Posts Tagged ‘PPC’

Is Microsoft Buying Yahoo For Overture’s PPC Patents?

Monday, July 14th, 2008

David Utter over at WebProNews has written an insightful piece on the possibility Microsoft wants Yahoo mainly for the old Overture patents it holds, in particular patent 361.

Between his article which clarifies much of Usman Latif’s posts on the topic as well as Latif’s own detailed post from 2005 when Google fired the employee for blogging - shows a very good conspiracy and Machivellian business theory.

Is ‘patent 361′ the Holy Grail of our industry? Does it hold the power of the search engine industry? Could we see a long-haired Tom Hanks snooping around San Jose this year looking for clues?

When you see the government investigating the Yahoo/Google deal, and the cries about the possible Microsoft buying of Yahoo, this makes for even more high drama.

Is Jerry Yang refusing Microsoft advances because he knows the secrets. Is patent 361 the National Treasure like source of all riches in paid search?

This definitely gives a different perspective to the entire situation. I am waiting for David Brown to write the novel.

PPC Basics

Thursday, June 26th, 2008

PPC advertising (Pay Per Click) is similar to search engine optimization in that it revolves around targeting consumers based on the search queries they are using to find products and services through search engines. Despite that, pay per click advertising is much different because it involves paying for each click you receive to your website rather than attempting to manipulate editorial results. Pay per click advertising is much more complex than it may appear to be based on your initial understanding; not only do you need the expertise and tools to develop a list of thousands of keywords, you also have to understand the processes involved in ensuring you both measure they effectiveness of your PPC advertising and also pay the least amount per click that you have to.

When contacting a PPC or internet marketing company to enquire about their services, you should initially look for a provider who appears to understand both your business model and the complications and challenges that surround PPC advertising. A great indicator of the likely skill of a provider is to speak to a past customer of theirs and find out if they are happy with the results they have attained from working with the company and if they would be happy to recommend them to you.

How do I get traffic to my awesome website?

Thursday, June 26th, 2008

1. SEO (Search Engine Optimisation)
2. PPC (Pay Per Click)
3. Affiliate Marketing
4. Social Marketing
5. DM (Direct Mail)
6. Email
7. Word of mouth