Posts Tagged ‘concepts’

BASIC CONCEPTS OF SEO

Wednesday, September 24th, 2008

There are some basic concepts that all search services have to follow. They all follow certain concepts because they are all driven by humans and humans are governed by certain laws of nature. While there are many things different about spidering engines compared to human reviewed directories, specifically in terms of scalability, there are some very important things that are the same. They are the same because whether it is a human doing the indexing and categorizing or a computer program, such as a spider, the spider was programmed by a human and therefore, it can only do what a human told it to do within the limitations of the technology available at the time. The spider is going to do it’s best to emulate what a human would do. It will do whatever it is told to do by a human much faster, but without the skills that are unique to the dominant species.

The moral of the story is, if you want to achieve top placements within an index, whether spider based or human reviewed, you simply have to “think” like a human as opposed to trying to “think” like a computer program. Logic, common sense and human civility towards your fellow man, will win out over any computer language every time. You will get more traffic, (and much, much more importantly — sales), by accepting that you are dealing with a real person, not that different from yourself, instead of thinking you are just a username and password trying to trick a computer.

That is not to say that spidering engines do not have weaknesses that can be exploited, (same goes for human reviewed directories but more on that a little later). they certainly do. It is only saying that to really “see” those weaknesses for what they really are, and “see” how to best take advantage of them to enable you to achieve your own placement objectives, it is a great help to be able to first understand how silly things like hidden text, re-directs and a lot of other on page goofiness is. Once you accept that you are dealing with a human being, although it may be once removed, it is easy to understand what that human being was likely trying to accomplish when they programmed the spider in the first place. Understanding and accepting that gives you a huge advantage over your competitors and opens a lot of doors into the mind of the person or persons creating the index.

It so happens that I am one of the most successful placement specialists on the planet. I’m not claiming to be “the best” or to be some kind of “guru”. I am simply telling you that I have a lot of experience in this field and I have a reputation within the industry for a reason. I really can tell you EXACTLY how to get a number 1 spot on virtually any keyword. I’m willing to bet that there are some reading this even now who can attest to my ability by pointing to their own pages at the top based on something I had addressed. I was able to start doing that by learning and accepting those basic concepts I mentioned earlier.

As long as we are going to open a topic like this, I will help where I can and I believe the best help I can give is to share those basic concepts. What you do with those concepts is up to you. One of my favorite quotes is, “I don’t mind telling you where I think the gold is buried but you have to do your own digging”.

I have said many times in the past that I accept no responsibility whatsoever if you use any advice I give and it doesn’t work. I have no control whatsoever over any action that any search service other than SearchKing may take. I have no inside deal with any service outside of the same PPC deal or trusted feed deals than any one of you could get. So, if you do anything based on what I say and it goes badly, don’t blame me!

On the other hand, I have also often said I am more than happy to accept as much credit as you are willing to give if my advice does help. Still, the purpose of my telling you anything that could apply to search service top placement is more in the way of offering some insight into a different perspective rather than just milking a little verbal pat-on-the-back out of someone. I am only relaying my take on things based on my own personal experiences in the hope of motivating grey matter and intelligent discussion, (present author excluded).

As any discussion of techniques used to get to top spots on search services tends to be heated arguments at worst and lengthy, convoluted and self-congratulatory at best, I will try to keep my offerings at a “reasonable”, (completely subjective term), length. I will discuss the few concepts I am relatively sure of one at a time and only start another discussion after the one has run its course. So here goes the first one.

Mysql-Test your MySQL queries inside a MySQL GUI before coding them

Thursday, July 24th, 2008

Before you start coding your application with PHP or whatever remember to test out your MySQL in your MySQL GUI such as SQLYOG or even the CLI

What are the advantages?

* You don’t have to worry about the Script/MySQL syntax clashes (quoting etc)
* You only have to think MySQL and not say PHP as well
* You can see the data produced or not produced
* You can test your concepts

Search engine optimization-Page Rank

Tuesday, July 15th, 2008

Search engine ranking algorithms are closely guarded secrets, for at least two reasons: search engine companies want to protect their methods from their competitors, and they also want to make it difficult for web site owners to manipulate their rankings.

That said, a specific page’s relevance ranking for a specific query currently depends on three factors:

* Its relevance to the words and concepts in the query
* Its overall link popularity
* Whether or not it is being penalized for excessive search engine optimization (SEO).

Examples of SEO abuse would be a lot of sites linked to each other in a circular scam, or excessive and highly ungrammatical stuffing with keywords.

Factor 2 was innovated by Google with PageRank.  Essentially, the more incoming links your page has, the better.  But it is more complicated than that:  indeed, PageRank is a tricky concept because it is circular, as follows:   Every page on the Internet has a minimum PageRank score just for existing.  85%  (at least, that’s the best known estimate, based on an early paper) of this PageRank is passed along to the pages that page links to, divided more or less equally along its outgoing links.   A page’s PageRank is the sum of the minimum value plus all the PageRank passed to it via incoming links.

Although this is circular, mathematical algorithms exist for calculating it iteratively.

In one final complication, what I just said applies to “raw PageRank.”   Google actually reports PageRank scores of 0 to 10 that are believed to be based on the logarithm of raw PageRank (they’re reported as whole numbers).   And the base of that logarithm is believed to be approximately 6.

Anyhow, there are about 30 sites on the Web of PageRank10, including Yahoo, Google, Microsoft, Intel, and NASA.  IBM, AOL, and CNN, by way of contrast, were only at PageRank 9 as of early in 2004.

Further refinements in link popularity rankings are under development.  Notably, link popularity can be made specific to a subject or category; i.e., pages can have different PageRanks for health vs. sports vs. computers vs. whatever.  Supposedly, AskJeeves/Teoma already works that way.

It is believed that Inktomi, Altavista, et al. use link popularity in their ranking algorithms, but to a much lesser extent than Google.  Yahoo, owner of Inktomi, Altavista, Alltheweb, is rolling out a new search engine, which reportedly includes a feature called Web Rank.  More on how that works soon.

SEO is Not an Advertising Model Like PPC

Thursday, June 26th, 2008

Search Engine optimization is a technique and series of services that best helps when there are quality contents around. PPC is pay-per-click advertising, one of the marketing techniques. There is always a misconception among people of the online world where there is clashes of Search Engine Optimization with PPC campaigns. The scenario now is that pay -per-click advertisements and the prices starts to rise and shrinking is happening in the margins. This has demanded the corporations and the website owners to start the investments in organic SEO quite larger. But these investments may prove frustrating are what experienced people feels. The following article will emphasize on the subject.

SEO is known for the incapability in estimating the results and the time consumed to feel the success always leaves the SEO investments hard to pin down. This adds more to the elusiveness when the misconception about PPC and SEO arises. People do think that they are one and the same. The essential difference that the people have on these two concepts is the rapidity. But this is a myth. PPC is faster but different in the terms of results. SEO id slower indeed, but is different of PPC. To understand the SEO results, it is essential to know hoe SEO techniques were implemented. Profound impacts can be drawn with optimized SEO techniques.

With this background, let us understand that Pay Per Click is a campaign of marketing. This model in which advertisement is paid is obviously an advertising model. But it is to be noted that Search Engine Optimization is not advertising. Thus this small difference can essentially define the difference between PPC and SEO.

Now it becomes important to know how PPC and Search Engine Optimization are connected with each other. Consider the following argument and decide the relationship between Search Engine Optimization and Pay Per Click Advertising.

We all know how online world has influenced people around the world. The consumers all around the world have told that the information from the sites helps in choosing a product. People visit websites even before going for a movie. They visit a website before going for shopping. Thus the information in the web pages affects the customers greatly. Now you may understand how contents are important for online world. These contents are used only as a SEO tool and it is the integral part of Search Engine Optimization. But PPC is not.