Posts Tagged ‘audience’
Tuesday, July 15th, 2008
Press releases have short lived usefulness in terms of news search because after a few weeks or a month, they get displaced by new news. It depends on how they are distributed and published. If there’s a goal to rank well on competitor names, there are other things you can do that will be more effective. I don’t think ranking for competitor names is a productive strategy as ranking well for things that are meaningful for your audience.
Tags: audience, distributed, Effective, few weeks, good, idea, list competitors, meaningful, month, new news, press release, purposes, Ranking, search because, strategy
Posted in SEO, google, tricks | No Comments »
Friday, June 20th, 2008
Quantcast has officially launched its Media Planner, a free online audience measurement tool that the company says is one of a kind offering, “census level” data about Web site traffic and audiences.
Media Planner was previously “soft-launched” without a name in early May, noted Adam Gerber, CMO of Quantcast, which provides traffic and audience reports
Tags: audience, census level, CMO, Gerber, May, Measurement, media, offering, officially, Planner, provides, Quantcast, reports, site, soft-launched, Tool, traffic
Posted in Uncategorized | No Comments »
Thursday, June 19th, 2008
Yahoo’s decision is out. According to Yahoo! “After careful evaluation, the Board believes that Microsoft’s proposal substantially undervalues Yahoo! including our global brand, large worldwide audience, significant recent investments in advertising platforms and future growth prospects, free cash flow and earnings potential, as well as our substantial unconsolidated investments.” Some Yahoo! shareholders do not agree with this assessment though and think that the $31-a-share bid is actually generous.
With no Yahoo! stocks to think about though, what’s clear is that we can start focusing on our SEO projects again and stop obsessing about the possible Yahoo!-MSN merger and its effect on the search scene. If you feel like dissecting the might-have-beens though all you need is to Google (^_^) any variation of the Yahoo!-MSN merger to find opinions all over the blogosphere.
Tags: assessment, audience, blogosphere, Board, clear, decision, earnings, evaluation, global, investments, merger, Microsoft, Microsoft’s, MSN, obsessing, Offer, projects, Rejects, SEO, significant, substantial, substantially, undervalues, worldwide, Yahoo
Posted in news | No Comments »
Thursday, June 19th, 2008
When you’re writing for your audience, your content focus, post timing and areas of interest will all become associated with your personal style. If you vary widely from that style, you risk alienating folks who’ve come to know you and rely on you for specific data. Thus, if you build a blog around the idea of being an analytical expert in your field, don’t ignore the latest release of industry figures only to chat about an emotional issue - deliver what your readers expect of you and crunch the numbers. This applies equally well to post frequency - if your blog regularly churns out 2 posts a day, having two weeks with only 4 posts is going to have an adverse impact on traffic. That’s not to say you can’t take a vacation, but you need to schedule it wisely and be prepared to lose RSS subscribers and regulars. It’s not fair, but it’s the truth. We lose visitors every time I attend an SES conference and drop to one post every two days (note - guest bloggers and time-release posts can help here, too).
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Tags: analytical, associated, audience, churns, content, Create, Expectations, figures, Fulfill, ignore, Impact, interest, personal, post, readers, RSS, SES conference, timing
Posted in Uncategorized | No Comments »
Thursday, June 19th, 2008
Visitor tracking software can tell you which posts your audience likes best, which ones don’t get viewed and how the search engines are delivering traffic. Use these clues to react and improve your strategies. Feedburner is great for RSS and I’m a personal fan of Indextools. Consider adding action tracking to your blog, so you can see what sources of traffic are bringing the best quality visitors (in terms of time spent on the site, # of page views, etc). I particularly like having the “register” link tagged for analytics so I can see what percentage of visitors from each source is interested enough to want to leave a comment or create an account.
Tags: account, Analytics, Attention, audience, comment, Consider, enough, Feedburner, Indextools, page views, Pay, posts, register, RSS, strategies, tracking, Visitor, which
Posted in Uncategorized | No Comments »