Tryangled Solutions web designing tips tricks

Over at Yahoo’s Search Marketing blog, Marketing Communications Manager Roger Park is offering up tips on converting your search ads. He breaks down a bunch of best practices principles to three main steps: Optimize, Navigate and Track.

Optimize

Optimizing your landing pages is crucial to a profitable search marketing campaign. Park advises:

* Have a “deep link” to a product on your site
* Offer several contact methods
* Online shopping carts should be secure and easily visible
* Remove broken links
* Have good server availability

Navigate

Park encourages site owners and developers to put themselves in the shoes of their web site visitors. I personally have found that many of my clients have a difficult time being able to do this. They’re just too close to their business. So, it was nice that Park also served up some tangible tips:

* Create an obvious pathway to the product that the visitor searched for
* Don’t have too many layers between the landing page and the end goal - no more than 2 clicks
* If the end goal is sale, move non-commercial content below the fold

Track

Successful marketing campaigns are built on solid data. Consistently evaluate your data and tweak your paid search campaigns accordingly. Yahoo’s conversion-only analytics tool can help you do that. The tool can help you analyze keywords, tweak landing pages, and improve under-performing ads.

Frames can either compliment a web site or make it look unprofessional.

If you must use frames, use them sparingly. If not used properly, frames can make your content very difficult to view.

Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave and never return.

Consider using small borderless frames at the top or bottom of your page that blend in with the rest of your web site.

In addition, try to only use a couple of framesets. A web site divided up into several frames not only looks bad, but is also very difficult to view and navigate.

In addition, web sites using frames are very difficult for the Search Engines to index.

If you must use frames, offer your visitors a choice — Frames verses no frames.

Using doorway pages or a doorway page system is the lazy man’s way of building a website. A doorway page system involves the use of hidden text and graphic links, creation of a bunch of doorway pages all separately optimized for different keywords, and a hidden site map that links to all of the doorway pages.

The doorway pages themselves are filled with optimized text and function primarily to get visitors to go to your other pages on your website. One of the problems with this hidden doorway system is that it smacks of trickery. The doorway pages don’t provide real content to the visitors, but provide a means to navigate to the other pages on your site.

If this were a legitimate system of navigation, why hide the text and graphic links, the site map and the doorway pages in the first place?

Here is one way to create a system of hidden doorway pages. First, you research relevant but relatively low ranking keywords for your site that don’t have much competition. Second, you create a bunch of these doorway pages that are optimized for these keywords. Third, you build a sitemap containing links to all of these hidden doorway pages. The doorway pages are not directly linked to your homepage or any other of your main pages. The sitemap, however, does contain links to all pages on your site including your homepage and main pages AND your hidden doorway pages.

This hidden sitemap, once completed, is the only page you link directly to your homepage. You do this with a hidden text or graphic link. Creating a hidden graphic link is easy. You simply create a .jpg or .gif file that has the same color as the background of your home page. Search robots cannot distinguish colors inside a pixel-based file. You link this graphic to your sitemap and you are done. The only telltale signs that this exists is in your source code and if you happen to run your cursor over the area it will change to the hand.
Creating a text link is a bit trickier since some search engines will penalize sitesthat have link text color that is too close to the background color (especially if it is the same as the background color).

Some sources suggest you create your pages with a white background (color code #FFFFFF) and that you create your hidden link text with an almost white color #EDFAE6 that is almost invisible to the eye and will not get your penalized with the search engines.
Now, instead of creating a tricky, hidden doorway page system filled with no real content for your visitors, why not make your homepage and other main pages your doorway pages? Instead of picking a bunch of low-ranking keywords and optimizing your pages for these keywords, why not pick the highest-ranking relevant keywords for your business and optimizing all or most of your pages towards these keywords?
With this method, the trick is to create content-rich, keyword-optimized pages that serve the dual purpose of informing your visitors and serving relevant information to the search engines. This is not the lazy man’s approach since this method takes quite a bit of skill and expertise in writing these pages with both purposes in mind.

The benefit of making all of your pages content-rich doorway pages and not hidden doorway pages is threefold. First, you avoid the ethical gray area of the hidden doorway page approach. Second, you pick the highest-ranking relevant keywords, build your website around these words, and make these pages content rich for your visitors and keyword rich for the search engines which keep visitors interested in your site (and buying your products) and when they rank well with the search engine will bring in more traffic than the lesser ranked, hidden pages. Third, when you develop content-rich doorway pages you don’t run the risk of the search engines finding your ethically questionable hidden doorway page system, realizing this is what is going on, and penalizing your site, burying it deep within the rankings of the search engine.

Now, you may ask, why not create a content-rich doorway page system AND a hidden doorway page system? You can, but you run the previously-mentioned risks plus when you develop a hidden system, you are taking time away from developing the rest of your website that could go into other, more productive areas such as rewriting your pages in respect to content and keywords or developing new pages. Remember, not all pages have to do well in the search engines. Some of your pages are just for your visitors to enjoy like Flash or Shockwave game pages, streaming audio or video or a product picture page with very little text on it.

In order to get visitors to come to your site, you may also want to work on your reciprocal linking with other sites, buy or trade traffic with other sites, develop your own newsletter, buy or trade for advertising in other sites’ relevant newsletters and other marketing methods to bring visitors to your site. Doorway pages may have been the “in” thing a couple of years ago, but now they have gone out of fashion. But if you keep your site focused and direct your energy in productive marketing methods, you site will see significant gains in traffic. At this point it will be up to you to find ways to convert your visitors into customers and reap the profits from your efforts.

1 — Fast Loading Pages

Pages should load fast. Most people will leave your site if it’s not done loading in ten or 15 seconds. And even if you have a fast internet connection, not everyone does and 56k modems still exist.

2 — Easy to Read Text

Text should be easy to read. The text size should be big enough, and the background should not obscure your text. If you want to be safe, use black text on a white background. If you want more color, choose very carefully to make sure it’s still easy to read.

3 — Intuitive and Easy to Navigate

Your website should be easy to navigate. Each link should be clearly identified as such and graphic navigation elements like buttons and tabs should be easy to read and use. You do not want people leaving because they could not figure out how your Flash menu works.

4 — Consistent Layout

Your layout and design should be consistent. If you switch between styles too much, you will confuse your visitors. If the design is too different, people will believe that they are now on a different website since the layout changed.

5 — Less is More - Sometimes…

Avoid music and sounds. Very few people like to have music forced on them while they navigate, especially if they are already listening to music or surfing at their job! If you really cannot do without music, turn it off by default and ask visitors to start it themselves.

6 — Pay Attention to Browser Compatability

Design for browser compatibility. Many people do not use Internet Explorer on Windows. Make sure your site is at least viewable in Mozilla Firefox and Opera (if possible, you could even try testing on a Mac). Sites that target markets like technology should be more careful, since readers are more likely to use the newest browsers and gadgets like PDAs.

7 — Screen Resolution - Still Matters

Design for all screen resolutions. You may like to surf in 1240×1080 with your new screen, but some people still use 800×600, or even 640×768! A site that looks perfect in high resolution may turn out to be impossible to view correctly in 800×600.

This is just a begining to what I hope will be a growing list of web design tips (please submit tips through comments) and one that evolves into more advanced design tips. Please provide some feedback and tips of your own so I can get a better sense of the level of our readership.

1. Go to Start —-> Run . Type regedit, then enter .

2.Navigate to HKEY_CURRENT_USER ——–> Software —>yahoo —–>pager—->Test

3.On the right page , right-click and choose new Dword value .

4.Rename it as Plural.

5.Double click and assign a decimal value of 1.

Its done!!
Now close registry and restart yahoo messenger and try Multiple Login