Flagship Content and SEO
Thursday, June 26th, 2008Flagship content is naturally keyword rich. As a central component of your blog, it should focus on your main message and therefore contain tons of your keywords. When writing your cornerstone content, you should focus on creating value for your readers - after all, compiling a useful resource is one of the ways to generate incoming links. One of the things that your flagship posts should accomplish is to answer the most relevant questions that people searching for your content are asking. Ask yourself “what kind of content would ensure that my readers get the most out of my blog?”
When you place flagship content with a high keyword density in a prominent position on your blog and reference it in future posts, it helps to promote the post in search engines and makes it more liked to be linked to by others. Amazing flagship content has the potential to go viral, because a useful flagship post or series of posts gives people something to link to, recommend, and remember.