Tryangled Solutions web designing tips tricks

Search engines, such as Google, create their listings automatically. Search engines crawl through the web. Search engines eventually find your site and index the pages they find. Page titles, body text (ie, great content), META tags and other elements all play a role in what gets indexed. People then review the results of what was found by the search engine, based on keywords they type into the search engine.

A directory such as Yahoo! Directory depends on human editors to create its listings. You submit a description of your site to the directory for editors to review. A good site, with good content, will be more likely to get reviewed than a poor site. A search of a directory looks for matches only in that directory’s index.

Yahoo! also has a search engine that includes spidered websites along with their directory listings and “Sponsor Results” which are pay per click ads, similar to Google’s Adwords. Originally Yahoo! displayed only listings from their directory. Then in 2002 they added search engine listings from Google. In 2004 they started using their own search engine based on AltaVista’s technology. A few years later they acquired Overture (formerly GoTo) which was the first pay per click program.

META tags are hidden code of information in the head area of your web pages and is used to communicate with search engine spiders/crawlers. The most important META tags you need to utilize in your webpages are:

1. Description
2. Keywords
3. Robots

I personally don’t believe that sequencing of these tags in certain order is that important. Even though I see many websites put title tag after description and keywords tags lately but there is no proof that it is better for SEO.

Optimization of Description Meta tags

The effective META description tag consists of 25 to 30 words or less but using no more than 160 to 180 characters total (including spaces) or some Search Engines would not consider it Search Engine Friendly.
Read more and see meta tags examples in this Meta tags article.

Optimization of Keywords Meta tags

The meta keyword tag is also sometimes useful as a way to help your page come up for synonyms or unusual words that don’t appear on the page itself but don’t fret too much over your Keywords Meta tag, instead utilize keywords and keyword phrases from your Title Tag element, Description Meta Tag, heading tag and first one or two paragraphs of visible content. Optimal Keyword Meta Tag has 15 to 20 words max. SEO Tip: Don’t repeat your keywords more than 3 times or search engine will consider it as spam of their search results and don’t include keywords that are not in the main content section of your page.
(Read more and see keywords tag examples in this Meta tags article.)

Robots Meta tag will let search engine know if you want a particular page to be or NOT be indexed or to follow or not to follow links on given page. (Read more and see robots tag examples in this Robots txt article.)

I’ve been doing SEO for a very long time now so I thought of helping webmasters with a very common issue. The problem is that most webmasters see their site jumping in and out of the index. Today you check and your website is in the index. Next day you wake up in the morning and guess what, your website is no longer there. So why does this happen?

You are not giving spiders what they want.

A similar thing happens when sometimes you are ranked on page three for a keyword, then you go back to page nine, then again to page three and so forth. Your rankings sort of play around, you never know where your website really ranks.

In both cases above, one very common thing is happening which I refer to as spibalance.

Just like a balance calculates which side has the largest weight so do spiders. The balance in our case has your website on one side and what spiders require in order to index your website on the other side. When you give them enough of what they need the side with your website on goes down. In other words you get indexed.

If you do not give spiders what they want, the balance will remain neutral and you do not get indexed. So what is that they want to index your website?

It is backlinks.

Now at first you start getting backlinks bit by bit, so the balance starts moving from side to side, sometimes you hit the target and you get indexed. But then again you get de indexed until you have completely out weighed the spiders requirements to index you. Think of the requirements as lots of backlinks located on the other side of the balance.

This same thing does apply to your rankings as well.

But instead of just backlinks, there are other factors that you need to give spiders in order to get the rankings and keep your position. Then improving as well your rankings. In this case the requirements to improve your rankings may increase as well, depends on what your competitors are doing. If you are going to outrank them, you need to get more links then they are getting. Aim to do better then what they are doing because on the balance spiders requirements most often are exactly what the websites that are in the number one position have.

This means the number of links, the quality, the anchor text they use and so forth.

To get indexed for example you do not need to worry about what anchor text to use.

However understand the concept, give the spiders what they want and remember when this happens it is because you are on a spibalance. You learn how many backlinks is enough by experience. Usually doing article submission to a hundred websites is enough. Directory submission is less powerful so you may want to do more submissions than just a hundred, probably a thousand.

Article submission can be done using software. This should be done on regular basis, because it is not just good to get indexed but also to improve your rankings.

This is easy, the bottom line is the more backlinks you get the better. Then it depends on you and the amount of work you can do.

Links are what makes a popular web site even more popular. Google spiders and indexes links just like they spider and index web sites. If Google has spidered and indexed the web site that links to you than you will gain in popularity. With that popularity your web site can move up in the search engines index. Google as far as anyone can tell is updating their links database every 7 to 12 weeks. If you want to find out if a web page that contains your link is in Google’s database type info:www.yoursite.com into the search field and you will see if that page is indexed or not. If it isn’t than naturally that link as it stands today won’t benefit you until it is in the engines database. It’s important to recognize that a good link building campaign is an on-going process that will have positive long-term results.