Tryangled Solutions web designing tips tricks

There are some basic concepts that all search services have to follow. They all follow certain concepts because they are all driven by humans and humans are governed by certain laws of nature. While there are many things different about spidering engines compared to human reviewed directories, specifically in terms of scalability, there are some very important things that are the same. They are the same because whether it is a human doing the indexing and categorizing or a computer program, such as a spider, the spider was programmed by a human and therefore, it can only do what a human told it to do within the limitations of the technology available at the time. The spider is going to do it’s best to emulate what a human would do. It will do whatever it is told to do by a human much faster, but without the skills that are unique to the dominant species.

The moral of the story is, if you want to achieve top placements within an index, whether spider based or human reviewed, you simply have to “think” like a human as opposed to trying to “think” like a computer program. Logic, common sense and human civility towards your fellow man, will win out over any computer language every time. You will get more traffic, (and much, much more importantly — sales), by accepting that you are dealing with a real person, not that different from yourself, instead of thinking you are just a username and password trying to trick a computer.

That is not to say that spidering engines do not have weaknesses that can be exploited, (same goes for human reviewed directories but more on that a little later). they certainly do. It is only saying that to really “see” those weaknesses for what they really are, and “see” how to best take advantage of them to enable you to achieve your own placement objectives, it is a great help to be able to first understand how silly things like hidden text, re-directs and a lot of other on page goofiness is. Once you accept that you are dealing with a human being, although it may be once removed, it is easy to understand what that human being was likely trying to accomplish when they programmed the spider in the first place. Understanding and accepting that gives you a huge advantage over your competitors and opens a lot of doors into the mind of the person or persons creating the index.

It so happens that I am one of the most successful placement specialists on the planet. I’m not claiming to be “the best” or to be some kind of “guru”. I am simply telling you that I have a lot of experience in this field and I have a reputation within the industry for a reason. I really can tell you EXACTLY how to get a number 1 spot on virtually any keyword. I’m willing to bet that there are some reading this even now who can attest to my ability by pointing to their own pages at the top based on something I had addressed. I was able to start doing that by learning and accepting those basic concepts I mentioned earlier.

As long as we are going to open a topic like this, I will help where I can and I believe the best help I can give is to share those basic concepts. What you do with those concepts is up to you. One of my favorite quotes is, “I don’t mind telling you where I think the gold is buried but you have to do your own digging”.

I have said many times in the past that I accept no responsibility whatsoever if you use any advice I give and it doesn’t work. I have no control whatsoever over any action that any search service other than SearchKing may take. I have no inside deal with any service outside of the same PPC deal or trusted feed deals than any one of you could get. So, if you do anything based on what I say and it goes badly, don’t blame me!

On the other hand, I have also often said I am more than happy to accept as much credit as you are willing to give if my advice does help. Still, the purpose of my telling you anything that could apply to search service top placement is more in the way of offering some insight into a different perspective rather than just milking a little verbal pat-on-the-back out of someone. I am only relaying my take on things based on my own personal experiences in the hope of motivating grey matter and intelligent discussion, (present author excluded).

As any discussion of techniques used to get to top spots on search services tends to be heated arguments at worst and lengthy, convoluted and self-congratulatory at best, I will try to keep my offerings at a “reasonable”, (completely subjective term), length. I will discuss the few concepts I am relatively sure of one at a time and only start another discussion after the one has run its course. So here goes the first one.

MySQL provides many extentions to SQL which help performance in many common use scenarios. Among these are INSERT … SELECT, INSERT … ON DUPLICATE KEY UPDATE, and REPLACE.

I rarely hesitate to use the above since they are so convenient and provide real performance benefits in many situations. MySQL has other keywords which are more dangerous, however, and should be used sparingly. These include INSERT DELAYED, which tells MySQL that it is not important to insert the data immediately (say, e.g., in a logging situation). The problem with this is that under high load situations the insert might be delayed indefinitely, causing the insert queue to baloon. You can also give MySQL index hints about which indices to use. MySQL gets it right most of the time and when it doesn’t it is usually because of a bad scheme or poorly written query.

The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

You can request a Google robot visit at www.google.com/addurl. The robot will browse your site and index it’s contents. Expect to have to wait for a couple of weeks before this will happen.This is Google’s webdirectory and, next to the google robot, an important source of the google search API.

“Supplemental Hell” to webmasters, the issue has been lurking in places like Webmasterworld for over a year, but it was the major shake-up in late February (coinciding with the ongoing BigDaddy rollout) that finally led to all hell breaking loose in the webmaster community. You may be aware that Google has two indexes: the main index, which is the one you see when you search; and the Supplemental index, a graveyard where old, erroneous and obsolete pages are laid to rest (among others). Nobody’s disputing the need for a Supplemental index, it does indeed provide a worthy cause. But when you’re buried alive, it’s another story! Which is exactly what’s been happening: active, recent, and clean pages have been showing up in the Supplemental index. The true nature of the issue is unclear, nor has a common causing leading to it been determined.

The amount of pages on the Web that a search engine could try to index is extremely large, and the approaches that search engines attempt to use to index and rank those pages is mostly an automated effort, but that doesn’t mean that the search engines don’t have people take a look at search results, and try to gauge how relevant their automated results might be.

A search engine typically locates web pages that contain the keywords entered by a searcher within a search box. The order that those results appear are based upon a number of algorithms used by search engines which look at various factors, such as: the frequency and number of entered keywords that are within each page and the position of the entered keywords within each page.

An example might be a first page that has a keyword located in the title or near the top of the page ranking higher than a second page that has a keyword in a footer or near the bottom of such second page. That first page might be presented to a searcher before the second page because of the location of the keyword.

While this automated approach might be satisfactory to some searchers, other searchers might find rankings of pages to be inadequate or irrelevant to their needs.

How might a search engine verify page ranking results of a search algorithm with respect to the specific needs or characteristics of specific groups of users?

A recent patent application from Yahoo explores the topic, and it wouldn’t be too much of a surprise of the other major search engines employed some processes of their own to do something similar. In fact, a set of Quality Guidelines (pdf) were uncovered from Google, which provides instructions to people who manually review the pages that appear in search results from Google.

Reading Google’s patent filing it appears that they rely heavily on web site links and anchor text in their algorithm. The items below were some of the items the patent said they look for:

* Tracking of the appearance and disappearance of links over specific times
* Tracking of growth rates of links in other web sits
* Tracking of anchor text and dates established and how they change over time
* Older established links get a higher rating than newer less established links
* Fresh pages might be considered more important
* New web sites don’t normally have a lot of links, but if they come from established web sites they will be tolerated
* Older pages that don’t change very often but have incoming links growth over time can be considered fresh
* Burst link growth may indicate spamming of the index
* Anchor text should vary and not be the same from all incoming sources
* Web site link growth should be consistent and slow

Google’s index is updated every day as Google crawls the web. There pretty much is always an update going on.

Google has algorithms and data pushes that are going out on a less frequent basis. The latest were on 27 June, 28 July and 17 August.

Google’s BigDaddy update was a software infrastructure upgrade that finished in February. The BigDaddy update introduced a new way how they crawl the web.

Matt Cutts mentions in the video that another software infrastructure update is on the way. The new update should increase the quality of the search results:

“If we find out that we can improve quality by changing our algorithms or data or infrastructure, or anything else, we’re going to make that change.

The best SEO’s in my experience are the ones that can adapt, and that say ‘OK, this is the way the algorithms look right now to me, if I want to make a good site that will do well in search engines, this is the direction I want to head in next.’”