. These experts are able to help you to receive a superior sum of target web traffic at your site.

If you are left with the question as to how to choose SEO services that are effective, here is an answer.

• While choosing the company providing SEO services ensure that the experts who will work on your website have the expertise in using the latest tools that can help you to secure good ranking in all the major search engines not just one of them. As the internet world is advancing, so are the algorithms of the Search engine are getting more and more complex continually.

• Further, proper research work is pivotal for the receiving the desired results and you don’t need any SEO company, who will conduct the same work as they have done for others.

• To avail the desired rankings, it takes somewhere few weeks to a few months for search engines to index your site and for the change of ranking to take affect. So, if any optimizer who promise you to provide with immediate results, he is surely making false promises or else will use unethical ways to promote your website.

• Remember, unethical practices may help to achieve results in the shorter time frame however will definitely harm your website in the longer run, so think what you would want to attain.

Web Hosting and Databases

Thursday, June 26th, 2008

Most web hosting packages include one or more databases. What can you use them for? How will they help your website?  Read on for the answers to these questions. A database stores data, but more importantly, allows that data can easily be accessed. Data can be product information, customer names and addresses, sales records, or even the information that appears on web pages. Using a database to retrieve that information can allow you to better serve your visitors and provide them with a more interactive experience.

The most common use of databases in an Internet environment is to serve information dynamically as it is requested. In a large eCommerce site, for example, the actual product information is maintained in a database so that updating the site is a simple matter of changing the data. Without this system, website managers would have to create static pages for each product. When dealing with hundreds or thousands of products, this task would be almost impossible to manage in an efficient manner.

Dynamic pages use a template for the static content of the site such as headers, menus and footers. The contents of the database are inserted into the template by the server software before the page is sent to be viewed in a browser. Any content from the database can be placed anywhere on a dynamic page. This allows you to set up visually appealing pages which include text and pictures and also add shopping suggestions like: ‘Customers who bought this also bought…’

Databases can also be used for storing and accessing customer records. This allows you to tailor your pages according to your customer’s previous purchases. Each page could have a personalized greeting (Welcome back Peter) and when they make another purchase all their personal data including address and credit card number could be pulled from the database so they don’t have to fill in the same form again.

Another use of a database is mailinglists. Many websites send out information to their visitors to remind them about the site and encourage them to visit again. Email addresses can be stored in a database for the purpose of sending out announcements and newsletters. Also the newsletters can be archived in a database so that visitors can browse or search through previous mailings.

Each database can be divided into tables which are a complete set of data, so one database could be used for most of your website information by setting up a number of tables.The number of databases that your site needs depends on how many applications you are going to run.

It’s one thing to have a database, it’s another to access that data. There are several ways to retrieve information from a database so that it can be usefully applied to your website. One of the most popular combinations is PHP along with MySQL. PHP can be used to create dynamic web pages that pull data from a MySQL database. The programming language is quite straightforward and can be used to set up complex interactive forms. Other database applications include MySQL with ASP, MSSQL with ASP, and PostgreSQL with PHP.

Top Ten Web Design Tips of 2008

Saturday, June 21st, 2008

The Most Useful Design Tips of the Year

The Internet is changing with the development of Web 2.0, and the changing marketplace reflects a need for increased usability, easier functionality and design that is visually appealing but that still lends to an easy to maneuver, content-rich website. The following is a list of ten top website design tips that made a difference in 2008.

1. Know the audience: The design of your website should cater specifically to your target market both in the visual sense, and in usability. It is critical that the design of your website reflect the values that your potential customers will hold.

2. Personalize: Even if your website is designed by the greatest professionals in the business, if you do not allow your customers to get to know you, or to believe in you, you will have difficulty selling your ideas.

3. No uncertain terms: Clearly identify what the purpose is for your website, and ensure that every facet of your website focuses on this goal. Are you conveying a message, selling a product or offering a service? Make this obvious from the beginning, and keep your focus until the end.

4. Keep it quick: You have between ten and thirty seconds to capture the attention of your customer, so keep graphics small in order to minimize the time it takes to load your website. Compress images when possible, so that your loading times stay low.

5. Design is important, content is more so: Good content is what sells your ideas and products. Is your copy delivering the message you intended for it to? Grammar and spelling ARE important; so proofread everything you write before it goes live.

6. Map your Site: You can make your website’s navigation much more easy and intuitive simply by creating a site map, or a directory web page. If your customer cannot navigate your website quickly or easily enough to find what they came for, they will go elsewhere for solutions.

7. Strive for consistency: Your website should be consistent in the design, the look and the feeling. Colors, themes and ideas should stay constant throughout every page on the website to make the best impression on your visitors.

8. Keep track of links: You should make sure that your site is fully functional at all times, which means checking out your website links on a fairly regular basis. If you have dead links on your site, there is no telling how much of a negative impact will transfer to your search engine page ranking, or the opinion your visitors have of your website.

9. Make a simple start: When you begin your site, take everything one page at a time, and optimize each page for the best results before moving on to the next. This means that you should make sure that every page is perfect before leaving it for the next one.

10. Optimize: The top search engines are responsible for helping more than 85-percent of all web users to find exactly what they are looking for. If you want to be one of the websites that is considered when users look for similar products or information, you must make sure that your pages are designed to maximize your search engine placement.

Cpanel takes control of Windows servers

Saturday, June 21st, 2008

Cpanel, one of the leading providers of control panels for Linux and FreeBSD web hosting servers has announced that it would be releasing a beta version of a new Cpanel Server Suite that would be its first Microsoft Windows Server® 2008-based product line.

A Slashbot job advert seems to suggest that Cpanel is recruiting Windows application developers for this new venture.

Cpanel has been working on this Windows version for some time now. The only difference this time is that they are re-staffing and commiting more time and resources to it. Cpanel is expecting to release the beta version of the product on December 15th 2007 and have the production release available by March 30th 2008.

A press release by Microsoft quotes cPanel CEO J. Nick Koston as saying:

“Microsoft has shown a strong commitment to the hosting industry over the past several years. cPanel’s Windows development team feels that IIS7 offers a robust, high-performance Web server with increased security that the industry will quickly adopt. Microsoft Server 2008 and IIS7 with its modern architecture and support for legacy products was the natural starting point for our expanded product offering.”