Tryangled Solutions web designing tips tricks

There are still some minor “stone age” search engines around that uses them.

The main reasons why they have been ceased to work are mostly from these factors:

* Most webmasters tried to fool the search engines with meta tags unrelated to their content and services.
* With improved FTS (full text search) tool kits from verity and many other companies, search engines can index your web pages and know the theme of your web page. With such advanced APIs, search engines like google can easily decide, what your website is about and what your website offers.

Some of the basic features of FTS API are that they can filter out text of your webpage and get important statistics such as:

1. How many times a word gets repeated
2. How far each repeated words are from each other
3. How many times a particular word gets repeated in a particular sentence
4. How far a word ‘Online’ appears from words like ‘Party’, ‘invitations’ to
see if that sentence makes any sense.
5. They can easily figure out, if you are doing keyword dumping.

So with such API’s the webmaster should concentrate on the content/layout and not put the meta tags as a main concern.

However it has been tested that the meta keyword tag still has a minor influence on the rankings and the meta description tag should be used as it is some times shown in the SERPs (search engine result pages).

Even if you can’t get your keywords into your domain name, you can put them into your URLs. Search engines read the URLs and assign value to the text they find there.

Putting your keyword phrase in your domain name is a great way to optimize for that phrase.

The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn’t try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.

Incorporating keywords into your site’s headlines and body copy is key to your search results. For Google to read your words, they can’t be rendered as a graphic or embedded in a Flash element. How often should you repeat your keyword? Our advice is to not overdue it. Write naturally, but train yourself to use fewer pronouns.

The base case is that spiders crawl the entire Web, starting from known pages and following all links, and also crawling pages that are hand-submitted.   Google is pretty much like that still.  If a site has high PageRank, it is spidered more often and more deeply.

However, search engines are trying to encourage site owners to pay for the privelege of having their pages spidered.   Teoma’s index is very hard to get into without paying money, and Inktomi’s isn’t that easy either.   And even if you do get into Inktomi for free, they’ll take a long time to respider, while if you pay they respider constantly.  One advantage of being respidered often is that you can tweak your page to come up higher in their relevancy rankings, then see if your changes worked.

Finally, you can also pay to appear on a search page.   That is, your link will appear when someone searches on a specific keyword or keyphrase.  Google does a good job of making it pretty clear which results (at the top or on the right of the page) are paid; others maybe do a not-so-good job.

Paid search results are typically all pay-per-click, based on keyword.   The advertiser pays the search engine vendor a specific amount of money each time an ad is clicked on, this fee having been determined by an auction of each keyword or keyphrase.

Most search engines handle words and simple phrases.  In its simplest form, text search looks for pages with lots of occurrences of each of the words in a query, stopwords aside.  The more common a word is on a page, compared with its frequency in the overall language, the more likely that page will appear among the search results.  Hitting all the words in a query is a lot better than missing some.

Search engines also make some efforts to “understand” what is meant by the query words.  For example, most search engines now offer optional spelling correction.  And increasingly they search not just on the words and phrases actually entered, but the also use stemming to search for alternate forms of the words (e.g., speak, speaker, speaking, spoke).  Teoma-based engines are also offering refinement by category, ala the now-defunct Northern Light.  However, Excite-like concept search has otherwise not made a comeback yet, since the concept categories are too unstable.

When ranking results, search engines give special weight to keywords that appear:

* High up on the page
* In headings
* In BOLDFACE (at least in Inktomi)
* In the URL
* In the title (important)
* In the description
* In the ALT tags for graphics.
* In the generic keywords metatags (only for Inktomi, and only a little bit even for them)
* In the link text for inbound links.

More weight is put on the factors that the site owner would find it awkward to fake, such as inbound link text, page title (which shows up on the SERP — Search Engine Results Page), and description.

Google simply puts a 30 days block upon sites that use trivial keyword tricks (hidden text/div or text in the same color as a background), so don’t bother trying this kind of stuff. Detecting and catching a robot with javascript or IP cloacing or using linkfarms to boost your Pagerank are considered even more illegal. They could get you put out of the ranking for good.

Just remember that a robot will be optimized over and over to be able to judge webpages the way a human does. In the end, if you make sure your site is clean and accessible and your content is good and relevant, websurfers will find you and bytes will flow.

Of course this article only covers the rough basics of search engine optimization. If you feel like I have missed out on something, or you’ve got an excellent hint to share, please feel free to post them in the forum! The diagnostics guide from GoogleRankings.com is a great resource for more information (there’s a list of issues at the left side).

Website linking structure and number of links pointing to your site or page is crucial to ranking High in Google and if you rank good in Google, chances are you’ll do good in Yahoo and other search engines but top 3 search engines that will bring most traffic are Google, Yahoo and MSN. Analyzing your competitors is important and included in Free SEO tips because search engines do analyze incoming links to your website as part of their ranking criteria which is called Page Rank (PR).

So what other websites are doing to rank on top of search results. In order to find out you need to gather a significant amount of data about the top ranking sites for whatever keyword or phrase you are trying to optimize your page for, like:

1. Competition’s rank in the Search Engines Results for given keyword
2. The number of incoming links to the site’s home page, not including

internal links.
3. What keywords they use in the title tag
4. Number of links containing keywords in the link text
5. PageRank of linking pages
6. The Alexa traffic ranking

Most of this information can be collected free by querying Google and Yahoo (Read about it in this Analyzing Individual Keyword Phrase article) and using free seo tools but it is very time consuming and you can’t get all data in one place.

I use This SEO Tool that can easily crawl a Web site and compile statistics on keyword usage throughout the site with single click of a mouse and all data is displayed in one window.