Posts Tagged ‘Microsoft’s’

ASP vs PHP: Why is PHP Better?

Saturday, June 28th, 2008

What is ASP?Active Server Pages (ASP) is Microsoft’s scripting language for building dynamic web sites, web applications and web services., First released in January 2002 , along with the version 1.0 of the .NET Framework, ASP.net is the successor to Microsoft’s Active Server Pages (ASP) technology. ASP.NET is made on the Common Language Runtime, allowing programmers to write ASP.NET code via any supported .NET language such as VBScript and Jscript.What is PHP?PHP or (PHP: Hypertext Preprocessor) is a PC scripting language designed for the construction of dynamic web pages. PHP is largely used in server-side scripting, but can also be used from a command line interface or in standalone graphical applications.PHP commonly runs on a web server, taking the PHP code as its input and creating web pages as output. It can be set up on most web servers and on almost every operating system and platform for free.To be Continued…

Microsoft Wants in on TV Ads and Snaps Up Navic Networks

Friday, June 20th, 2008

Microsoft isn’t keen to be left behind in the yet to be fully explored area of targeted TV advertising. Google has been looking into this, as have the cable companies, and now Microsoft is jumping into the mix with their recent acquisition of Navic Networks.

Navic Networks is a seven-year-old firm from Waltham, Mass. that targets interactive advertising through cable set-top boxes. Microsoft acquired them for an undisclosed sum. Currently Navic’s technology is used by 35 million cable customers of Cox Communications, Time Warner Cable, and Charter Commucations.

Microsoft, as usual, is late to the party. Google got into this a whole two years ago, but fortunately for Microsoft, Google hasn’t jumped out of the gate with any significant leads. Google pulled Google TV out of beta in April, but right now is limited to just DirecTV’s 16 million subscribers. Business hasn’t been booming for Google, and they’ve even begun offering up some free spots.

With Navic now in their possession, Microsoft, has the opportunity to pull ahead if they make some smart movies. Navic’s technology will allow advertisers to target individuals as they move from channel to channel.

Navic will be integrated into Microsoft’s Advertiser and Publisher Solutions Group. They currently have 82 employees, and have raised $43 million.

Yahoo! Rejects Microsoft Offer

Thursday, June 19th, 2008

Yahoo’s decision is out. According to Yahoo! “After careful evaluation, the Board believes that Microsoft’s proposal substantially undervalues Yahoo! including our global brand, large worldwide audience, significant recent investments in advertising platforms and future growth prospects, free cash flow and earnings potential, as well as our substantial unconsolidated investments.” Some Yahoo! shareholders do not agree with this assessment though and think that the $31-a-share bid is actually generous.

With no Yahoo! stocks to think about though, what’s clear is that we can start focusing on our SEO projects again and stop obsessing about the possible Yahoo!-MSN merger and its effect on the search scene. If you feel like dissecting the might-have-beens though all you need is to Google (^_^) any variation of the Yahoo!-MSN merger to find opinions all over the blogosphere.