Tryangled Solutions web designing tips tricks

Bandwidth is a term that has several different meanings depending on the context. When talking about bandwidth in terms of Web Hosting it refers to the amount of data that transfers into and out of your web hosting account. Incoming data can include requests for web pages, email, FTP requests, and FTP uploads, while outgoing data includes file transfers, web pages, and email. Each hosting account is allocated a certain amount of bandwidth per month. Common figures for bandwidth range from 3 GB for small personal sites up to 200 GB for large business systems.

How much bandwidth do you need? This depends on the amount of traffic your website receives as well as the content. Web pages made up of text and a few pictures are very small in size but if you get thousands of visitors each day you may need a lot of bandwidth. On the other hand website content consisting of downloadable files such as software, music or video is much larger in size, so even if your traffic is fairly low you may need extra bandwidth.

The best way to calculate the amount of bandwidth you need is to calculate the size of your downloadable content and multiply by the number of visitors you receive each month. Add to that the number of emails sent and received and other content such as FTP uploads. The figure you come up with should be pretty accurate because it is unlikely that every visitor to your site is going to download every file or view every page. This will give you a bit of margin to play with.

As your web site grows and as you receive more traffic you may have to increase your bandwidth allotment accordingly. It is better to plan ahead and arrange with your web host for a larger hosting package rather than wait until you go over your limit. Check with your host to see what their policy is in regards to exceeding your bandwidth. Some will allow you to go over by a certain amount while others will shut down your site and demand that you upgrade your account before resuming service. It is always best to keep track of how much bandwidth you are using and anticipate when you need to upgrade.

If you feel that you have sufficient bandwidth and would prefer not to upgrade you may be able to ‘throttle’ traffic if you are approaching your monthly limit. Some hosts offer this service as a way to limit incoming requests or to exclude requests once a certain number has been reached.

There are several throttling options. You can limit the number of incoming requests by specifying an idle time between requests. This causes incoming requests to be delayed by a specified amount of time if too many are arriving at once. Other options are to impose a limit on data transfer within a certain time period or to limit the number of requests for a certain file. The speed of transfers can also be capped at a certain level. Throttling may not be a good idea if you depend on web traffic for your business. If your pages are slow to load or if users can’t access files they are looking for they may give up and move on to another site. If you have a lot of free content, though, throttling can be useful for keeping your hosting budget within a certain amount.

The latest statistical figures released by the state-owned China Internet Network Information Center reveals that China is due to surpass the United States as the nation with the most Internet users, some time this year.

The figure reported by the Chinese government institution was a 53 percent jump from 137 million Chinese Internet users reported at this time last year. The Sydney Morning Herald reports: China says number of Internet users rises to 210 million, could overtake US this year

“Currently China’s online population is about 50 million less than that of the United States and is the world’s second-largest,” the agency, also known as CNNIC, said on its Web site. “CNNIC forecasts that (China) will become the largest online country in 2008,” it said.

The U.S. Census Bureau said last year that about 218 million of the country’s 310 million people used the Internet.

China promotes Internet use for education and business but tries to block the public from seeing material deemed pornographic or that opposes communist rule.

This latest figure only consolidates the fact that China is a very ripe market for web hosting. With a population of 1,323,128,240 [over 1.3 billion], China currently ranks as the most populous country in the world with the USA coming 3rd after India. China’s current population is 19.83% of the world’s total population whilst that of the USA is 4.55%. Economists are predicting that China and India would be the world’s next super-powers in as soon as ten years time, going by the strong annual economic growth the two countries have been marking over the years.

Having realised all the above-stated points, many of the leading dot-com companies have opened shop in China to reap from the economic windfall: Google, Paypal, ebay, Microsoft, Yahoo etc

Now, China is not exactly a virgin market if the figures by WebHosting.info are anything to go by. Chinese web hosts share 2,735,314 domains amongst themselves whilst Chinese ICANN-accredited registrars have registered 3,275,345 generic domain names.

My point is simple: web hosting firms in other parts of the world that can target a section of their marketing website at the Chinese population stand to reap economic benefits from China’s fast-growing Internet population. A website with a Chinese language version would be a first step though its important to point that many educated Chinese individuals can handle the English language fairly well. Read my previous post for some more ideas about how to go about this: SEO Web Hosting and how its good for you

When you’re writing for your audience, your content focus, post timing and areas of interest will all become associated with your personal style. If you vary widely from that style, you risk alienating folks who’ve come to know you and rely on you for specific data. Thus, if you build a blog around the idea of being an analytical expert in your field, don’t ignore the latest release of industry figures only to chat about an emotional issue - deliver what your readers expect of you and crunch the numbers. This applies equally well to post frequency - if your blog regularly churns out 2 posts a day, having two weeks with only 4 posts is going to have an adverse impact on traffic. That’s not to say you can’t take a vacation, but you need to schedule it wisely and be prepared to lose RSS subscribers and regulars. It’s not fair, but it’s the truth. We lose visitors every time I attend an SES conference and drop to one post every two days (note - guest bloggers and time-release posts can help here, too).
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