Posts Tagged ‘indexing’

10 Common SEO Mistakes

Thursday, June 26th, 2008

1. Using the same keyword more than twice in a Title tag - Having the same keyword listed in your heading 3 times or more will in fact reduce the relevance and strength of those keywords. Most important factor is that it’s readable to the user and is an accurate description of your page.

2. High keyword densities - Including your targeted keyword is obviously important but don’t think for one minute putting the keyword in every link on the page and in every paragraph will make your page more relevant - it won’t.

3. Not having a Valid XML Sitemap - Create one and submit it to the webmaster consoles on the major search engines.

4. URL’s not containing any keywords - Yes, I’m still seeing utterly useless URL structures. Just remember to include an accurate description of the page content in the URL.

5. Using <H1> tags more than once on a single page - There should only be one <h1> tag per page.

6. Not giving each page unique Meta data - should be relevant to each page’s content and unique - you will see benefits in doing this - trust me!

7. Using the same anchor text in all links - Unless you have been around for years, just don’t bother using the same anchor texts in your links. Make them as varied as possible, you will see see an increase in your targeted keywords if your site is optimized properly.

8. Putting analytics code at the beginning of your body content - Doing this will slow down the page content load which will effect usability. The amount of time is not large but noticeable to search engines, always put it at the end of the </body> tag.

9. Not using accurate image descriptions - Stuffing keywords in image descriptions will do nothing for you and may even harm your rankings if used excessively.

10. Not having a 301 redirect setup - It’s not hard to do and it will help with your indexing like you wouldn’t believe!

10 Spring Cleaning Tips for your Web Site

Thursday, June 26th, 2008

1. Update Any Scripts and Plugins - Look at WordPress, Joomla and any other scripts or services you have installed and see if it is time to give them an upgrade. You should be doing this more often than every spring but now is a good time to check and make sure.

2. Do Your E-mail Addresses Work? - I recently got an e-mail from a friend who told me, “Sorry I didn’t get back to you I just figured out I had major problems with my e-mail account”. Send yourself a dummy message to make sure you don’t fall into the same boat.

3. Clean up Your Sidebars - This ‘bit of advice would be mainly for blogs. I have seen some people become really addicted to having sidebar widgets and gadgets. If you have more than five per sidebar, might be time to ditch some or at least make them look pretty again.

4. Review your Terms of Service - Make sure your terms of service and acceptable use policy are up to date and include everything you wish to include there. You may have made some changes to your web site and business since the last time you reviewed it so check it out now to make sure all your bases are still covered.

5. Check and Update your Sitemaps - If you have a Google Webmaster Tools account, it might be a good time to login and check to make sure Google didn’t find any errors, which would keep them from indexing certain parts of your web site.

6. Is Your Contact Information Correct? - Check out your contact page and make sure that the numbers, e-mail addresses and postal addresses listed there are up to date and show the correct information.

7. Renew Your Domains - When does your domain name run out of date? Might need to check and also be sure that you have all your hosting bills paid up too. This also makes for a good time to upgrade your hosting account to one with a few more perks.

8. Test Your Web Site Links - Are all your web site links working? Check your error logs in your various stats packages to see where people are finding 404s and try to fix all the broken links or non-existent pages you can find.

9. How Out of Date is Your “About Us” Section? - Checking out my own about us page on one of my other web sites I see I pretty much haven’t updated it since the launch of the site. Always good to keep this up to date because well, this is how people lean more about you and what you do.

10. Spellcheck Your Web Site Content - How many grammar errors can you find on your web site? If you don’t want to read through everything you have posted - you might try just going through a few of the most popular ones and making sure they are correct. Bad spelling really peeves some people, so best not to get on anybody’s bad side.