What about SEO just for press releases? One of the things you look for with press release optimization is keyword density, right?
Tuesday, July 15th, 2008When you stick to specific keyword density numbers, you put yourself at risk somewhat, of hanging your hat on a shingle that will fall down later. Search engines are constantly evolving and changing how they rank web pages.
What you want to do is use your keywords high and to the left of the document. Two or three times, four times maybe. Use general guidelines and focus on the user. It’s a matter of not being too clever and ironic and being literal with the keywords you’re using. Use them high in a document and in links as opposed to saying, “Let’s shoot for a 6% keyword density every time.”