Wednesday, June 25th, 2008
A really common format for sites right now is what l called a “Shell Site”. These sites are where the navigation is developed and then the content is shoved into that format or shell. What he found was that when a user is looking for information, shell sites are very hard to use. Because the links are the same on all navigation within the site, they don’t add anything new once they have been reviewed. Thus, when a user is looking for information, the navigation shell is usually discarded as an information source immediately.
Tags: content, discarded, handled, IMMEDIATELY, information, navigation, reviewed, Shell Site, sites, Spool, together
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Thursday, June 19th, 2008
If you are worried about the consequences of having your site hacked here are some useful info that should put your mind at ease, knowing that you know what to do in case it happens.
* Google will delete you from their index but they will restore your URL in their index as soon as they confirm that your site is clean.
If being removed from the list worries you too much remember to focus on the positive part. Since Google will be contacting you, you can do something about it IMMEDIATELY. Note too that removal from the index is just a temporary thing so don’t sweat it. As Matt Cutts pointed out in his reply to Ryan Stewart, at least your prospective customers (users who click on the link from SERPs) won’t be turned off when they appear on a hacked page. Temporary removal would result in immediate loss/decrease of traffic but being retained in SERPs may result in long term loss of customers since word of your “insecure or low quality site” might get out. Remember SEO is not just about ranking well in SERPs but is also about reputation building so look at the bright side, stop worrying, and work on your site’s security. If you’ve been hacked then clean up your site at once…even before Google detects the problem and you receive notification that your site has been removed from the index.
According to Google Webmaster Central if your site has been hacked you should immediately:
1. get your site offline
2. assess the damage
3. re-install the OS and make sure you install all the latest patches for software you news
4. restore your site
5. change ALL your passwords
6. get the site back online
Tags: confirm, google, Hacked, IMMEDIATELY, latest patches, news, offline, online, OS, passwords, re-install, restore, SERPs, site, Start, Stop, URL, working, worrying
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