Getting link exchanges right
To engage in a successful link exchange request campaign, it’s really not rocket science - just an observation of common courtesy and a recognition of the WIIFM (What’s In It For Me) motivators in regards to the people you are approaching.
For tips and suggestions on how you should approach other webmasters with a reciprocal link offer, read our guide to Internet Marketing etiquette.
Tags: courtesy, internet, Link, Marketing, webmasters, WIIFM