Tryangled Solutions web designing tips tricks

Putting your keyword phrase in your domain name is a great way to optimize for that phrase.

The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn’t try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.

To require that an entire phrase be found in a search,enter quotes (” “) around the terms. For example, “giants baseball” returns listings where the words “giants” and “baseball” appear together and in that order, either in the title, the URL of the Web site, the description, the keywords, or the document. If no sites are found that contain both terms, sites that contain either term will be displayed.

<google.com/alerts>: Allows you to receive e-mails as soon as a phrase you wish to track shows up on either the main Google Index (web) or on Google News (news). Excellent way to track particular stories and topics that interest you - including items about you. You can set up and delete alerts as necessary. For those who need more, there’s GOOGLEALERT.COM, a pay site not affiliated with Google. You can also do your own ego surfing: create alerts for your name.

Search for complete phrases by enclosing your search terms in quotation
marks “”. This will refine your search to hits where your search terms are
included together. This type of search is especially useful for finding famous
sayings or proper names.

For the purpose of these tips a search engine is something like google. It scans the web for sites to include in its index. It will follow links and find new sites all on its own. A directory (such as Yahoo or DMOZ) includes sites one at a time, with a human being looking at each site.

You can learn a lot about different types of search engines at Search Engine Watch.

# Put your keyword/key phrase in the title tag of your page. It can be the only thing there, or you can make a complete sentence out of it. The title is also what appears in your bookmarks list. So a good title will help people remember you when they bookmark your site.

# Google doesn’t care what you put in the description tag, but other engines do. Put in a sentence which tells the viewer why the heck they should visit your site. What’s in it for them?

# Google doesn’t care about what’s in your keywords tag, but the other engines might. Put in a few words and phrases appropriate to your page. Include common mis-spellings.

# Your primary keyword/phrase should appear in the headline at the top of your page.

# Skip the graphics and banners. Write a page that’s cool and interesting and is appropriate to your keywords. So if your keyword is cell phones write a cool, informative page about cell phones.

# Skip the java, javascript, heavy graphics, etc.

# Links to your page, either from your other pages or from other sites, should contain your keyword.

# Any graphics should have keywords in the alt tag. This will help describe the image.

# Links from your page should also contain your keywords.

# Don’t use your keywords too many times on a page. How do you tell? If your page starts to read badly, then you’ve used your keyword too many times. Links to your page count for far more than how many times your keywords appear.

Some search engines are now indexing Web documents by the meta tags in the documents’ HTML (at the beginning of the document in the so-called “head” tag). What this means is that the Web page author can have some influence over which keywords are used to index the document, and even in the description of the document that appears when it comes up as a search engine hit.

This is obviously very important if you are trying to draw people to your website based on how your site ranks in search engines hit lists.

There is no perfect way to ensure that you’ll receive a high ranking.  Even if you do get a great ranking, there’s no assurance that you’ll keep it for long.  For example, at one period a page from the Spider’s Apprentice was the number- one-ranked result on Altavista for the phrase “how search engines work.”   A few months later, however, it had dropped lower in the listings.

There is a lot of conflicting information out there on meta-tagging.  If you’re confused it may be because different search engines look at meta tags in different ways.  Some rely heavily on meta tags, others don’t use them at all.  The general opinion seems to be that meta tags are less useful than they were a few years ago, largely because of the high rate of spamdexing (web authors using false and misleading keywords in the meta tags).

Note:  Google, currently the most popular search engine, does not index the keyword metatags.  Be aware of this is you are optimizing your webpages for the Google engine.

It seems to be generally agreed that the “title” and the “description” meta tags are important to write effectively, since several major search engines use them in their indices.   Use relevant keywords in your title, and vary the titles on the different pages that make up your website, in order to target as many keywords as possible.  As for the “description” meta tag, some search engines will use it as their short summary of your url, so make sure your description is one that will entice surfers to your site.

Note:  The “description” meta tag is generally held to be the most valuable, and the most likely to be indexed, so pay special attention to this one.

In the keyword tag, list a few synonyms for keywords, or foreign translations of keywords (if you anticipate traffic from foreign surfers).  Make sure the keywords refer to, or are directly related to, the subject or material on the page.  Do NOT use false or misleading keywords in an attempt to gain a higher ranking for your pages.

The “keyword” meta tag has been abused by some webmasters.  For example, a recent ploy has been to put such words “sex” or “mp3″ into keyword meta tags, in hopes of luring searchers to one’s website by using popular keywords.

The search engines are aware of such deceptive tactics, and have devised various methods to circumvent them, so be careful.  Use keywords that are appropriate to your subject, and make sure they appear in the top paragraphs of actual text on your webpage.  Many search engine algorithms score the words that appear towards the top of your document more highly than the words that appear towards the bottom.  Words that appear in HTML header tags (H1, H2, H3, etc) are also given more weight by some search engines.  It sometimes helps to give your page a file name that makes use of one of your prime keywords, and to include keywords in the “alt” image tags.

One thing you should not do is use some other company’s trademarks in your meta tags.  Some website owners have been sued for  trademark violations because they’ve used other company names in the meta tags.  I have, in fact, testified as an expert witness in such cases.  You do not want the expense of being sued!

Remember that all the major search engines have slightly different policies.  If you’re designing a website and meta-tagging your documents, we recommend that you take the time to check out what the major search engines say in their help files about how they each use meta tags.  You might want to optimize your meta tags for the search engines you believe are sending the most traffic to your site.

Whenever possible, you should save your images, media, and web pages with the keywords in the file names. For example, if your keyword phrase is “golf putters” you’ll want to save the images used on that page as golf-putters-01.jpg or golf_putters_01.jpg (either will work). It’s not confirmed, but many SEO’s have experienced improvement in ranking by renaming images and media.

More important is your web page’s filename, since many search engines now allow users to query using “inurl:” searches. Your filename for the golf putters page could be golf-putters.html or golf_putters.html. Anytime there is an opportunity to display or present content, do your best to insure the content has the keywords in the filename (as well as a Title or ALT attribute).

f your primary key phrase is “business blogging” make sure that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts.

Most blogging software will take the keywords in your post title and put them into the file name of the permalink posts it creates.

For example, if you have a blog on Blogger and title your post “Search Engine Optimization For Blogs”, Blogger will automatically create a page with your post and name the file “search-engine-optimization-for-blogs.html” or something similar.

With other server-side software like Wordpress and Movable Type, you may require the mod_rewrite command to save the title of your entries as a permalink.