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The Title and META tags should be different on every page of your website if you wish for most search engines to store and list them in the search results.

Us SEO Experts have experimented with these two pieces of code to help us reach an accepted conclusion about how best to use them. Don’t click off this site until

There are still some minor “stone age” search engines around that uses them.

The main reasons why they have been ceased to work are mostly from these factors:

* Most webmasters tried to fool the search engines with meta tags unrelated to their content and services.
* With improved FTS (full text search) tool kits from verity and many other companies, search engines can index your web pages and know the theme of your web page. With such advanced APIs, search engines like google can easily decide, what your website is about and what your website offers.

Some of the basic features of FTS API are that they can filter out text of your webpage and get important statistics such as:

1. How many times a word gets repeated
2. How far each repeated words are from each other
3. How many times a particular word gets repeated in a particular sentence
4. How far a word ‘Online’ appears from words like ‘Party’, ‘invitations’ to
see if that sentence makes any sense.
5. They can easily figure out, if you are doing keyword dumping.

So with such API’s the webmaster should concentrate on the content/layout and not put the meta tags as a main concern.

However it has been tested that the meta keyword tag still has a minor influence on the rankings and the meta description tag should be used as it is some times shown in the SERPs (search engine result pages).

Search engines, such as Google, create their listings automatically. Search engines crawl through the web. Search engines eventually find your site and index the pages they find. Page titles, body text (ie, great content), META tags and other elements all play a role in what gets indexed. People then review the results of what was found by the search engine, based on keywords they type into the search engine.

A directory such as Yahoo! Directory depends on human editors to create its listings. You submit a description of your site to the directory for editors to review. A good site, with good content, will be more likely to get reviewed than a poor site. A search of a directory looks for matches only in that directory’s index.

Yahoo! also has a search engine that includes spidered websites along with their directory listings and “Sponsor Results” which are pay per click ads, similar to Google’s Adwords. Originally Yahoo! displayed only listings from their directory. Then in 2002 they added search engine listings from Google. In 2004 they started using their own search engine based on AltaVista’s technology. A few years later they acquired Overture (formerly GoTo) which was the first pay per click program.

META tags are hidden code of information in the head area of your web pages and is used to communicate with search engine spiders/crawlers. The most important META tags you need to utilize in your webpages are:

1. Description
2. Keywords
3. Robots

I personally don’t believe that sequencing of these tags in certain order is that important. Even though I see many websites put title tag after description and keywords tags lately but there is no proof that it is better for SEO.

Optimization of Description Meta tags

The effective META description tag consists of 25 to 30 words or less but using no more than 160 to 180 characters total (including spaces) or some Search Engines would not consider it Search Engine Friendly.
Read more and see meta tags examples in this Meta tags article.

Optimization of Keywords Meta tags

The meta keyword tag is also sometimes useful as a way to help your page come up for synonyms or unusual words that don’t appear on the page itself but don’t fret too much over your Keywords Meta tag, instead utilize keywords and keyword phrases from your Title Tag element, Description Meta Tag, heading tag and first one or two paragraphs of visible content. Optimal Keyword Meta Tag has 15 to 20 words max. SEO Tip: Don’t repeat your keywords more than 3 times or search engine will consider it as spam of their search results and don’t include keywords that are not in the main content section of your page.
(Read more and see keywords tag examples in this Meta tags article.)

Robots Meta tag will let search engine know if you want a particular page to be or NOT be indexed or to follow or not to follow links on given page. (Read more and see robots tag examples in this Robots txt article.)

Many SEO professionals still argue over this but the page title tag element is still one of the most important factors for ranking highly in the search engines.

The title tag is displayed as the first line of text in the blue row at the top of any browsing window. Search Engine Friendly title tag is ideally 3-9 words (60-80 characters) maximum in length, straight and to the point, this is what will show up in search engine results as a link to your page. Have at least one main keyword in title tag but don’t stuff all of your keywords in it. SEO Tip: make sure your Page Title Tag is relevant to the content on the page and EVERY page should have it’s own Title tag.
(Read more and see title tag examples in this Meta tags article.)