Archive for the ‘SEO’ Category

The Essence of Article Development and Article Submission

Friday, September 26th, 2008

Content - The internet is stuffed with content. Short literary pieces, long novels, lovely poems, extravagant marketing lines, or simple classified ads – the internet revolves around content. It is one of the more popular, if not the most important, factors in web search technology.

Content plays a vital role in the filing or classifying of different websites according to their different categories. Keywords, existing within a particular content, are some of the driving forces behind Search Engine Optimization and other web technologies implemented by major Search Engines like Google, Yahoo and MSN. It is real for many websites that the quality of their page content can affect their search engine rankings as well as audience traffic.

A website with quality and catchy content tends to get more attention online.

Many people online are seeking for quality information from various sources. If your website or article provides the right details that many users need, chances are your website or article would be visited often and would get very good rankings online. However if you have a poorly written article or page content, then users would most likely shun away from your website and just forget about it.

Article Submission is the strategy of sending out articles to article directories so that they can be viewed and shared with other websites online. Article Submission is only an effective strategy if the article or content being promoted is also worth reading. If an article is catchy or well-written then chances are, many websites would love re-posting your article on their web pages. And this is where real action begins.

In the world of SEO or Search Engine Optimization and Online marketing, content that is promoted on other websites tend to benefit the source or the one who wrote the content.

In Search Engine Optimization, if your articles contain various links that point to your website, and if many people re-posted your article with the links on their websites, then you’ve hit a very good goal. For these inbound links coming from your articles on other people’s websites contribute to your page’s SEO score. And the higher your score, the better your rank in the Search Engines.

Article Submission is really effective if you submit quality content to multiple article directories. If you submit quality articles to a hundred article directories everyday, then you’ve created plenty of opportunities for people to have access or to read your article. This does not only help with your marketing, but can also improve your website ranking.

However, it should be duly noted, that your article should be placed under the proper category when submitting it. There are often penalties given to those websites which post or re-post articles which are not categorically related. So it’s best to shun away from that practice.

Another thing to remember when doing article development and article submission is to emphasize on the keywords which relate to your website. Having sufficient and high-quality keywords can impact your article status on various search engines and directories. The more optimized your keyword is, the better the classification and ranking on the search engines.

So remember that creating content or articles online, helps your website. Submitting those articles to various article directories can also greatly affect your website rankings on the Search Engines.

Link Building: One Way Linking Strategies

Friday, September 26th, 2008

Online links and politics – Are there similarities?

There was an earlier article that was developed which likened online websites with real-life communities. That article went so far to try and establish the similarity between real-life neighbors and online reciprocal linking neighbors. Now this article will talk about one way linking and how it is very similar to real-life politicking.

Every person in the planet has his or her own personal views, agendas, and political leanings. Some people may not support a particular politician without getting something from them in return, while some are just avid fanatics of a particular candidate just because they like what that politician represents.

Very similar to one-way links online – most of the well-informed websites would not think of directly linking or supporting another website without getting something (a reciprocating link) in return; while others directly link with a ‘popular’ site just because they like or love the content or what it has to say.

These “politicians” or what can be referred to as Future-High-PR sites often resolve to a lot of politicking or online strategies just to be able to get plenty of support from the masses. One of the more famous online strategies to getting one way links is through email marketing. Telling webmasters that the site or page has something great to offer their online visitors can sometimes prove very tempting and can merit an inbound link. Sending out HTML-based newsletters can also be very useful, especially if the outbound emails can be tracked and can be reconciled with the inbound traffic and generated links.

Another excellent strategy is through social communities. Posting messages on social networks about tempting offers or supporting a group cause do have its merits. Link baits on the social networks will also give the site the opportunity to expose their content more, and thus generate inbound traffic.

Those who will heed the “politicking” of these Future-High-PR sites would want to be closely associated with them, and thus inbound links will be formed. Posting link baits are very common on social networks. Utilizing link baits to get better traffic from a particular social class and age group which may be interested in what you have to say or to the content of your site can be categorized as potential inbound links.

Blog comment posting is also an excellent strategy to gain widespread exposure on blogging networks. Finding categorically related blogs and posting some “useful” message on their comment sections can be very beneficial. And one of the best ways to gain inbound links is by writing articles and submitting them to various article directories, while adding an inbound link to your site on the resource section of the article. That way, people will be able to trace where the article came from.

There are plenty of ways to get one way links. Using white-hat strategies is always encouraged. Black hat strategies can get you penalized or banned. It’s better to read and follow the guidelines set forth by the different search engines to have an idea on how they rank and track different websites online.

Better Search Engine Placement through a Combination of SEO Strategies

Friday, September 26th, 2008

Most webmasters understand that an increase in web traffic to their websites means a higher return on their investment, and continuous influx would guarantee that they too would be able to realize what every webmaster dreams of achieving online: unparalleled success in a borderless market.

Search Engine Optimization methods have been utilized by most successful webmasters who believe that a diversified, yet organized tasks have far-reaching results than those done one at a time, with no defined purpose.

Yes, a singular approach to search engine optimization may not be enough, but rather a synergy of techniques would often prove effective in achieving higher ranking.

Gaining the top ranks using Search engine optimization may not be possible using just one campaign or marketing strategy. Multiple strategies, which involve the optimization of the pages of your website, as well as making sure that its graphics are compliant with the requirements of search engines, and employing off-site marketing strategies like search keyword density trending and link development are effective in gaining better ranks on the search engines.

There are plenty of factors that can add color to your position on the Search Engines. Google, Yahoo, MSN, AOL, and Ask Jeeves are but some of the top search engines visited by online companies and search engine optimization managers who want to find out about their ranking positions.

Search engine optimization is getting a better response from web internet users as well as web marketing and promotions managers these days as an excellent search ranking mechanism they can employ that often translates to better audience traffic and faster ROI.

A multi-pronged Search engine optimization and online marketing project will certainly increase your visitor traffic and post the site to the top spot of the search ranking results. Understanding the needs and wants of the target online audience and providing for them can greatly aid the promotions efforts.

To better understand SEO techniques, three (3) basic methods have been highlighted below. There are thousands more ways to get your site on the top spots of the search engines, but you can start with these 3:

STEP 1: Writing Articles and Blogs

Very important details in Search engine optimization or SEO are content and keywords. Pages of a website call for properly optimized keywords or key phrases woven into quality articles to aid them to rank better and get listed well on the Search Engines.

STEP 2: Submitting Content

Submissions of properly optimized articles or content to content directories do not only help in the promotion of web pages or products, but it can also improve a website’s SEO score. Content submission directories are also good sources of one-way links to a particular site.

STEP 3: Building Links

Several websites that reciprocate links with each other must be importantly from the same category or keyword topic. Exchange links help in traffic sharing between two websites.

You may test different combination of strategies from time to time, but never fail to examine results. Make a comparison study of the strengths and weaknesses of each campaign in order to establish those strategies that truly work.

To avoid “hit or miss”, vigilance in determining feedback on each campaign is not only necessary – it’s crucial.

PS: Also read, Do it yourself SEO.

PPS: If you like this article please visit seocontest2008 to learn more about this exciting seo contest.

What is SEM & SEO?

Wednesday, September 24th, 2008

* Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.
* Search Engine Optimisation (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.
* Search Engine Optimisation typically includes keyword research and development, competitive analysis and industry benchmarking, backend coding optimisation, website submissions and results reporting.

The Quality of SEO Content

Wednesday, September 24th, 2008

Before starting the first step of the lesson, you are requested to read an article. Don’t worry; I have no plans to bother you more than this simple request. Although all the articles in this web are good as the same as the Search article, I recommend you to read the Search one. After reading it, we can start with the first step of writing SEO contents.
The Search article is a great example of how SEO contents should be written. The self-expression of the text is average, but despite it, it is a high standard of SEO content. Why is that? Well, you always should remember the next rule, which will lead you to a very safe success in the process of writing SEO contents - writing reliable data and using a classic structure of text are the key. Let’s try to be more coherent; when you write SEO content, no matter what issue it contains, try to avoid from false ideas and search for reliable sources. In addition, try to use a classic structure, don’t write a cumbersome text: start with introduction, continue with deep structure (the main content) and finish with summary of the article. Why it’s so important? SEO is a marketing system, if you want to reflect a well profile of your company, business or anything else; your web site is your visit card. Traffic at your web pages will not serve your main goal if quality and reliability are missing. Don’t forget, SEO content is an important and necessary method, but it is not a goal.

SEO Concepts Approach

Wednesday, September 24th, 2008

We understand the challenges and demands faced by organzations whether in launching new online initiatives or in, analyzing your existing business and moving to profitability

SEOConcepts takes it’s experience in online marketing, ecommerce and warehousing in helping you define the best approach in a no nonsense going forward plan.

SEOConcepts can handle an overall evaluation of your business or easily assess only the areas you are looking to outsource.

BASIC CONCEPTS OF SEO

Wednesday, September 24th, 2008

There are some basic concepts that all search services have to follow. They all follow certain concepts because they are all driven by humans and humans are governed by certain laws of nature. While there are many things different about spidering engines compared to human reviewed directories, specifically in terms of scalability, there are some very important things that are the same. They are the same because whether it is a human doing the indexing and categorizing or a computer program, such as a spider, the spider was programmed by a human and therefore, it can only do what a human told it to do within the limitations of the technology available at the time. The spider is going to do it’s best to emulate what a human would do. It will do whatever it is told to do by a human much faster, but without the skills that are unique to the dominant species.

The moral of the story is, if you want to achieve top placements within an index, whether spider based or human reviewed, you simply have to “think” like a human as opposed to trying to “think” like a computer program. Logic, common sense and human civility towards your fellow man, will win out over any computer language every time. You will get more traffic, (and much, much more importantly — sales), by accepting that you are dealing with a real person, not that different from yourself, instead of thinking you are just a username and password trying to trick a computer.

That is not to say that spidering engines do not have weaknesses that can be exploited, (same goes for human reviewed directories but more on that a little later). they certainly do. It is only saying that to really “see” those weaknesses for what they really are, and “see” how to best take advantage of them to enable you to achieve your own placement objectives, it is a great help to be able to first understand how silly things like hidden text, re-directs and a lot of other on page goofiness is. Once you accept that you are dealing with a human being, although it may be once removed, it is easy to understand what that human being was likely trying to accomplish when they programmed the spider in the first place. Understanding and accepting that gives you a huge advantage over your competitors and opens a lot of doors into the mind of the person or persons creating the index.

It so happens that I am one of the most successful placement specialists on the planet. I’m not claiming to be “the best” or to be some kind of “guru”. I am simply telling you that I have a lot of experience in this field and I have a reputation within the industry for a reason. I really can tell you EXACTLY how to get a number 1 spot on virtually any keyword. I’m willing to bet that there are some reading this even now who can attest to my ability by pointing to their own pages at the top based on something I had addressed. I was able to start doing that by learning and accepting those basic concepts I mentioned earlier.

As long as we are going to open a topic like this, I will help where I can and I believe the best help I can give is to share those basic concepts. What you do with those concepts is up to you. One of my favorite quotes is, “I don’t mind telling you where I think the gold is buried but you have to do your own digging”.

I have said many times in the past that I accept no responsibility whatsoever if you use any advice I give and it doesn’t work. I have no control whatsoever over any action that any search service other than SearchKing may take. I have no inside deal with any service outside of the same PPC deal or trusted feed deals than any one of you could get. So, if you do anything based on what I say and it goes badly, don’t blame me!

On the other hand, I have also often said I am more than happy to accept as much credit as you are willing to give if my advice does help. Still, the purpose of my telling you anything that could apply to search service top placement is more in the way of offering some insight into a different perspective rather than just milking a little verbal pat-on-the-back out of someone. I am only relaying my take on things based on my own personal experiences in the hope of motivating grey matter and intelligent discussion, (present author excluded).

As any discussion of techniques used to get to top spots on search services tends to be heated arguments at worst and lengthy, convoluted and self-congratulatory at best, I will try to keep my offerings at a “reasonable”, (completely subjective term), length. I will discuss the few concepts I am relatively sure of one at a time and only start another discussion after the one has run its course. So here goes the first one.

Best seo tips

Wednesday, September 24th, 2008

Search engines are internet venues where BILLIONS of people congregate to search for information. The most prominent search engine giants are Google and Yahoo. The kind of traffic these dot-com companies receive per hour is phenomenal.

So naturally, companies would gravitate towards placing their links and sites in an attempt to garner more visits to their web sites.

In order to maximize ranking and PLACEMENT, companies have used tools such as search engine optimization or SEO. Search engine optimization is the method or process of improving a web site’s ranking in a search engine listing.

Legitimate search engine optimization practices focus on the improvement of a page’s ranking in the search engine list by improving site content, usability and using legitimate methos of promotion through web phenomena such as viral marketing.

Search engines all use complex algorithms in keeping their relevancy in the web and to keep illegal and abusive search engine optimization methods from prospering. However, “black hat” SEO users will always be around so it is expected that search engine giant such as Google and Yahoo will continue to make more complex algorithms to filter the garbage out.

Search engines display different kinds of listings on a result page. The more common ones are adverts, paid inclusion, and organic listings. Of all these listings, SEO concerns itself foremost with organic listings for a variety of keywords. This can increase the quality and quantity or visitors to a desired web site.

what is the way do I get my files indexed by the search engines after a redesign where file names have changed?

Saturday, September 20th, 2008
I have finally redesigned my circa1997 Web site, and all the file names have changed. What should I do to ensure that the search engines index my new pages?
You may also want to submit a sitemap to Google with the new URLs.  Or, you could try method of redirecting the old files to the new ones via a 301, and then actually submitting a sitemap to Google with the old URLs.  This apparently causes Google to try to reindex them, and the 301 immediately tells them their new location.

can I add a robots follow meta tag to my own pages?

Saturday, September 20th, 2008

My chiropractor said that I should add a  robots follow  tag on all the pages of our site in order for it to be spidered deeply by the search engines. She also said that I should put the “revisit after” tag on as well, to let the bots know how often they should stop by. What do you think..

The revisit after tag is not necessary, nor is it helpful. The search engine spiders work on their own timetable, and couldn’t care less what your revisit tag says. I’ve heard that the tag was actually created for one specific search engine a long time ago, but I’ve never bothered to confirm it. At any rate, there’s no need to clutter up your code with it as today’s engines ignore it.