Posts Tagged ‘importance’

Importance of Link Building For SEO.

Thursday, June 26th, 2008

Link building is a marketing technique that is difficult to control. Nevertheless your hard work can pay off whenever you see your site at the top of the Search Engines. You should also know that it really is not as difficult as you might think to get these links. All you really have to do is go to the Search Engines and search for other web sites who have keywords that are similar to yours. Once you have done this you can then visit these web sites in search of a link exchange opportunity. If you do not see one present, then you can always email the webmaster. However, you do not want to do this too many times or you can become blacklisted.It is also a good idea to create a page on your web site telling other webmasters that you are willing to exchange links. If you choose to do this though, you need to make sure to include your contact details on this web page. Though recent experiments says that link exchange are dead, they are no longer a sound method of building links. Search engine likes one-way links more.

From there you should begin working on natural back links because these will greatly benefit your web site since they are not forced, they are of higher quality and they are also more valuable to the Search Engines. These can actually be much easier to obtain but be sure to avoid link farms and spamming.

Use your keywords in the anchor text of links

Thursday, June 26th, 2008

Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages of your blog. Keyword in links have more importance than simple text.

Use your keywords in the anchor text of links

Wednesday, June 25th, 2008

Keyword in links have more importance than simple text.

Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages on your main site.

Link keywords where they naturally appear in the body text, but again, don’t overdo it, or you’ll end up with spammy looking pages.

Use your keywords in the anchor text of links

Thursday, June 19th, 2008

Keyword in links have more importance than simple text.

Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages on your main site.

Link keywords where they naturally appear in the body text, but again, don’t overdo it, or you’ll end up with spammy looking pages.

What is PageRank?

Thursday, June 19th, 2008

# “PageRank is [only] one of the methods Google uses to determine a page’s relevance or importance.” [PageRank Explained Correctly]

# “Google uses many factors in ranking. Of these, the PageRank algorithm might be the best known. PageRank evaluates two things: how many links there are to a web page from other pages, and the quality of the linking sites. With PageRank, five or six high-quality links from websites such as www.cnn.com and www.nytimes.com would be valued much more highly than twice as many links from less reputable or established sites.” [Google Librarian Central]

# “PageRank has only ever been an approximation of the quality of a web page and has never had anything to do with the measuring of the topical relevance of a web page. Topical relevance is measured with link context and on-page factors such as keyword density, title tag, and everything else.”

How Does PageRank Work in google?

Thursday, June 19th, 2008

1. PageRank is only one of numerous methods Google uses to determine a page’s relevance or importance.
2. Google interprets a link from page A to page B as a vote, by page A, for page B. Google looks not only at the sheer volume of votes; among 100 other aspects it also analyzes the page that casts the vote. However, these aspects don’t count, when PageRank is calculated.
3. PageRank is based on incoming links, but not just on the number of them - relevance and quality are important (in terms of the PageRank of sites, which link to a given site).
4. PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)). That’s the equation that calculates a page’s PageRank.
5. Not all links weight the same when it comes to PR.
6. If you had a web page with a PR8 and had 1 link on it, the site linked to would get a fair amount of PR value. But, if you had 100 links on that page, each individual link would only get a fraction of the value.
7. Bad incoming links don’t have impact on Page Rank.
8. Ranking popularity considers site age, backlink relevancy and backlink duration. PageRank doesn’t.
9. Content is not taken into account when PageRank is calculated.
10. PageRank does not rank web sites as a whole, but is determined for each page individually.
11. Each inbound link is important to the overall total. Except banned sites, which don’t count.
12. PageRank values don’t range from 0 to 10. PageRank is a floating-point number.
13. Each Page Rank level is progressively harder to reach. PageRank is believed to be calculated on a logarithmic scale.
14. Google calculates pages PRs permanently, but we see the update once every few months (Google Toolbar).