Tryangled Solutions web designing tips tricks

A linkfarm is any type of website in which there is no real content, service, or purpose, but rather just a load of non-related reciprical links to other places. Generally linkfarms are built to increase search engine rankings and turn a profit, which means they’re also generally littered with advertisements from affiliate programs the site owner has partnered with.

Linkfarms are not to be confused with Linkdumps, which are simply places people dump all kinds of links to content on various websites.

There are still some minor “stone age” search engines around that uses them.

The main reasons why they have been ceased to work are mostly from these factors:

* Most webmasters tried to fool the search engines with meta tags unrelated to their content and services.
* With improved FTS (full text search) tool kits from verity and many other companies, search engines can index your web pages and know the theme of your web page. With such advanced APIs, search engines like google can easily decide, what your website is about and what your website offers.

Some of the basic features of FTS API are that they can filter out text of your webpage and get important statistics such as:

1. How many times a word gets repeated
2. How far each repeated words are from each other
3. How many times a particular word gets repeated in a particular sentence
4. How far a word ‘Online’ appears from words like ‘Party’, ‘invitations’ to
see if that sentence makes any sense.
5. They can easily figure out, if you are doing keyword dumping.

So with such API’s the webmaster should concentrate on the content/layout and not put the meta tags as a main concern.

However it has been tested that the meta keyword tag still has a minor influence on the rankings and the meta description tag should be used as it is some times shown in the SERPs (search engine result pages).

SEO stands for Search Engine Optimization and is defined as (in my own words):

“The process of finding out the best keywords for a web site and by the use of optimizing the web site along with other off-page work making that web site attain a higher position in the search engine result pages (SERPs) for those selected words.”

Although the exact calculations used by the search engines are kept secret, there is lot of knowledge and observations in this field from thousands of webmasters worldwide.

It could be said to be a branch of online marketing. In general terms you can say that it means to make a web site more visible and make it look important in the eyes of search engines.

Not being familiar with SEO and not applying it compared to actually doing the right things can make a huge difference in terms of visitors to your web site.

The optimal keyword density doesn’t appear to have changed but rather appears to have declined in value altogether. Sites with low keyword densities are starting to appear more often for phrases based more on their links than their content and also overall site relevancy.

While the importance of a specific keyword density on a page has declined, this has been countered by an increasing importance of relevancy throughout the site. Google is opting to assign relevancy based more on the overall content of the site rather than a single page. General directories will be showing up less and less in exchange for topic-specific directories. Additionally, sites with a central theme carried throughout the majority of pages will tend to rank over sites with a specific page or even section on a topic.

Internal links are carrying a solid weight in attaching relevancy to specific internal pages. Properly worded internal links, preferably built into the content of your site (see note on natural links above) will add weight to those internal pages and increase the likelihood of those pages ranking for specific secondary phrases.

Similar to the history of your site, the history of the links to your site have gained importance. As was noted in Google’s patent application #20050071741 titled, “Information retrieval based on historical data,” links, like sites, gain weight over time. This point was further clarified in the latest update as sites with longstanding links gained strength while sites with many new links did not see significant ground gained. The “sandbox” on links is functioning in fractions in that after a period of time a link will gain part of it’s weight, after a bit longer, it will gain more, etc. (the exact length of time is of course a closely guarded secret by Google and likely changes as their algorithm does). This means your link building today won’t create any substantial effect on your Google rankings until months down the road.

Additionally, the relevancy of links to your site is still important however Google’s ability to determine relevancy appears to have improved. Pages no longer have to containing the exact keyword phrases to be relevant but rather have to be from related industries. For example, a link to an SEO site from a web design site would be considered relevant even though the keywords on the page are not specifically related to SEO.

Natural links have gained weight over unnatural links. Links that are contained within content areas of a page will be weighted more strongly that links that appear alone or in a directory-style (like reciprocal links pages) as they are considered more natural. When you are having links built to your site try to get them placed within the content (within the description portion of your reciprocal link for example). Also, in link building you will want to insure you’re varying the terms of your anchor text. Creating hundreds of links with identical anchor text will quickly be detected as a link building effort (i.e. not natural) and thus will carry little weight. Different anchor text for your links will appear more natural and thus will have a more positive impact on your rankings.

The history of your website and in fact, the individual pages within it are playing an increasingly important role in your site’s ability to rank well. The longer your site has been online the better your chances of ranking highly. Further, the longer a specific internal page has been live the better it will rank for additional phrases.

What this means to you is that you will have to take into account the length of time your domain has been around when you set your expectations regarding which phrases you should be ranking for. In the beginning of a promotion you will not want to target an intensely competitive phrase with hopes of attaining it on Google; rather you will want to select less competitive secondary phrases that contain the primary phrase (”seo services” vs. “guaranteed seo services” for example) and optimize for that. What you will accomplish is rankings on Google for at least a relevant phrase while at the same time building links with relevancy for your primary phrase which you will rank well for once your website has gained history.

The less competitive the phrase, the more weight the other factors will have on your ability to rank highly. History is only one factor among many. For highly competitive phrases where you are competing with sites that have history and have also addressed the other factors noted below you will find it extremely difficult to outrank them, however for less competitive phrases the other factors will hold more weight in that the other sites will likely not be optimized as strongly for them and thus, your site stands a much better chance of beating them out.

Even if you can’t get your keywords into your domain name, you can put them into your URLs. Search engines read the URLs and assign value to the text they find there.

Putting your keyword phrase in your domain name is a great way to optimize for that phrase.

The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

Accessible HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines to read and rank your pages.