Posts Tagged ‘popularity’
Tuesday, July 15th, 2008
It’s a strategic decision. The keyword insight that comes from keyword analysis that you might do with a SEO campaign, where you can tap in to tools that monitor what people are searching on can be very useful in optimizing news related content.
The result of the keyword research is to create a glossary of phrases with metrics like popularity, relevance and competitiveness. You can then leverage the glossary across corporate communications. Try to get any digital asset that’s created whether its press releases, web pages, product pages or announcements to use phrases from the glossary. Get people responsible for creating the content to use the glossaries and find out what variations of phrases are in demand so that they’re using language that’s both relevant and popular.
Often times, people like to be creative in PR and direct marketing and that does not always bode well for search. Copywriters or content producers try to be clever or ironic or funny and those ways of communicating are not as meaningful to a machine or an algorithm as being literal in your word usage. That is a practical application of search for media relations. You optimize content according to what people are looking for.
Let’s say you’re conducting media relations for a client for an interview and the company web site and press releases are already optimized for certain keywords. You can coach the client to use those keywords in the interview. What happens a lot of times is that when that interview goes to print or even online, people remember the topics of the article but not necessarily the names of the companies involved. They’ll go to Google and search for those topics and when the company web site is properly optimized, it ranks highly for search phrases gleaned from the article.
Tags: article, keyword analysis, media relations, metrics, necessarily, optimization, optimized, optimizing news, popularity, research, role, Search Engine, strategic decision, Topics
Posted in SEO, google, tricks | 1 Comment »
Monday, July 14th, 2008
This the question of which the answers you might be searching for hours on the net and getting dissatisfied again and again.
As you might be knowing that of the total of the internet search, Google has a share of 50%, Yahoo of 30% and MSN of 20% leaving other search engines like Altavista, Yamour, etc.
So if you want to increase the popularity of your site, you must, at first, try to increase the Google Pagerank of your site which can be done only after you have got your site in Google’s Directory. And to do this you might fill the add url form provided by google. But don’t do that ‘cos it is not likely to help you!
To add your url you must get your link on other site which has got pagerank. Why, I’ll explain it now; Google searches or crawls to search the required result, it means for example the search word is “weight loss”, so Google would first search an site of that keyword from its directory then search links on that site on that keyword for further results. And you can get indexed in Google within 48hrs. If you ask a site with higher pagerank to put your link on his site for some amount of money.
That would probably an easy way to get your site indexed.
Then lets think of bringing traffic to your site. You can give your site to a PTC site which would give you visitors, but not true visitors. In the eyes of Google the less words your title has, the more weight you gain.
So to get a nice title for your site, I recommend you to download GoodKeywords from www.goodkeywords.com and do research on the main subject of your site. Then get a title with good popularity but less competitors.
Tags: download, gain, Increase, nice, popularity, research, site, Title, traffic, visitors, weight
Posted in SEO, google, news, tricks, web designing | No Comments »
Tuesday, July 1st, 2008
Search engine optimization has been a hot topic for a last couple of years. With changing algorithms, search engines and directories swapping technologies and services and a general growth (or sense of survival), much has changed in search engine optimization technique. In the early days, spamming your own website with endless strings of keywords with the same color as the background is gone.
Search engine optimization then evolved into a dependence solely upon the content of the metatags regardless of what the rest of the rest of the site was about. Spamming the title and description tags with huge strings of keywords was enough to get top placement in many search engines (SE’s).
Now, however, search engine optimization has come to a place of making the metatag content match the text on the rest of the web page. Throw in link popularity and relevancy and you now have the contemporary formula for top rankings.
In contemporary search engine optimization technique, the title tag is probably the most important metatag on the website. The website’s primary keyword / keyphrase needs to be in the title tag. The description tag and other hidden metatags also are beneficial when they are keyword rich.
Search engine optimization, now also features the creation of keyword-rich and hopefully content rich text for the body of the web page. The keyword-rich text is for the SE’s and the content is for the visitors. Both audiences must be kept in mind when writing this text.
The last element in search engine optimization is the creation of incoming links that are relevant to the main subject of the website. One way to accomplish receiving incoming links is to trade links with another site (reciprocal linking). Another way is to pay another relevant website a monthly advertising fee in order to display a text or graphical link to your site.
Search engine optimization is something that can be accomplished through education, through an SEO company or through software that will create keyword-rich pages semi-automatically.
The educational part of search engine optimization can be attained by reading everything on the Internet focused on this subject. Going with a search engine optimization company will work for others who don’t have the time or inclination to self-educate or who want to get started right away. Software will work for others, though it is generally not as effective as the other two methods since search engine optimization is as much an art as it is a science.
Tags: algorithms, contemporary, dependence, description, engine, Hidden, keyphrase, keyword, metatags, optimization, popularity, rankings, Search, Software, spamming, Title, topic
Posted in SEO | No Comments »
Monday, June 30th, 2008
<?php
$referrer = @$_SERVER["REFERER"];
// another try to catch the referrer
if ( empty( $referrer ) && !empty( $HTTP_REFERER ) )
{
$referrer = $HTTP_REFERER;
}
echo “The referrer is <b>$referrer</b>”;
?>
Tags: Checking, empty, HTTP, Link, Loging, PHP, popularity, referrer, server, tracking
Posted in PHP | No Comments »
Thursday, June 26th, 2008
In order to prosper from a blog, be sure to host it on your own domain. Hosting the blog on your own server will maximize the links to your website. Link popularity is one of the factors search engines use to rank websites. Resist the urge to use free hosting services, do not give away your link popularity!
Tags: away, engines, Host, hosting, Own Blog, popularity, prosper, Resist
Posted in SEO | No Comments »
Thursday, June 26th, 2008
Web site promotion tools - This Section contains promotional tools for a web site. A webmaster would use this section to search keyword and keyphrase rankings and compare them to the number of pages that use the searched keywords and phrases. Calculate keyword density for each keyword given, get a percentage of keywords to other words in your site, optimize density for your prefered search engines standards. Create meta tags from keywords, That are ready to cut and paste in to your sites code. generate Submit a website to all the major search engines at once with a few clicks. Check a web sites ranking on a certain keyword or phrase on google***, yahoo, MSN, or other major search engines, see where you place. robots text telling a search bot to follow all your site pages or not to search certain pages. Optimize keywords / phrases that you have picked out for a site.
Web site analysis tools - Webmasters can use these tools to analyze various sites for meta tags of any given site, check out your friends sites or competitors sites. Check out the internal and external links in a site with a page link analysis. Use the website analysis to keep track of how many hits your site gets with a custom code generated for your site. Get a sites source code by using the page snooper tool. Want to know how your site will look in a search engine query? The search engine simulator will give you a good idea. Do a Whois search to find out who owns a domain. Is your site’s html valid? test it with the html validator tool.
Link popularity tools - This is a useful set of tools to see how a sites links compare relative to one another. It is also possible to see how friends and compeitors websites compare with link popularity. these searches are done specific to each selected search engine*** .
Miscellaneous tools - This set of tools is a webmasters mixbag of goodies. Get your domain name typos, and keyword / Phrase typos generated automatically. check how a search engine spider sees text on your front page. You can also access google dance. google dance can help webmasters figure out when google may be recalculating your sites PR ranking. google does this “dance” monthly where the servers www, www2, and www3 for google.com go through the calculation. you can determine when google is “dancing” with your site when the results within the three servers are not the same. Want to do a page rank search? use the page rank search to compare the page rank of web page results for a specifed keyword on google, or use a page rank lookup for a single domain on google. Use the site link analyzer to get how many links are external and internal on a site. then use the future tool to estimate where your site may end up for its PR rank in google next month.
Tags: analyze, Check, compare, general, keyphrase, optimize, percentage, popularity, promotion, section, validator, webmaster
Posted in SEO | No Comments »
Saturday, June 21st, 2008
70 Million Strong
More than 70 million Americans use search engines on a weekly basis. And the most used search engine on the web is Google, are we surprised? One third of the people who use search engines say that they could not live without them. What did they do 30 years ago? But as the information that is indexed by search engines grow, so does some of the frustrations with the search engine results pages (serp). So many users are looking for new search tools to emerge.
Specialty Search Engines
I suspect that the future holds room for many specialized search engines. Take Amazon.com’s new A9 search engine that specializes in consumer products search. The mainstream general search engines won’t go away anytime soon, but keep an eye out for the specialists as that arena is sure to grow.
Tags: 70 Million Strong, Americans, emerge, engine, engines, frustrations, google, information, pages, people, popularity, Search, search tools, Specialty, surprised, weekly
Posted in SEO | No Comments »
Saturday, June 21st, 2008
Link building is a targeted way of building a web sites link popularity. You may ask why is link popularity important and why does my site need it? Good Question. And the answer is because search engines like Google put a lot of emphasis on inbound links that come into a web site. The anchor text that is used to point to that inbound web page should also match the optimized phrase for the page, but that’s a different topic. Link building will over time get you to place better with the major search engines.
You can start your link building efforts by doing a search for your desired keyword or keyphrase on Google for example and contact some of the top results to see if they would be interested in exchanging links with your site. Have the code that you would like them to use to point to your web site ready to give to them when you contact them. Make sure that you have an area of your web site that is devoted to posting your relevant link exchanges. That’s right you want to exchange links with sites that have relevancy to what they will be pointing to.
Building inbound links to your web site is very powerful and if done correctly it will:
Increase web traffic to your site
Save you advertising money and time
Make you more of an authority on your subject matter
Increase your visibility in the search engines
Tags: Advertising, emphasis, Good Question, Inbound, keyphrase, Link, Link building, major search, money, optimized phrase, popularity, search engines, subject, targeted, topic, traffic, visibility, web sites
Posted in tricks | No Comments »
Saturday, June 21st, 2008
In 2004 the search engines were ranked according to popularity and usage. the study polled 225,000 individuals in 26 countries. The users had real-time metrics installed on their computers that tracked the web sites that they visited. What was tracked were unique visits to the various search engines, not search activity. This poll was conducted over the period of 1 month.
The top 5 search engines used were:
* Google 39.4%
* Yahoo 30.4%
* MSN 29.6%
* AOL 15.5%
* Ask Jeeves 8.5%
In this coming year it will be interesting to see if MSN (Microsoft) will gain any ground on the top 2 Google and Yahoo. MSN is scheduled to launch their new search engine in the beginning of the year.
In the tests that we have conducted on MSN we have found their results to be more accurate than Google’s in a lot of cases. Let the search wars begin!
Tags: AOL, Ask Jeeves, countries, engine, google, MSN, poll, popularity, Ratings, Reach, Search, study, Usage, Yahoo
Posted in news | No Comments »
Thursday, June 19th, 2008
Blogging is uniquely suited for search engine optimization, because the search engines definitely favor websites that have lots of relevant, easily updated content. However, there are ways you can maximize your blog’s promotional abilities - SEO techniques you can use to “blogcast your brand”.
Here’s a rundown of my SEO for Bloggers series:
Part 1: Getting Started with SEO. Start here to learn exactly what SEO is and the basics of how to use it to promote your message, including choosing your keywords properly. If you only read one of these posts, read this one (but you really should bookmark them all!).
Part 2: Link Building and Link Popularity. This post covers a key component of any blogger’s SEO strategy: getting tons of incoming links. Search engines love websites that lots of people are linking too - after all, popular blogs are popular for a reason, and that reason is simple: people like ‘em.
Part 3: Link Baiting for Fun and Profit. Link baiting is the art of getting other bloggers and webmasters to link to your site by creating interesting posts that benefit your readers in some way, shape, or form. After all, people link to content they find compelling.
Part 4: Building Your Cornerstone. Strong flagship posts are the pillars of blog - they are your most compelling content, they bring in the links, and they naturally have an ultra high keyword density.
Part 5: Off-Site SEO and the Social Media. This post describes how to use the social media networks and the user-driven aspects of Web 2.0 to enhance and promote your blog. There are a whole lot of amazing tools and communities out there, so use them to your advantage.
There’s one more point to remember about SEO, and that point is that the results generally don’t happen over night. Yes, content can go viral, but building a popular blog with lots of readers takes time - you have to develop your keyword-dense cornerstone content, to build link popularity and generate incoming traffic, and to make a name for yourself in your niche.
All of these articles are in our SEO for Bloggers category!
Don’t forget these free blogs are supported by our clients at MyTypes and the SEO Services clients for Keith and Bennett. Our original co-founder Vipin Singh no longer works with our projects. He is off working full time at a high-tech company. Our clients include PeopleFinders for Background Check, VRBO for RentExpert.com, Web Design St. Louis, and Air purifiers by Steril Air Purifier. We also promote the marketing book our company published that has the simple SEO and blogging strategies for the average person. It’s for sale on Amazon and we would love for you to buy it. We are also launching a Vacation Top Spots blog as we are focused on the Vacations business not only through the VRBO services of RentExpert, but love to write about travel related topics.
Tags: bloggers, category, component, describes, exactly, incoming, learn, message, Off-Site, PeopleFinders, popularity, posts, promote, properly, really, SEO, Social, Websites
Posted in SEO | No Comments »