Posts Tagged ‘Inbound’
Tuesday, July 15th, 2008
here are all kinds of link generating systems out there but in my opinion the best way to get links to your blog is to write quality content that people will want to read. You can solicit links with others or sign up for different link building programs or even buy text links on other sites but the cheapest and probably safest approach is to build inbound links in a natural organic way as others link to your quality content.
Tags: blog, building programs, cheapest, Inbound, opinion, people, Quality Content, search engine optimization, systems
Posted in SEO, google, tricks | No Comments »
Tuesday, July 15th, 2008
Well it’s Google’s way and they have 60% of the market share.
Tags: engine accuracy, ethics, Google’s, Inbound, links, market, moment
Posted in SEO, google, tricks | No Comments »
Monday, June 30th, 2008
A link campaign is another way to increase your site ranking. One of the things a that a search engine calculates is how many sites in their database are linked to the site that is being optimized. Keep in mind that even though the quantity of sites linked to the site being optimized is important, the quality is probably more important.
If the sites that are linked to the site being optimized are banned by search engines or have negative content, they can actually harm your ranking severely. A good rule of thumb is to avoid controvesial sites such as adult links, gambling, and prescription drugs (unless your site is related), and or sites that are notorious for spamming.
When deciding whether or not to trade links with a particular site, try to find sites that have information relevant to yours. Considerably less “weight” in relevance is given to inbound links from sites that are not related to your site. So, in short, links from quality sites are a must.
Finding quality sites is tedious and risky. Everything from finding high PR sites to getting spam complaints makes this an error-prone task. But, it is necessary, so we scavenged the Internet for the solution.
Tags: Campaigns, considerably, gambling, Inbound, internet, Link, quality, Ranking, SEO, sites, task, weight
Posted in SEO, google | 1 Comment »
Thursday, June 26th, 2008
* Quality Content - There are all kinds of link generating systems out there but in my opinion the best way to get links to your blog is to write quality content that people will want to read. You can solicit links with others or sign up for different link building programs or even buy text links on other sites but the cheapest and probably safest approach is to build inbound links in a natural organic way as others link to your quality content.
* Notify Relevant Bloggers of your content - Whilst I don’t advocate spamming other bloggers and asking for links - I would recommend that if you write a quality post on a topic that you know will interest another blogger that it might be worth shooting them a short and polite email letting them know of your post. Don’t be offended if they don’t link up, but you might just find that they do and that in addition to the direct traffic that the link generates that it helps build your own page rank in the search engines (more on letting other bloggers know of your posts here).
* Directories - Another way to generating inbound links is to submit your links to directories. I know of webmasters who swear by the benefits of such a strategy - the first thing that they do when starting a new site is to do the rounds of directories - submitting links to key pages with appropriate keywords in the links. There are loads of directories out there - many of which offer a free submission. Ari Paparo has compiled a list of blog directories that you might want to start with.
* Inter-link your Blogs - Increasingly bloggers are starting or joining blog networks to enjoy the benefits of multiple sites and writers working together. One of the advantages of networks of sites is that they usually link to one another. In doing so you have complete control over how your sites are linked to from multiple domains. It is worth noting that you should be careful with this approach - if all your sites are hosted on the one server many think that Search Engines will work out what you’re doing and the impact will be lessened.
* Buy Links - Many professional web masters have a budget to purchase links from other highly ranked and and relevant sites. I won’t go into this too much here but you might like to read more about it in my recent post On Buying Text Links. update: I’d encourage anyone wanting to buy links to think very carefully about this. Google have been cracking down on sites that use this practice. They can’t catch everyone but some have been caught and seem to have been penalized for doing it.
* Swap Links - Similarly many bloggers swap links with other bloggers. Sometimes this happens pretty naturally (you see someone linking to you so you link back) but in many cases the links are strategic ones and formally arranged between site owners. I get daily requests for such reciprocal links (I rarely act on them). Whilst there is some benefit in such link swapping I would again advise caution here as many SEO experts believe that the search engines have methods for tracking such strategies and devaluing the links. Some try to get around this by doing indirect or triangulated links. ie instead of site A and B doign a direct swap they involve other sites. So A links to C in exchange for D (also owned by C) linking to B (also owned by A) - makes your head hurt doesn’t it!?! There are also a variety of systems around that say they’ll take care of such interlinking for you - I know many who use Digital Point’s Free C0-Op Advertising system. Personally I tend to avoid such schemes and have a policy of linking to sites I think are valuable to my readers. If they link back then so be it.
Tags: approach, Directories, engines, generate, Inbound, links, networks, quality, search engines, shooting, spamming, submission
Posted in SEO | No Comments »
Thursday, June 26th, 2008
Off site SEO techniques are as the name suggests factors from outside the site itself (ie from other sites) that impact the blog’s ranking in search engines. Many of these factors are outside the blogger’s control - however they are useful to know. The most obvious and probably most powerful offsite factor are Inbound Links (something I’ve already referred to above).
It is generally agreed that the links that point to a website are one of the most powerful way of climbing Search Engines results pages (in fact many argue it is THE most important factor). - To put it most simply - every link to your site is seen by the search engines as being a vote of confidence in your site.
Ideally Speaking - The best inbound links have three main qualities to them:
1. they are from higher ranked sites than your own
2. they are relevant to the topic you are writing about
3. they link to you using relevant keywords to your page
Tags: confidence, Inbound, ranked, relevant, techniques, writing
Posted in SEO | No Comments »
Saturday, June 21st, 2008
Link building is a targeted way of building a web sites link popularity. You may ask why is link popularity important and why does my site need it? Good Question. And the answer is because search engines like Google put a lot of emphasis on inbound links that come into a web site. The anchor text that is used to point to that inbound web page should also match the optimized phrase for the page, but that’s a different topic. Link building will over time get you to place better with the major search engines.
You can start your link building efforts by doing a search for your desired keyword or keyphrase on Google for example and contact some of the top results to see if they would be interested in exchanging links with your site. Have the code that you would like them to use to point to your web site ready to give to them when you contact them. Make sure that you have an area of your web site that is devoted to posting your relevant link exchanges. That’s right you want to exchange links with sites that have relevancy to what they will be pointing to.
Building inbound links to your web site is very powerful and if done correctly it will:
Increase web traffic to your site
Save you advertising money and time
Make you more of an authority on your subject matter
Increase your visibility in the search engines
Tags: Advertising, emphasis, Good Question, Inbound, keyphrase, Link, Link building, major search, money, optimized phrase, popularity, search engines, subject, targeted, topic, traffic, visibility, web sites
Posted in tricks | No Comments »
Friday, June 20th, 2008
It’s a well known fact that the on page contents of a web page are important to search engines. One thing that is most often over-looked however is building inbound link campaigns. According to Google, Yahoo and MSN inbound links are the single most important factor to a web sites success in ranking well and staying there.
When you optimize your web site pages you want to optimize them for keywords or keyphrases that are relevant to your industry. By doing this you are telling the search engines what keywords or keyphrases are relevant to your business.
If the keywords or keyphrases that you use are not that competitive odds are that you will get good rankings for these keywords or keyphrases. If your keywords or keyphrases are more sought after then in order to rank well you need to have inbound links coming into your web site from other web sites with those keywords or keyphrases.
The web site with the best inbound links will get the best rankings.
Tags: competitive, good, important, Inbound, keyphrases, keywords, links, optimize, rankings, search engines, VERY, web site
Posted in google | No Comments »