Is it a good idea to list competitors in a press release for SEO purposes?
Tuesday, July 15th, 2008Press releases have short lived usefulness in terms of news search because after a few weeks or a month, they get displaced by new news. It depends on how they are distributed and published. If there’s a goal to rank well on competitor names, there are other things you can do that will be more effective. I don’t think ranking for competitor names is a productive strategy as ranking well for things that are meaningful for your audience.