Posts Tagged ‘backlinks’

Search engine optimization-The Way Backlinks Are Counted

Friday, July 18th, 2008

Similar to the history of your site, the history of the links to your site have gained importance. As was noted in Google’s patent application #20050071741 titled, “Information retrieval based on historical data,” links, like sites, gain weight over time. This point was further clarified in the latest update as sites with longstanding links gained strength while sites with many new links did not see significant ground gained. The “sandbox” on links is functioning in fractions in that after a period of time a link will gain part of it’s weight, after a bit longer, it will gain more, etc. (the exact length of time is of course a closely guarded secret by Google and likely changes as their algorithm does). This means your link building today won’t create any substantial effect on your Google rankings until months down the road.

Additionally, the relevancy of links to your site is still important however Google’s ability to determine relevancy appears to have improved. Pages no longer have to containing the exact keyword phrases to be relevant but rather have to be from related industries. For example, a link to an SEO site from a web design site would be considered relevant even though the keywords on the page are not specifically related to SEO.

Natural links have gained weight over unnatural links. Links that are contained within content areas of a page will be weighted more strongly that links that appear alone or in a directory-style (like reciprocal links pages) as they are considered more natural. When you are having links built to your site try to get them placed within the content (within the description portion of your reciprocal link for example). Also, in link building you will want to insure you’re varying the terms of your anchor text. Creating hundreds of links with identical anchor text will quickly be detected as a link building effort (i.e. not natural) and thus will carry little weight. Different anchor text for your links will appear more natural and thus will have a more positive impact on your rankings.

20 Tips for More Efficient Google Searches

Monday, July 14th, 2008

For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine.

But instead of just typing in a phrase and wading through page after page of results, there are a number of ways to make your searches more efficient.

Some of these are obvious ones, that you probably know about. But others are lesser-known, and others are known but not often used. Use this guide to learn more about, or be reminded of, some of the best ways to get exactly what you’re looking for, and quickly.

1. Either/or. Google normally searches for pages that contain all the words you type in the search box, but if you want pages that have one term or another (or both), use the OR operator — or use the “|” symbol (pipe symbol) to save you a keystroke. [dumb | little | man]

2. Quotes. If you want to search for an exact phrase, use quotes. ["dumb little man"] will only find that exact phrase. [dumb "little man"] will find pages that contain the word dumb and the exact phrase “little man”.

3. Not. If you don’t want a term or phrase, use the “-” symbol. [-dumb little man] will return pages that contain “little” and “man” but that don’t contain “dumb”.

4. Similar terms. Use the “~” symbol to return similar terms. [~dumb little man -dumb] will get you pages that contain “funny little man” and “stupid little man” but not “dumb little man”.

5. Wildcard. The “*” symbol is a wildcard. This is useful if you’re trying to find the lyrics to a song, but can’t remember the exact lyrics. [can't * me love lyrics] will return the Beatles song you’re looking for. It’s also useful for finding stuff only in certain domains, such as
educational information: ["dumb little man" research *.edu].

6. Advanced search. If you can’t remember any of these operators, you can always use Google’s advanced search.

7. Definitions. Use the “define:” operator to get a quick definition. [define:dumb] will give you a whole host of definitions from different sources, with links.

8. Calculator. One of the handiest uses of Google, type in a quick calculation in the search box and get an answer. It’s faster than calling up your computer’s calculator in most cases. Use the +, -, *, / symbols and parentheses to do a simple equation.

9. Numrange. This little-known feature searches for a range of numbers. For example, ["best books 2002..2007] will return lists of best books for each of the years from 2002 to 2007 (note the two periods between the two numbers).

10. Site-specific. Use the “site:” operator to search only within a certain website. [site:dumblittleman.com leo] will search for the term “leo” only within this blog.

11. Backlinks. The “link:” operator will find pages that link to a specific URL. You can use this not only for a main URL but even to a specific page. Not all links to an URL are listed, however.

12. Vertical search. Instead of searching for a term across all pages on the web, search within a specialized field. Google has a number of specific searches, allowing you to search within blogs, news, books, and much more:

* Blog Search

* Book Search

* Scholar

* Catalogs

* Code Search

* Directory

* Finance

* Images

* Local/Maps

* News

* Patent Search

* Product Search

* Video

13. Movies. Use the “movie:” operator to search for a movie title along with either a zip code or U.S. city and state to get a list of movie theaters in the area and show times.

14. Music. The “music:” operator returns content related to music only.

15. Unit converter. Use Google for a quick conversion, from yards to meters for example, or different currency: [12 meters in yards]

16. Types of numbers: Google algorithms can recognize patterns in numbers you enter, so you can search for:

* Telephone area codes

* Vehicle ID number (US only)

* Federal Communications Commission (FCC) equipment numbers (US only)

* UPC codes

* Federal Aviation Administration (FAA) airplane registration number (US only)

* Patent numbers (US only)

* Even stock quotes (using the stock symbol) or a weather forecast regarding the next five days

17. File types. If you just want to search for .PDF files, or Word documents, or Excel spreadsheets, for example, use the “filetype:” operator.

18. Location of term. By default, Google searches for your term throughout a web page. But if you just want it to search certain locations, you can use operators such as “inurl:”, “intitle:”, “intext:”, and “inanchor:”. Those search for a term only within the URL, the title,
the body text, and the anchor text (the text used to describe a link).

19. Cached pages. Looking for a version of a page the Google stores on its own servers? This can help with outdated or update pages. Use the “cached:” operator.

20. Answer to life, the universe, and everything. Search for that phrase, in lower case, and Google will give you the answer.

Free One Way Backlinks

Monday, July 14th, 2008

Nowadays I think pretty much every webmaster and web site owner knows that if you can get more quality backlinks to your web site, it can help you improve your rankings in search engines (especially Google). The higher your rank in search engines, that is to say the nearer the top of the search results you are for searches on relevant keywords, the more traffic that your web site will get. And, the more traffic that your web site gets, the more money you can make, whether it is from selling your own products and services, from commissions on sales of affiliate products, or from advertising programs such as Google AdSense.

One obvious way to get links to your site is to exchange links with other sites. As much as anything is, this might be considered a traditional form of web site promotion. Exchanging links is however time consuming, since you need to spend time finding sites to swap links with, and you must then set up the links and monitor them on an ongoing basis. Another disadvantage of each exchanging links, is of course that you are not just links coming into your site, you also linking to, and sending traffic to, other sites.

If you want other sites to link to you, without having to link back, there are several options:

1. You may be able to find some directories that accept free submissions. Of course, the number of good quality directories that accept free submissions is usually quite limited - as too many free submissions will tend to result in a good quality directory quickly turning to junk.

2. You may be able to pay other sites to link to you. Of course this can cost quite a bit of money, and you may also find that search engines take a dim view of such activity - perhaps penalizing or evening banning your site from their listings!

3. You can provide interesting content on your site (known as “link bait”) and simply hope that people choose to link to it. Of course, you may get lucky, but this approach is hit and miss to put it mildly.

4. You can write articles and submit them to article directories. This is actually the best option, since writing a few hundred words about a topic which relates to your business and which you already know something about, is not too difficult. When you submit your article to a directory, you will be allowed to include a “resource box” or “bio” section, which may contain a backlink to your own web site. Additionally, since there are hundreds of article directories, even writing a single article can result in hundreds of backlinks. Of course, the difficulty is that submitting to hundreds of directories can take a lot of effort if done manually - so I’d suggest you invest in some article submitter software, and automate the process. Don’t expect massive results from just one article, but if you make writing and submitting articles a regular activity, over time, it can lead to some impressive results.

how do you get backlinks?

Thursday, June 26th, 2008

* The first thing to do to get high-quality links is to submit your blog and RSS feed to blog search engines and directories.

Start by submitting your blog to all the directories listed on this page:

* Link exchanging with other similarly-themed blogs will help you to form richly interlinked networks or communities.
* If you find an interesting article on another blog, link to it generously. The trackback will become a link back to your blog.
* Lastly posting legitimate comments in response to posts on other blogs will help you get backlinks. Regularly post legitimate comments in similarly-themed blogs with high traffic to get many backlinks.

Get backlinks from other blogs

Thursday, June 26th, 2008

You need as many links as possible to link back to your posts or blog because it will help you build pagerank and get your blog to rank higher in search engines. The more links you have the higher your blog is ranked in Technorati helping your blog to be found easily.

Get backlinks from other blogs or websites

Wednesday, June 25th, 2008

Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search engine listings.

I’ve seen many people recommend Blogrolling as one method of building links to your blog.

BlogRolling is a one-stop linklist manager for your blog or journal. But all this service actually does is give you a bit of javascript code that “calls” the links.

As far as search engine rankings go, this method of linking is of little use, because spiders can’t read external javascript code.

Instead I recommend that you focus your linking efforts on the methods here.

Submitting to Blog Search Engines and Directories:

Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links back to your blog.

Here is the best list I’ve found of places to submit your feed or blog.

Best Blog Directory And RSS Submission Sites

Link Exchanges:

Many similarly-themed blogs are often willing to exchange links with other blogs and form richly interlinked networks or communities. Link exchanges with other blogs are easy to implement with most blogging software.

Trackbacks:

You can also get links back to your blog using trackbacks. One of the disadvantages of using Blogger is that it does not automatically create trackback urls that others can use to link back to your posts.

Haloscan is a free service that will automatically add comments and trackbacks to your Blogger blog.

But if trackbacks are an important component of your linking strategy, I would advise using another software or system that adds this feature automatically.

Comments:

You can also get back links to your blog by posting legitimate comments in response to posts on other blogs.

Get backlinks from other blogs or websites

Thursday, June 19th, 2008

Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search engine listings.

I’ve seen many people recommend Blogrolling as one method of building links to your blog.

BlogRolling is a one-stop linklist manager for your blog or journal. But all this service actually does is give you a bit of javascript code that “calls” the links.

As far as search engine rankings go, this method of linking is of little use, because spiders can’t read external javascript code.

Instead I recommend that you focus your linking efforts on the methods here.

Submitting to Blog Search Engines and Directories:

Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links back to your blog.

Here is the best list I’ve found of places to submit your feed or blog.

Best Blog Directory And RSS Submission Sites

Link Exchanges:

Many similarly-themed blogs are often willing to exchange links with other blogs and form richly interlinked networks or communities. Link exchanges with other blogs are easy to implement with most blogging software.

Trackbacks:

You can also get links back to your blog using trackbacks. One of the disadvantages of using Blogger is that it does not automatically create trackback urls that others can use to link back to your posts.

Haloscan is a free service that will automatically add comments and trackbacks to your Blogger blog.

But if trackbacks are an important component of your linking strategy, I would advise using another software or system that adds this feature automatically.

Comments:

You can also get back links to your blog by posting legitimate comments in response to posts on other blogs.

Getting your blog out there with rssHugger

Monday, June 16th, 2008

rssHugger is a unique website that aims to bring bloggers and readers together. rssHugger aims to provide blog owners with a unique easy-to-use way to promote their blogs by sending them traffic, building backlinks for search engine optimization, as well as attracting new rss subscribers if the content is interesting to the reader.

Backlinks to yoru website are very improtant of internet marketing as they aid the process of search engine optimisation by including your keywords in the anchor text of links back to your website.

The most improtant part of rssHugger is that of building readership for your writings.