Posts Tagged ‘possible’

What is Cookie?

Tuesday, July 29th, 2008

The most common meaning of “Cookie” on the Internet refers to a piece of information sent by a Web Server to a Web Browser that the Browser software is expected to save and to send back to the Server whenever the browser makes additional requests from the Server. Depending on the type of Cookie used, and the Browsers’ settings, the Browser may accept or not accept the Cookie, and may save the Cookie for either a short time or a long time. Cookies might contain information such as login or registration information, online “shopping cart” information, user preferences, etc. When a Server receives a request from a Browser that includes a Cookie, the Server is able to use the information stored in the Cookie. For example, the Server might customize what is sent back to the user, or keep a log of particular users’ requests. Cookies are usually set to expire after a predetermined amount of time and are usually saved in memory until the Browser software is closed down, at which time they may be saved to disk if their “expire time” has not been reached. Cookies do not read your hard drive and send your life story to the CIA, but they can be used to gather more information about a user than would be possible without them. From Matisse

How to use Frames for SEO

Monday, July 14th, 2008

Here’s tutorial on how you can use frames on your website for search engine optimization benefits when you need to hide something from Search engines but you still want your visitors to see it.

Never thought that I could use frames on a webpage as an SEO tactic. I probably would have never even tried it but my recent project has shown me that it is not just possible but it is a good option in certain situations. I had one of those exceptional situations recently so I decided to share.

Ten Tips to the Top of Google

Saturday, June 28th, 2008

Having a Web site that gets found in Google isn’t hard to do, but it can be difficult to know where to begin. Here are ten tips to get you started.

1. Start out slowly. If possible, begin with a new site that has never been submitted to the search engines or directories. Choose an appropriate domain name, and start out by optimizing just the home page.

2. Learn basic HTML. Many search engine optimization techniques involve editing the behind the scenes HTML code. Your high rankings can depend on knowing which codes are necessary, and which aren’t.

3. Choose keywords wisely. The keywords you think might be perfect for your site may not be what people are actually searching for. To find the optimal keywords for your site, use tools such as WordTracker. Choose two or three highly targeted phrases for each page of your site. Never shoot for general keywords such as “travel” or “vacation.”

4. Write at least 200 - 250 words of visible text copy based on your chosen keywords. This is a crucial component to high rankings and a successful Web site. The search engines need to “read” keyword rich copy on your pages so they can successfully classify your site. Use each keyword phrase numerous times within your copy for best results.

5. Create a killer Title tag. HTML title tags are critical because they’re given a lot of weight with all of the search engines. You must put your keywords into this tag and not waste space with extra words. Do not use the Title tag to display your company name or to say “Home Page.” Think of it more as a “Title Keyword Tag” and create it accordingly. Add your company name to the end of this tag, if you must use it.

6. Create Meaty Meta tags. Meta tags can be valuable, but they are not a magic bullet. Create a Meta Description tag that uses your keywords and also describes your site. The information in this tag often appears under your Title in the search engine results pages.

The Meta Keyword tag isn’t quite as important as the Meta Description tag. Contrary to popular belief, what you place in the keyword tag will have very little bearing on what keywords your site is actually found under, and it’s not given any consideration whatsoever by Google. Use this tag, but do not obsess over.

7. Use extra “goodies” to boost rankings. Things like headlines, image alt tags, header tags <H1><H2>, etc.), links from other pages, keywords in file names, and keywords in hyperlinks can cumulatively boost search engine rankings. Use any or all of these where they make sense for your site.

8. Be careful when submitting to directories such as Yahoo and the Open Directory Project (DMOZ). Having directory listings are a key component to getting your site spidered and listed by Google. Making mistakes in the submission process could cost you dearly as directory listings are difficult to change later in the game. Therefore, it’s important to read Yahoo’s How to Suggest Your Site and How to add a site to the Open Directory before submitting.

9. Don’t expect quick results. Getting high rankings takes time; there’s no getting around that fact. Once your site is added to a search engine or directory, its ranking may start out low and then slowly work its way up the ladder. Some search engines measure “click-through popularity,” i.e., the more people that click on a particular site, the higher its ranking will go. Be patient and give your site time to mature.

10. Don’t constantly “tweak” your site for better results. It’s best not to make changes to your optimization for at least three-to-six months after submission. It often takes the engines at least that long to add your optimized pages to their databases. Submit it, and then forget about it for a while!

If you’ve followed these tips and still can’t find your site in the engines, the first place to “tweak” would be your page copy. If you added less than 250 words of visible text on your pages, this is probably your culprit. Also, double check your keyword density, and make sure that you only targeted two or three phrases per page. Eventually, you’ll see the fruits of your labor with many top ten rankings in Google and the rest of the search engines!

How to Make Your Blog Posts SEO Friendly

Thursday, June 26th, 2008

To make blog post more optimized for SEO and more SEO friendly bloggers can do several things. The reason we should do this, is to allow us to attain better search engine positions naturally (organically). With SEO optimized posts the changes for this to happen is actually a lot more possible.

But SEO optimized posts alone won’t get you to the top position of Google. Initially when your posts gets indexed and cached it is very much possible to snatch a number 1 ranking. But this ranking is only temporarily. Great for niche marketing, SEO optimized posts can bring you targeted traffic fast. If your niche site is optimized to sell Adsense, then you might be able to earn a bit of short term income the moment your SEO optimized posts hits the front page.

To keep that SEO optimized post in the tops of the SERPS, we need good quality incoming links. The higher the PR (Page Rank) of the incoming links are, the better our own PR will fare. This process of building incoming links is often long term and boring. In the bigger scheme of things however, it is essential if you want to dominate Google and/or your niches.

SEO:Deep linking

Thursday, June 26th, 2008

Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of deep linking, in this case to my personal happiness workbook.

SEO : Install a sitemap.xml for Google

Thursday, June 26th, 2008

Though you may feel like it is impossible to get listed high in Google’s search engine result page, believe it or not that isn’t Google’s intention. They simply want to insure that their viewers get the most relevant results possible. In fact, they’ve even created a program just for webmasters to help insure that your pages get cached in their index as quickly as possible. They call the program Google Sitemaps. In this tool, you’ll also find a great new linking tool to help discover who is linking to your website.

For Google, these two pieces in the top 10 SEO tips would be to read the tutorial entitled How Do I Create a Sitemap File and to create your own. To view the one on this page, website simply right-click this SEO Tips Sitemap.xml file and save it to your desktop. Open the file with a text editor such as Notepad.

Effective 11/06, Google, Yahoo!, and MSN will be using one standard for sitemaps. Below is a snippet of the standard code as listed at Sitemaps.org. Optional fields are lastmod, changefreq, and priority.

<?xml version=”1.0″ encoding=”UTF-8″?>
<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″>
<url>
<loc>http://www.example.com/</loc>
<lastmod>2005-01-01</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
</urlset>

SEO : Nomenclatures

Thursday, June 26th, 2008

Whenever possible, you should save your images, media, and web pages with the keywords in the file names. For example, if your keyword phrase is “golf putters” you’ll want to save the images used on that page as golf-putters-01.jpg or golf_putters_01.jpg (either will work). It’s not confirmed, but many SEO’s have experienced improvement in ranking by renaming images and media.

More important is your web page’s filename, since many search engines now allow users to query using “inurl:” searches. Your filename for the golf putters page could be golf-putters.html or golf_putters.html. Anytime there is an opportunity to display or present content, do your best to insure the content has the keywords in the filename (as well as a Title or ALT attribute).

Get backlinks from other blogs

Thursday, June 26th, 2008

You need as many links as possible to link back to your posts or blog because it will help you build pagerank and get your blog to rank higher in search engines. The more links you have the higher your blog is ranked in Technorati helping your blog to be found easily.

Using JavaScript

Saturday, June 21st, 2008

Many people use JavaScript for their website needs because it is very user friendly. In fact it is said that JavaScript really changed the concepts people had about being able to create their websites on their own. Instead of paying thousands of dollars to have someone do it for them they were able to try it themselves.

The Common Gateway Interface, known as CGI, is the most complicated aspect of completing any type of web page layout. With the use of JavaScript though it is extremely easy to transfer data from the server to the browser in HTML format. In fact, you don’t even need to involve the server in many of the different tasks you will likely be processing.

With any online business the big part of it all is making sure your website looks great. After all the time and effort you put into advertising, you want the consumers to take the links and be impressed by what they find enough to make a purchase. With JavaScript you can double check to ensure all of the necessary elements are in place as they need to be.

Take some time to play around with JavaScript and see what it has to offer you. Chances are you will quickly discover it offers you a much easier way to create web pages. The fact that you can create information and validate it without having to run it through a server means your web pages will open up faster for consumers. You will also find using JavaScript takes the complications out of many different elements of designing your website and keeping it up to date.

Since JavaScript is continually updated you can also be sure you will have the most current tools to keep you in the loop. Trends change very rapidly online and your best course of defense is to be ready for them. Adding new features with the help of JavaScript will ensure your competition never gets the edge over you.

You will find plenty of great tips for using JavaScript online as well. This way you can get free assistance quickly if you aren’t able to make it do what you want to. JavaScript has been continually updated too so you can be sure it will offer you the best possible tools to get the job done.

Reveal as Much as Possible

Thursday, June 19th, 2008

The blogosphere is in love with the idea of an open source world on the web. Sharing vast stores of what might ordinarily be considered private information is the rule, rather than the exception. If you can offer content that’s usually private - trade secrets, pricing, contract issues, and even the occassional harmless rumor, your blog can benefit. Make a decision about what’s off-limits and how far you can go and then push right up to that limit in order to see the best possible effects. Your community will reward you with links and traffic.