Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search engine listings.
I’ve seen many people recommend Blogrolling as one method of building links to your blog.
BlogRolling is a one-stop linklist manager for your blog or journal. But all this service actually does is give you a bit of javascript code that “calls” the links.
As far as search engine rankings go, this method of linking is of little use, because spiders can’t read external javascript code.
Instead I recommend that you focus your linking efforts on the methods here.
Submitting to Blog Search Engines and Directories:
Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links back to your blog.
Here is the best list I’ve found of places to submit your feed or blog.
Best Blog Directory And RSS Submission Sites
Link Exchanges:
Many similarly-themed blogs are often willing to exchange links with other blogs and form richly interlinked networks or communities. Link exchanges with other blogs are easy to implement with most blogging software.
Trackbacks:
You can also get links back to your blog using trackbacks. One of the disadvantages of using Blogger is that it does not automatically create trackback urls that others can use to link back to your posts.
Haloscan is a free service that will automatically add comments and trackbacks to your Blogger blog.
But if trackbacks are an important component of your linking strategy, I would advise using another software or system that adds this feature automatically.
Comments:
You can also get back links to your blog by posting legitimate comments in response to posts on other blogs.